7 Impressive Steps To Develop A Restaurant Marketing Plan
- By Abu Hossain Md Motachim
- Digital Marketing
Today, restaurants need to be more than just places that serve food and drinks. They need to offer an experience with unique menu items and the ambiance of a 5-star restaurant. However, simply having the best food and customer service isn’t enough to make your restaurant succeed. To get customers through your doors regularly, you also need an effective marketing plan and a strong social media presence that can keep people talking about your business for years to come. Here are seven impressive steps to help you develop a restaurant marketing plan that will attract new customers and get existing customers back into your restaurant more often.
Step 1: Know your target audience
Write down everything you know about your target audience. What are their demographics? Do they fit into a typical niche? Are they a niche themselves? Where do they spend most of their time online and how do they spend it? How are your services different from all other restaurants in your area, and what makes them better than all other restaurants in your area (including yours)? Will you be targeting a specific group of people or will anyone who stumbles across your restaurant be suitable for what you have to offer? The more specific you can get with answering these questions, the easier it will be to determine which strategies to use when reaching out to customers.
Step 2: Research the competition
Before you can develop a marketing plan for your restaurant, you need to learn as much as possible about your competition. Take out your smartphone and head to Google Maps. Look at nearby restaurants and assess what they’re doing well. Next, evaluate their weaknesses from a marketing perspective and figure out how you can use those weaknesses to make yourself stand out from competitors in your area. Once you’ve come up with several solid ideas for competing against local restaurants, it’s time to proceed with planning.
Step 3: Run a marketing audit
Market audits are a great way to gain a deep understanding of what your restaurant is doing well, and where there is room for improvement. You can also use market audit results to plan out a series of events designed to help grow brand awareness or increase your customer base in niche areas you want to further penetrate. Using research from our last post on local marketing, here are some social media marketing ideas for restaurants: Facebook: Tailor your page around offering coupons and discounts for daily specials or free entrees on specific days.
Step 4: Define your goals
What is your restaurant trying to accomplish? Do you want to increase revenue, drive more traffic or attract more loyal customers? The goals that you have should be SMART (specific, measurable, achievable, realistic and timely). For example a goal of attracting new customers is not very well defined because we don’t know how many new customers or over what time period. It would be better to say something like We will improve our Facebook fan base by 10% month-over-month for three months. This statement is specific and measurable. Goals are likely different at different stages of your business as well.
Step 5: Find Out Customers’ Need
First, check your restaurant’s consumer analysis data, especially market segmentation of your target group and current competitors. Second, talk to your existing customers to get a good understanding of their needs and see how they actually do things. Third, consult with professionals in social media marketing ideas for the restaurant industry. Fourth, conduct a survey or send out an online questionnaire to get feedback from other restaurants in your city about their strategies for implementing social media marketing ideas for restaurants . Fifth, use analytical tools like Restaurant management System, Google Trends and Google Analytics that will help you figure out the inside problem and what kind of content people search for on social media regarding restaurant business tips. Sixth, participate in a survey study that can provide great deal of details about consumers’ reactions to different product offerings in the restaurant business tips Industry or related services sector.
Step 6: Set out a strategy
Every restaurant has its own set of strengths and weaknesses. For example, take a restaurant in an area that doesn’t have much population or competition. This might give them more opportunities to flourish but it also means they need to be aware of what’s missing in their market. Planning out every step will help you create more strategic marketing campaigns down the road and help your restaurant grow over time. Remember that getting your customers to come back is crucial so plan out some ways to encourage them.
Make sure all your restaurant marketing ideas are just as consistent as they are effective and serve a purpose beyond just drawing people in. Successful restaurants are ones that constantly shift with their audiences needs and that require business strategy alongside marketing strategy; not one or the other alone.
Step 7: Choose the Right Platform
Knowing where to invest your money is extremely important. Online promotions can help you reach a huge audience but will cost money while offline promotions are cheaper but limited in scope. The best restaurant marketing ideas are those that don’t compromise quality or vision but instead strike a balance between vision and cost effectiveness. Understanding your target market and choosing a platform accordingly will prove to be an invaluable tool in expanding your business without spending unnecessarily.
Restaurant marketing ideas don’t have to be complicated. If you want to make money, it’s imperative that you focus on growing your profits through a combination of providing value to your customers and carefully tracking everything that happens. This also includes developing a marketing plan and executing it properly. If you do so, you should see an improvement in sales over time. Not only will you see an increase in revenues; those revenues will likely grow at a faster rate as well! You may not get rich quickly, but by doing things right (and by getting out of your own way), you’ll at least become consistently profitable! Enjoy!