How to Analyze Your Audience for Effective Mobile App Development?
- By Prashant Pujara
- Mobile App Development
In today’s time, a lot of mobile applications are available for download, and attracting users in such a crowded market is always a tough challenge that developers experience. While by making proper investments in marketing strategies one can still increase the total downloads and awareness about the application. However, it is not useful to incorporate marketing strategies until and unless you don't know about your target audience as this will put all your marketing efforts in vain and your app won't be visible.
Hence it is quite important to analyze the audience and define your target audience for effective mobile app development. By properly researching your target audience, you can create a mobile application that meets the end-users needs. Further, you can design your marketing strategies and develop a user experience that resonates with them. In this article, we will look into some of the prominent ways that would help you to analyze your audience and define your target audience. So let's dive deep in.
Define your target audience
Before you do anything, you need to know about the product’s value that you are going to create. If you have a complete understanding of your product, then defining a target audience would be quite easy. You can know the value of your product by answering a few of the questions like.
- What is the use case of my product?
- How my product is different from any other.
- Who would be interested in installing my application?
Your prospective users are the target audience who would gain some value by using your product, hence it is quite important to ask such questions before you begin anything. The answers would also help you to make informed decisions based on user behavior and market research.
Next comes Market research, in market research, you will analyze the products that are offered by your competitors and their disadvantages that you can solve to make your business a great success. Knowing the pain points of the competitors would allow you to make a mobile application that is much more available than any other application.
Furthermore, with the help of market research and data analysis, you can identify the target audience based on different factors like Location, Age range, Gender, Language, Education, and Interest. Using this information you can build a user persona that would allow you to filter certain users based on values, behavioral trends, and personality traits.
Some of the great ways to gather data about the target audience are as follows.
- Competitor analysis
- Social media Analytics
- Surveys and questionnaires
- Customer interview.
All of these methodologies are well tested and applied by most of the companies to design applications.
Identify the audience’s requirements and their pain points
In the business world, requirements and pain points are two important phrases that describe the problems that you can solve with your mobile application. But most of the time, understanding the audience’s requirements and pain points can be a difficult task. Still, this is needed to make your business a great success. The better you understand the audience's requirements and pain points, the more easily you would be able to communicate about applications.
While there are a lot of ways that you can use to analyze the audience’s pain points and needs. Some of them are listed below.
- Conduct a quantitative and qualitative research
By doing quantitative research and qualitative research, you can create in-depth and detailed responses by asking some of the questions to your customers and generate some data and numerical information that you can use to create marketing campaigns.
- Check social media reviews
Social media reviews are a great medium to know about the audience’s needs and pain points. You should regularly monitor what your customers right about your product on social media. Furthermore, some peer-to-peer review sites are non to be rich repositories for you to know the customer pain points.
- Keep an eye on your competitors.
By keeping a close eye on competitors you can address the customer pain points based on which you can make some informed decisions to revise and revisit your customer experience. You can always evaluate your competitor’s website, feature landing pages, pricing, and FAQs, not down the pain points of customers and the solutions they are providing. Further, you can also run a Google search of their ads and gain some insights about their marketing copy and finally make a list of integrations that they have done.
A few of the methods that you can use to collect data about audience requirements and pain points are the following.
- Google Analytics.
Analyze the mobile usage habits of your audiences.
The next step is to analyze the mobile usage habits of your defined audience while you develop a mobile application. Through this step, you can gain some insights into how audiences use their mobile phones, what kinds of applications they mostly use, how much time they spend on each of them, and why they use them. Answering all these questions would help you to know what features and functionalities you need to include in your mobile application to meet the end user's needs and requirements, and provide them with a great user experience.
The initial step here is to do research. You can read some statistics and research documents to get some insights into how people use their mobile devices. A few of the key metrics which you should emphasize are the most popular app categories, most frequently used applications, and average time spent on mobile devices.
If you wish to get data about specific questions that you have then you can also conduct a survey and send it to the target audience to know the answers to all your questions. There are a few other ways also, like tracking user behavior by using the analytics tool. You can also use analytics tools to track their usage of mobile devices which will help to discover the most popular features and the number of times the app was opened.
Having a proper understanding of the mobile usage habits of your audience you can develop apps that can be blended easily into a daily routine and add some value to their day-to-day lives. Ultimately this will make your business a great success and increase user engagement and satisfaction.
