5 Digital Marketing Tips to Boost Your Ecommerce Business
- By Jeff Stewart
Ecommerce businesses are flourishing with the passing of each day, and what attracts people to Ecommerce businesses are the benefits they offer. Do you own an eCommerce business but not get sales? Or, Are you not happy with your present digital marketing and feel that it is not getting the desired results? If yes, don’t worry, as this post is to help people like you.
What makes you feel that your digital marketing strategy is not working well? It could be low rankings, clicks with no conversions, leads not converting into sales, or poor sales. It is due to the absence of a marketing strategy, and sometimes, even with the best marketing strategies, you miss the mark.
Below are five tips that help your eCommerce business come out of the digital marketing failures. These tips will surely boost your eCommerce business and improve return on investment (ROI).
1. Integrate Social Media Websites for Sales
Having social media presence is a must for each business, and most business owners know this, which is why they have an excellent social media presence. If your eCommerce business lacks a social media presence, it is first to improve it because a good online presence increases organic engagement, which later turns into conversions.
Do keep social media websites in your marketing strategy.
Facebook – Facebook has nearly two billion users. So, marketing your business on Facebook is a good idea. Facebook ads are perfect for marketing your business as they offer highly segmented targeting using demographics.
Youtube – Youtube can be a good option when building your brand. Here, you can post explainer videos, launch your new products, and product reviews. The good thing is that it is free.
Instagram – Instagram is getting popular with the passing of each day. You can use Shop Now on Instagram posts. Customers clicking on Shop Now will directly go to your online store.
Pinterest – Pinterest can be an excellent medium for eCommerce businesses to showcase their product images to potential buyers. If buyers love the pin, they will save it and plan to make a purchase. Potential buyers will surely turn into customers later on.
It shows that social media platforms are a powerful tool for eCommerce digital marketing. So, you must include these in your marketing strategy. However, it takes significant time to build social media presence and to see the return on investment (ROI).
2. Effectively Plan Your Email Campaigns
Email marketing is one of the most critical aspects of your digital Marketing strategy in usa. When you search the Internet for eCommerce digital marketing tips for email marketing, your results will be overwhelming. Most eCommerce business owners follow those marketing tips, but they miss out on little things. Let us discuss those little things.
Welcome emails – You are all familiar with a welcome email. A welcome email does not provide anything other than wishing the customer. But it helps in building a relationship between the brand and the customer.
Provide Relevant Information – Providing potential customers with exciting content helps them remember your brand. They want to know more about your brand, which is excellent.
Discount Coupons – Sending discount coupons to potential customers works wonders because all shoppers love discounts. A discount on a product makes a potential customer buy a product instantly.
Wishlist Reminders – A wishlist on an eCommerce website is like an untapped goldmine. Do send your potential buyers reminders like price drops. It pushes them to take action by buying the product.
Feedback – Feedback matters a lot because it allows a business to improve. Email surveys are good when it is about getting feedback from customers.
These are little things that most eCommerce businesses ignore. Every eCommerce business owner needs to give importance to boosting sales.
3. Ask for the Sale
Have you ever done face-to-face selling? If not, I will tell you what happens there. The thumb rule for face-to-face selling is to ask for the sale. You can give a fabulous presentation and offer an excellent warm-up, but the product sale won’t happen until you ask for the sale.
The same is the case with digital marketing. A product page with all the required information, 3D visuals, and AI-powered gizmos without a clear call-to-action is no use to the customer. It will not help in product sales. Your buyers are interested in buying the product, but they will leave your website because the Buy Now button on your website is surrounded by multiple links and makes the buyers confused.
Below are some tips to directly ask for the sale.
Clear Call to Action
Use a single call to action near the Shop Now button instead of multiple links. Use the other links at an appropriate place on the product page.
Cross-selling is selling one product with the other product. For example, if a customer buys a mobile phone from your website. Sell him earphones, Bluetooth speakers, and mobile insurance. It will increase the conversion.
Upselling is showing higher-priced items together with the buyer’s choice. According to a report, nearly 5 percent of the customers purchase the higher-priced item.
4. Influencer Marketing
Influencer marketing is marketing your eCommerce business with the help of influencers. Influencers are people who have a large base of online audiences. They can influence that audience and turn them into buyers for an eCommerce business.
Before you appoint an influencer to market your eCommerce business, it is crucial to do research. Appointing the right influencer is essential because he can get your product in front of many potential customers. Make sure you appoint an influencer who's following aligns with your target audience.
For example, if you are into selling men’s clothes, you need an influencer from the fashion niche. It ensures that followers of the influencer end up buying your product.
The typical marketing tactics used by most influencers are writing a blog post about your product, reviewing your product on social media channels, and talking about your product at an event.
5. Product Reviews
Most buyers look for product reviews to get an idea about the quality of the product. It takes them a few seconds to leave the website without product reviews. Providing customer reviews along with product listings boosts product sales. eCommerce businesses report up to 80 percent increase in sales by adding product reviews.
For customers, word of mouth matters the most than advertising. They trust the reviews of previous buyers and the reviews matter a lot when it is about buying the product. As an owner of an eCommerce business, you need to include product reviews on your website.
These are the 5 Digital Marketing Tips to help eCommerce business owners boost their sales. However, you can’t implement the same yourself unless you have a team of experts. eCommerce digital marketing is a complex job that requires the right marketing strategy. To implement the marketing strategy, you need a team to make everything work.
You can hire an eCommerce digital marketing company to do the job for you. It will make you free from doing anything. All you have to do is invest in an eCommerce digital marketing company. Once you do this, you can relax and see the results.