Try These 10 Digital Marketing WordPress Tools
- By Lauren Groff
- Digital Marketing
WordPress is one of the most popular website builders out there right now. It's no wonder why, as it allows for a huge library of plugins for customisation. If you want to improve awareness of your site and bring the readers in, check out these 10 essential plugins.
1. Google Analytics
This is one of the most important tools you need for your site. This gives you so much insight into how readers are interacting with your site. You'll see how they're finding you, how long they stay for, what pages they're most interested in, and more. With that info, you can start making improvements, and direct efforts where they're most needed.
Your website blog is regularly updated and highly useful to readers, but you need to get the word out about it. This is where this tool comes in. It allows you to automatically share your posts to social media when they're published. You can set the whole thing to run on autopilot, or you can write personalised captions to go with each post.
'Email subscriptions are still an excellent way to build leads' says marketing writer Yvonne Horner at EssayRoo and College Paper. 'With this tool, it makes easier than ever for customers to opt in.' OptInMonster helps you create pop ups, that help you collect those email addresses. They can be created for specific interactions too, making it very adaptable to any website.
4. WordPress SEO By Yoast
This is one of the most popular SEO plugins on WordPress, and with good reason. It's free to use, and it helps you create the perfect title, meta description, and meta keywords for each post. It'll help you create all those keywords, and then will show you how strong your SEO is. It's a must have for digital marketing.
Building your website is tricky, even with WordPress's built in plugins. You need to make it professional and highly usable, but where do you start? Elementor is designed to give you everything you need. There are drag and drop tools that help you build landing pages, forms, pop ups, and more. These help you create a site that's professional and appealing to new leads.
6. AB Press Optimizer
You can't be sure whether a change to your website will work, until you test it. 'AB Press Optimizer is the best tool for testing your site' says web admin Ian Raymond, from Assignment Writing and Paper Fellows. 'It lets you experiment with page layouts, testing them in experiments.' You can set the parameters, and see how your pages do. Based on the results, you can then make changes.
7. Inline Related Posts
Any good web designer will tell you the longer someone stays on your site, the better. You can keep people on your site longer with Inline Related Posts. This helps you put boxes on a page, containing related posts elsewhere on your site. Readers can click the link and go right there, staying longer on the site itself.
Website security is so important, especially if you're taking orders through your website or collecting data from your leads. Jetpack is a plugin that helps you protect that data. It protects your sire from brute force attacks, backs up your site in real time, and resolves threats.
9. MailChimp For WordPress
If you're already using MailChimp, you need to be using this plugin. It integrates your MailChimp account with your site, allowing you create forms, newsletters, and more directly through the site. It just makes managing those emails easier.
10. Asset Cleanup
The speed of your site is so important when it comes to SEO. The quicker a site is to load, the more likely someone is to stick around. If it takes too long, they're going to leave. That's where Asset Cleanup comes in. It scans each page, looking for redundant code segments. It optimizes what's on your site, making it much quicker to load.
Try these plugins on your WordPress site, and see how much of a difference they make. They'll shorten load times, save you time in designing, and make the customer experience better overall.