Here Are the 5 Brands Using Effective SMM to Sell Their Products

• By Josh Walker
• 18-10-2022
• Misc

Social Media Marketing, or SMM, has become the talk of the town since it plays a critical role in making your brand successful.

Billions of people on the planet earth are actively using Facebook, Instagram, Twitter, Pinterest, and other social media platforms.

They do so to stay in touch with their friends and stay on top of the latest trends.

That’s the reason social media is a wonderful place to hit target customers.

You will find no brand that has no presence on social media.

All well-known companies in the world have dedicated social accounts to stay in touch with their existing and potential customer.

They publish posts related to their products, new releases, and events. As a result, people stay informed and prep for upcoming products.

In short, it is not possible for companies to stay successful in the long run without having a strong social media image.

That’s the reason social media marketing is gaining traction everywhere across the globe.

Companies hire expert marketers to take their businesses to the next level.

Although other marketing channels have their own specific importance, however, social media platforms (Facebook, Instagram, Twitter, Pinteres) cannot be ignored at all.

In this article, you will check out how Big Skinny, Macy’s, Dunkin Donuts, Zappos, and Nike managed to run successful social media marketing campaigns.

By taking a look at these giants, you can also opt for the right social media advertising techniques.

1. Big Skinny

Big Skinny, a wallet retailer, is an example of how effective SMM can be when it comes to selling products.

Big Skinny uses social media to drive sales for its products. The company has a Facebook page with thousands of likes and a Twitter account with lots of followers.

They also have an Instagram account to engage potential customers from all over the world.

The company uses these platforms to promote its brand and sell products. One of their most popular posts was a picture of leather wallets.

This post got tons of comments and likes from fans.

Big Skinny’s strategy appears to be working because they have been able to build up their customer base through effective SMM strategies like this one.

Their SMM team works hard to build a community of customers by offering them coupons, discounts, and other offers.

The team also uses social media as a tool for engagement with their customers.

Big Skinny also has an online store where they sell their products at a discounted price from offline stores.

This allows them to reach out to more customers who want to buy their products at a discount price.

The online marketing at big skinny case solution helped the company achieve big goals in the long run.

If you want to study further how they performed well in terms of social media marketing, checking their case solution could be of great help.

The brand's Instagram account is filled with photos of the wallets and clothes that it sells.

The brand posts content that's relevant to its audience.

It also shares behind-the-scenes looks into the brands' creative processes and ad campaigns.

2. Macy’s 

Macy's is leading apparel, footwear, cosmetics, and jewelry retailer. The company sells different brands to customers in stores and online at macys.com.

Macy's has been using SMM since it was founded in 1858. The company has a dedicated SMM team that performs all the social media marketing functions.

According to the company's website, "We believe that every customer should feel like they are our only customer."
Macy's uses Instagram and Facebook to sell clothes, shoes, and accessories.
The retailer has a variety of influencers who are active on these platforms. For example, Macy's has its own fashion line called "Macy's," which is designed by celebrities like Ashley Graham and Kendall Jenner.
The company also has a partnership with Nicki Minaj, who is an Instagram fashion star with over 202 million followers on the platform.
She posts photos of her outfits on her Instagram account (@nickiminaj).
The Macy's brand has become one of the most recognizable names in retail and has been around for over 100 years.
The company has more than 750 stores, including several large-scale department stores that have been in business for decades.
Macy's uses aggressive social media marketing to promote its sales events and new products, and it also hosts a variety of contests on Facebook and Twitter.

The company actively engages with customers via social media to share information about sales, promotions, and new products.

3. Dunkin’ Donuts

Dunkin' Donuts is a chain of donut shops with locations throughout the United States and many other countries as well.
The company also has a popular coffee area where people can enjoy their favorite beverages while reading their favorite newspapers or magazines.
Dunkin' Donuts uses Instagram, Facebook, and Twitter to provide information about upcoming events at its stores.
Dunkin' Donuts has 2.2 million followers on Instagram, but this number is growing rapidly.
The company has several celebrities on its account, including Bella Thorne, who has over 25.3 million followers; Harry Styles, who has over 47.6 million followers; Ariana Grande; Demi Lovato, and Hailey Baldwin.
Dunkin' Donuts sells coffee and donuts for breakfast or lunch to customers throughout New England and New York City, and other major cities across the country.
The company uses SMM to provide fast, friendly service to customers who visit its locations each day.
The popular restaurant chain is known for its donuts, egg sandwiches, coffee drinks, and other baked goods.
The brand's social media presence includes posts about new menu items as well as information about discounts on beverages or other items sold at restaurants.

4. Zappos

Zappos is a great example of an e-commerce site that uses social media marketing to sell shoes.
They have a large Facebook page with over 2 million likes and many other social media accounts.
The company has a dedicated account on Instagram with more than 393K followers. They keep posting videos with captions on them.
That’s what excites visitors to play the video and watch their products in action.
The company is known for having the best customer service in the world.
They do everything they can to make their customers happy and make sure they are satisfied with their products.
Zappos has a lot of different product types that they offer to their customers.
They have shoe repair services which are very convenient because you don't have to go all the way back home to get your shoes fixed.
Besides that, they also have shoe repair services in the stores and online.
The company has become one of the most well-known brands on the Internet.
The company sells shoes, sneakers, boots, clothing, and other products through its online store.
Zappos uses SMM to promote its products by offering free shipping both domestically and internationally.
Zappos also uses advanced SEO strategies to help customers find information about products.
The website features a search bar that allows people to search for products by name or category.

5. Nike

Nike has been using social media to promote their products for years now.
The company has been able to use YouTube to publish videos about its products and then post them on its website so that people would go to the website instead of just searching for the video on Google or YouTube.
In addition, they have created Twitter accounts so that they can post tweets about new releases or sales and give information about upcoming events at Nike stores around the country.
Nike does not have to work too hard to make its SMM strategies successful since they focus on making its customers feel happy.
The company is known for its great customer service.
Their goal is to create quality products at a reasonable price.
Nike pays attention to every detail to ensure you're getting a great product that will last for a long time.
Nike also offers free shipping on some items as well as free returns if something isn't right with your purchase.
Nike has been a leading brand in athletic shoes for several years.
Nike uses effective marketing strategies to promote their products through its blog and social media channels such as Facebook, Instagram, and Twitter.
The company promotes new shoe styles and releases information about upcoming happenings through Twitter and Facebook pages.

Benefits of the Effective SMM Campaigns
You have witnessed above that effective SMM campaigns can play a critical role in expanding your business and help you gain a significant advantage over competitors.

The above companies are living examples of good SMM.
Here are some of the prominent benefits of running efficient campaigns on social media channels:
They help you increase brand awareness across all social media platforms.
You build close relationships with both existing and future customers.
You can measure brand sentiment after analyzing your SMM campaigns.
Market your products or services to the right target audience.
Create hype for your upcoming products or services through frequent announcements.
Track performance results and then rebuild marketing campaigns for better results.
There are many other benefits that you can enjoy after using the correct social media marketing strategies.