Top 10 Types of Digital Marketing Techniques You Must Use

• By Sunil Purohit
• 26-09-2023
• Digital Marketing

Introduction To Marketing

So, you will enter the WORLD OF DIGITAL MARKETING soon and need clarification on whether marketing is sales or advertising. But allow us to let you know that it is not. Instead, Sales and advertising are just part of the marketing process.

Marketing is any activity a business engages in to draw a target audience to its goods or services through satisfactory messaging. Marketing seeks to provide standalone value for prospects and customers through content to demonstrate product value, build brand loyalty, and eventually boost sales.

According to the renowned marketing Guru Philip Kotler, marketing is the craft of discovering, creating, and delivering value to fulfill the target market's requirements while simultaneously achieving profitability.

Doing the right kind of marketing is necessary when your product is in the stage of development or during your sales pitch or retail distribution. Marketing's goal is to study and analyze your target market continuously. To do this, you should focus on your business-related groups, send out surveys, look into internet purchasing trends, and ask yourself one vital question: "Where, when, and how does your consumer need to interact with your business? "

Therefore, let's first see what digital marketing is before learning about different Digital Marketing techniques.

What is Digital Marketing?

Digital marketing is a branch of marketing that uses the net and online-based platforms. This type of marketing involves using websites, mobile devices, social media, search engines, and other communication methods.

And digital marketing is essential if you want continued growth in your organization. Your investment in digital marketing to reach clients is more crucial than ever as the Internet and technology advance. When it comes to maintaining competitiveness and relevance within your industry, digital marketing is vital. You lose many chances to connect with your target audience if your company has no online or digital presence.

With this, let's go on and learn about the various kinds of digital marketing.

Different Sorts of Digital Marketing Techniques

One may apply various digital marketing methods to get the desired audience. Using different digital marketing techniques, you can develop a comprehensive approach to produce the best results.
Here are ten types of digital marketing techniques to assist you in deciding which ones would be most beneficial for your organization:

1. Pay Per Click (PPC)

Pay Per Click is about placing the ads on search engines and paying for the advertisement only when clicked. Pay Per Click can be one of the most successful internet marketing platforms if appropriately used. PPC aims to convert users into interested prospects who can then be converted into customers.
They are the paid advertisements that appear above the organic listings in the search results. The word "ad" denotes paid content when it comes to PPC.

Paid advertisements are among the best approaches to gathering quality leads interested in your company. Your paid advertisements are more likely to be clicked on by those more interested in your goods and services. Even better, PPC leads have a 50% higher conversion rate than organic leads. It would help if you chose keywords before you can start using PPC.

Below is the detailed process for PPC:

Pay Per Click ensures setup, testing, execution, and measuring of the performance of different campaigns, including comprehensive keyword research, creative ads copywriting, and designing other landing pages to accomplish your goals.

PPC advertising is like SEO, activated when users enter particular words or phrases in the search field.

I bet you're already interacting and watching the PPC ads. Let me tell you how; suppose you search for "Best Headsets," and you'll see this PPC Ads section. When you click on the Apple or Boat brands, Google will charge them, which is what PPC means.
Apart from PPC, Content Marketing can also be used to attract more customers!

2. Search Engine Optimization ( SEO)

One of the most used types of digital marketing techniques to generate leads for your company is search engine optimization (SEO). To reach your target, SEO involves raising your website's ranking in the search results. Every day, users conduct searches.

In search engine optimization (SEO), website content gets modified to improve its likelihood of showing up higher on search engine result pages (SERPs) for particular, pertinent keywords. This is significant because most users rarely scroll past the first page of results or will modify their search terms if they don't discover the solution on the first page.

We have some SEO components, and they can be divided into three groups:

1. On-page SEO is all about tweaking the text on your website, including adding keywords to the header and meta description.

2. Off-page SEO refers to SEO efforts made away from your website, such as social media shares and backlinks.

3. Technical SEO involves improving your website's technical features, such as mobile-friendliness, site performance, and avoiding duplicate content.

When it comes to SEM, It promotes a website and raises its visibility for relevant keywords through paid search advertising, whereas SEO increases your site's presence organically. You can bid on relevant keywords that you want your site to rank for using Google Ads.

3. Content Marketing

People search online continuously to get helpful information. You'll have a better chance of increasing website traffic if you use content marketing. You can develop content in a variety of formats to attract your audience. Videos, blogs, infographics, and eBooks are included in this. These are excellent content pieces to engage your readers and go according to their interest in your organization. You become recognized as an expert in your subject when you provide content.

I'm sure you guys order food from Zomato; the brand is known for its creative content marketing strategies. They make the type of content that connects with the target audience.

We have seen successful campaigns like Order for Her on Mother's Day and Zomato NO Cooking Sunday to boost the company's number of orders. This is what Content Marketing is about.

4. Social Media Marketing

It is one of the most popular digital marketing techniques for interacting directly with your audience. It's one of the few techniques that enables you to have a closer relationship with your clients. Using these social media platforms, you can better understand your audience and create material that appeals to them.

Different types of Social Media Marketing sites and apps are available to get things started: Social Networking, Image Sharing, Video Sharing, Audio Sharing, Discussion Forms, Live streaming websites, and many more.

