5 Advantages Of Having Chatbot On Your Website
- By Khushboo Mandal
A chatbot is a new tool designed to make the interaction between humans and computers simpler. It’s been a couple of years since chatbots have been on the rise and has been seeking a wider adoption in the market. The way they are bringing disruption within the business world, it’s remarkable! Let’s learn a thing or two about chatbot.
What exactly is a chatbot?
A chatbot is an AI (Artificial Intelligence) software that can stimulate interaction with humans through text messages. Chatbots is a program, powered by AI to stimulate real-time interaction between a human and a machine. They are implemented on applications, websites, dedicated platforms, etc, to offer services pr guidance to customers.
A chatbot is capable of having a conversation with you just like a real human. Machine Learning allows chatbots to gather conversational cadences to help them to copy human conversations and react to written or spoken requests to deliver a service. They can comprehend commands and language, using AI. The more they interact, the more data they gather, the better they perform!
Let’s take a look at 5 benefits of chatbots, and gain a better understanding of how they can improve your overall business scenario-
1. Can offer a Helpdesk with Zero-waiting time
With chatbots, you can offer a Helpdesk to your customers with zero-waiting time. Whether you are a local or international business, it is always advantageous to have customer support, that is available 24x7. Chatbots are programmed to give an automated response to repetitive questions immediately and forward the request to a real person when a more complicated action is required. This enables better customer service representation.
2. Can Offer Highly Demanded Personalized Experience
Personalized experience is high in demand and chatbot is a perfect fit for it. An appropriately designed chatbot can offer a realistic experience that makes it difficult to differentiate whether it’s a robot or a human. For instance, for a retail website, a chatbot will act as a salesperson. It will help the visit with rich product descriptions, making payments, track the status of shipped products, and so much more.
3. Can Improve User Engagement
Imagine most of your customers leave just because you couldn’t respond to them in time. It’s colossal damage. A customer never forgets a bad experience. But having a chatbot integrated with the business ecosystem, it can be helpful in delighting users by serving them spontaneously.
4. Can Offer Better Business Insights
A chatbot is powered by emerging technologies like AI (Artificial Intelligence) and Machine learning. These technologies can empower this virtual assistant to collect and process the bulk of conversational data accumulated over a time span and can derive valuable insights from it. You can generate shopping patterns, things your customers are concerned about. It can make you stay more relevant to the demanding customers and emerging market.
5. Can Enhance Lead Generation
Another great advantage of incorporating chatbots is it can significantly enhance lead generation. To generate leads, the first thing you require is to gain an understanding of the needs of your potential customers. Considering that it allows you to follow up with all visitors, it can offer better insights about customer preference, leading to a better lead generation.
Data reveals that more people prefer chatting to calling. Therefore, having a chatbot that can be at your customer’s service 24x7 can really offer a great advantage. In addition, advancements in technology is leading to frequent integration of chatbots on almost every platform. Therefore, it is wise to embrace emerging technologies like chatbots to get benefits from them.