Analyze your competitors
With the help of competitors' analysis, you can find out about your competitors and their strategies for marketing and sales. This information can further be used to determine the company's strengths and weaknesses based on the competitor. Moreover, the competitor analysis would help you to deep dive into specific aspects of the competitor’s business.
The significance of doing competitor analysis is that it helps you to define conclusions about your brands, strengths, and weaknesses. By knowing this you can redesign your product or service that your target audience expects to have, and also you can work on the weak areas that are hampering your growth.
Secondly, this can be used to analyze the market. You can identify the areas where you are liking the markets. If you truly understand the gaps between you and your competitors, you can always make a first move to fill those gaps and satisfy the customers whose needs are not met.
Thirdly, this can also help you to know how the industry is performing overall. However, it is not advisable to do something that your competitors are already doing. If you copy your competition then you will not be able to create space in the market and not succeed. Also, you should never rush to provide what your competitors are not offering, instead, you should analyze your customers’ needs and then make an informed decision.
Some of the best tools and resources available for you to analyze your competitors are the following.
- Google Trends
- App Annie
Always consider the user insights to make an informed decision about app development.
If you analyze your target audience with the correct approach then you can always gain valuable insights that can help you to tailor your mobile app based on their requirements and what they look forward to.
The foundational step to get audience insight is to do thorough research and gain some information about their behavior, demographics, and preferences. A few of the methods to do audience research are social media listening, surveys, and group discussions.
After you have collected all the necessary information, you can analyze them and design an application prototype based on it. Let's take an example if your audience is quite young, they would always prefer to have some modern design, whereas if the audience is quite old, then it is important to focus on user experience and interface as they are not that tech savvy.
A few examples of how you can apply audience insights in your application development are the following.
- Mobile application User interface and overall design
Based on the audience's insight, you can design the user interface for your application. For example, Headspace- a meditation application leveraged the audience's insight to create an easy-to-use and intuitive app. They discovered that the people who will be going to use their app were quite new to meditation and looking forward to a minimalist application. As an outcome, the prioritized design to be clean is minimalist that was further optimized for different devices. This helped users to navigate through the website.
- Features and functionalities
You can further use audience insights to design the features and functionalities of the app. Chase, one of the famous mobile banking applications, used audience research to know what kind of application they look for. As a result, they found that most of the audience is quite busy professionals who always look for accessibility and convenience. Hence they decided to make a mobile application that is quite user-friendly and easy to use to manage their bank accounts.
- Marketing and promotions
Last but not least, you can use audience insights to market and promote your application. For example, based on the audience insights, you can find which platform is mostly used and then you can plan your future marketing campaigns on that platform. Additionally, if your audience does want customization and personalization, then you can include those features in marketing campaigns.
Why is it important to do audience analysis and adoption?
It is quite important to emphasize audience adaptation and analysis because audience preferences can change over time. It is necessary to regularly know their preferences by doing surveys, analyzing feedback, and social media activity. If you consistently analyze your audience preferences, you can create an app that can peer the end needs and preferences of your target audience, leading to more profitable business and application. Overall it is essential to consider audience insights to make decisions about the app’s design functionality and marketing. To know more about this you can Hire a Dedicated Mobile App Developer who can guide you through this.
In conclusion, Mobile applications have become nowadays an important part of business strategy in the digital era today. A lot of mobile applications are available online for download, it's quite essential to create an app that stands out separately among all of them in the crowded market. As we discussed earlier, there are a lot of different ways to create a mobile application, but out of them, one is analyzing the audience insights. Gathering user feedback and knowing what your audience wants is quite crucial while building a mobile application. This helps you to gain valuable insights that can be used further to design features and functionalities of your application.
Furthermore, it is quite important to stay up to date with the latest trends and new technological advancements as it heavily impacts user preferences and behavior, by staying ahead of the audience you can create an app that is engaging and relevant for the target audience.
Last but not least, one of the critical aspects of mobile application development is using audience insights to design the app and its functionalities. This requires them to understand their overall user behavior, understand patterns, and trends by using different research methods and surveys. With detailed insights, you can create an app that is quite relevant to them and tailored to their needs and interests.
If you are looking for a Mobile App Development Company in Dubai, you can hire a dedicated mobile app developer who can help you to create a website based on all these key considerations. With their expertise and experience, in audience insights, you can create an application that is user-friendly and highly effective in making your business more profitable.