To engage your audience, you can use various social media sites. Mostly, you come across sponsored stories and post ads on Facebook, Twitter, Instagram, and other social media platforms are among them. These social media platforms let you communicate important information to your audience.

5. Video Marketing

Research says we all prefer to consume data quickly in video rather than audio and written content. If the business demonstrates its product correctly through Video Marketing, it can effectively increase the brand's reach.

A video can raise your conversion rate by up to 80% and drive 41% more search traffic to businesses with videos on their websites. Almost all other types of digital marketing can benefit from videos. Coca-Cola introduced the "Share a Coke" campaign and started the Video Marketing campaign of sharing a Coke with a friend, brother, father, and many more relations. The results of this campaign were phenomenal, and there was a tremendous boost in sales.

There are so many possibilities! Uploading videos to YouTube can help users find and interact with your business because it is the second-largest search engine after Google.

6. Email Marketing

Email marketing is a powerful marketing technique that uses email to advertise your company's goods or services. It is a type of direct marketing as well as digital marketing. Integrating it into your marketing automation efforts can help keep your customers informed about your latest products or special offers. It will help if you encourage people to subscribe to your email lists when they visit your website or place of business. You can email them about sales, unique events, or new product releases with their consent.

Sending routine marketing and promotional information to clients' email inboxes is referred to as email marketing. It's a popular strategy among retail companies because it's a direct approach to communicating with clients about promotions and educational materials. Gaining consent and customizing content are crucial components of email marketing. You can contact users interested in your messaging because they will have to opt in. The best example of email marketing is restaurants and hotels. They are often seen sending emails offering a discount on the occasion of the consumer's birthdays or special events to promote the brand. It is one of the easy ways to reach a global audience cheaply!

Some famous Email marketing examples are Mail Chimp, Gist, Active Campaign, Constant Contact, HubSpot, etc.

7. Affiliate Marketing

A skilled affiliate marketer has the potential to generate income by promoting and selling products on behalf of brands and organizations through affiliate marketing. These marketers typically seek products that align with their interests, promote them, and earn a commission from each successful transaction. Sales tracking occurs through affiliate links connecting one website to another.
Affiliate marketing is one of the most effective methods for generating online sales and revenue. It offers brands and affiliate marketers significant benefits, making it a mutually advantageous strategy.

Affiliate marketers endorse a product or service by uploading a blog, a social media post, a video, or a website.

Each time a customer purchases or orders something using the unique link or code linked to their suggestion, the affiliate marketer gets paid a commission. If done correctly, this performance-based opportunity could provide new income or aid in diversifying the revenue sources of an already-existing company.

8. Audio Marketing

Using audio to progress your company's primary objectives and outcomes is known as audio marketing. There are many methods to include audio marketing in your content strategy, just like with other types of marketing. Because of its mobility and ease of use, audio content is perfect for raising brand recognition, showcasing your thought leadership, and boosting user engagement.

An approach is needed for audio marketing, like any other promotion type. You cannot simply begin creating audio material and anticipate that people will discover and listen to it. It would help if you had a strategy for making and disseminating your audio content.
It would help if you first decided your audio marketing campaign's objectives. Are you attempting to sell goods or services, drive website traffic, or raise brand awareness? When you are clear on your objectives, you can provide audio material that supports them.
You can create audio content in various ways, including podcasts, audio commercials, voice search results, and voice-activated advertising.

9. Mobile Marketing

Ads for mobile marketing are those that show up on your smartphones. Because so many social media platforms, websites, and mobile apps have their own distinct and personalized mobile ad alternatives, mobile marketing ad formats, customization, and designs might differ.

Because of our times, an organization needs a mobile marketing plan like a computer and wifi. Many people are always on their smartphones when walking around any major metropolis. Recent statistics indicate that 40% of users' online time is spent on mobile devices, so ignoring the growth of mobile is not an option.

10. Influencer Marketing

Influencers are the ones who have the power to influence others. It is a type of social media promotion where brands pay or sponsor them to promote their goods or services to their followers.

This type of marketing first appeared in the form of promotion. However, today, specialist social content producers are the ones who help brands with additional value as they have so many active followers on their social media accounts. Influencer marketing is when you employ an influencer to market your goods or services.

Different types of digital marketing techniques will work better for you, depending on your organization's stage. SEM, social media, and affiliate/influencer marketing are effective ways for new organizations to grow their audience reach swiftly.
Focus on producing good content and increasing brand loyalty using platforms like email marketing once you've built a following. To ensure your website receives new organic traffic, create this material with SEO in mind.

Invest in a Digital Marketing course like Fingertips Digital Marketing Pro Program to create a dynamic career in Digital Marketing. A program like this will provide you with all the basic concepts of different digital marketing tools and help you make impactful marketing strategies.

Conclusion

Online marketing is advancing alongside the ongoing changes in digital media. Enroll in a full-fledged Digital Marketing course to stay updated with all the basic concepts of Digital Marketing with types of Digital Marketing to improve your marketing strategies and techniques. The majority of different digital marketing techniques are covered in this blog. Understanding which one is best for you will boost your organization.