Mobile App Usage and Growth Statistics for 2024

• By Kajal Sharma
• 30-05-2024
• Mobile App Development

In the bustling landscape of today's digital era, mobile applications have become an integral part of our daily lives. From social networks, communication, business, and entertainment to numerous other needs, mobile apps are created to fulfil the needs of users all over the world.

As the year 2024 approaches, the mobile application usage continues to grow exponentially.

If you have few minutes and observe people, you’ll realize that everyone is always on their phone today. It has been discovered that more than half of the Americans use their phones 262 times in a day, meaning that every 5 minutes. 5 minutes.

In this article, we delve into the latest statistics and trends that shed light on the evolving landscape of mobile app usage and its remarkable growth.

“Mobile applications are no longer fancies; they are the integral part of our lives. ”

Key Statistics and Insights for Mobile App Usage 2024

As we look forward to the future, specifically to the year 2024, it is important to look at the trends and information that is present in different fields. From the emergence of new technologies to the changes in consumer behavior, the environment is dynamic, which creates both threats and opportunities for both consumers and businesses.

In such environment, it is important to be aware of the significant figures and facts to make correct decisions and to cope with challenges of the contemporary world.

Now let us look at some of the most significant statistics and trends that are expected to impact the year to come.

Total Number of Mobile App Downloads

• In 2024, mobile apps are projected to generate more than $935 billion in revenue.
• The Apple App Store offers 1.96 million apps available for download.
• 21% of Millennials use an app more than 50 times a day.
• 49% of users open an app more than 11 times daily.
• Mobile apps account for 70% of all digital media time in the US.

Source - Buildfire

Average Time Spent on Mobile Apps

Many people cannot imagine their life without a smartphone, and it is interesting to observe how much this device has become a part of our lives. 45% of the American population spends between 4 to 5 hours on their smartphones daily.

This is especially the case among the Gen Z population, where 75% said that they are addicted to their smartphones.

On a broader scale, the average person globally spends approximately 3 hours and 15 minutes on the phone daily. This figure shows how much the world depends on smartphones for Internet browsing, apps, or even social interactions.

Notably, the use of smartphones is not uniform across the world, and there are distinct differences between the various regions. For instance, while the daily usage of smartphone was 22 minutes on average among the population in China.

The use of Smartphone has been on the rise in the UK as people spend a lot of time on their phones. The daily usage was 3 hours on average, and it rose to 3. In 2023, it will be 7 hours (or 3 hours and 42 minutes) and is expected to increase to 4 hours in 2024.

Source - Business of Apps

Revenue Generated by Mobile Apps

The mobile app industry is experiencing unprecedented growth, revolutionizing the way we interact with technology daily. From entertainment to productivity, mobile apps are generating significant revenue and reshaping the digital economy. Let's explore some key statistics that highlight the incredible impact of mobile apps on the global market.

• Mobile apps are estimated to generate $935 billion in revenue in 2023.
• In 2022, consumers spent $320,000 in app stores every minute.
• Tinder leads the App Store in worldwide revenue, generating $37 million, followed by TikTok with $35 million, Honor of Kings at $24 million, and Candy Crush Saga with $21 million.
• The global subscription rate for non-gaming apps (the rate at which users purchase a subscription relative to the number of downloads) is 5.5%.
• The Google Play Store offers a variety of app pricing, with 38.5 thousand apps priced under a dollar, 26.6 thousand priced between one and two dollars, and 2,300 priced between nine and ten dollars.

Source - Business of Apps and mobiloud

However, certain categories are heavily reliant on smartphone app usage. These represent the top areas where people primarily utilize their smartphones.

Popular Categories of Mobile Apps

Social Media Apps

Social media apps continue to dominate the mobile app landscape, with platforms like Facebook, Instagram, and TikTok attracting billions of users worldwide. It plays a significant role in people’s interactions, communication, and information consumption patterns. Now let us look at some of the most important figures that would illustrate the extent to which social media has become ingrained in today’s world.

According to recent statistics by Statista, the average user spends 145 minutes daily on social networks. This much time shows just how deeply social media has become woven into our lives, as we consume content, interact with posts, or communicate with our loved ones.

YouTube is the most popular social network, as 52% of internet users visit it at least once a month. This emphasizes the versatility of YouTube and the platform’s importance as a source of videos in different spheres, including tutorials, entertainment, news, and educational content.

Of the youth, 84% of the young adults within the age of 18 to 29 years are active users of at least one social media site. This statistic reveals the extent to which the youth is being impacted by the social media platforms in terms of social interactions, brand interactions and consumerism.

The average clicks through rate of ads across social media in 2023 was 2. 21%. This shows that social media advertising remains a useful tool in helping businesses to reach their target customers, and drive traffic and sales.

An astonishing 90% of users actively engage with brands on social media platforms. This goes to show that social media plays a crucial role in brand awareness and consumer interaction, as people want to keep abreast with their favorite brands, learn of new products and be engaged in brand discussions.

Gaming Apps

Gaming apps remain immensely popular, with a diverse range of genres catering to casual and hardcore gamers alike. The rise of multiplayer and eSports gaming further contributes to the growth of this category.

• The Global Gaming Industry Is Now Worth More Than $300 Billion
• The Number of Mobile Gamers Has Risen to 3 billion
• Mobile Game Consumer Spending Has Reached $41.2 Billion
• Diablo Immortal Generated More Than $100 Million in Mobile Player Spending
• According to data gathered by Statista, the game brought in approximately $8.49 million. In second place is Pokémon GO, generating about $7.54 million.
• 14.4 Billion Mobile Games Downloaded Globally Across App Store and Google Play

E-commerce and Shopping Apps

The convenience of mobile shopping has led to the proliferation of e-commerce apps, with giants like Amazon and Alibaba leading the way. From groceries to electronics, consumers can now shop for virtually anything from the comfort of their smartphones.

According to the latest estimates, the number of online shoppers in the United States will reach 283 million by 2024, which proves the high popularity and recognition of the eCommerce market among the American population. This figure demonstrates how easy and accessible online shopping has become, and how it is gradually changing the face of conventional shopping.

Globally, extending the comparison to the international level, it is possible to estimate that about 2. Currently, 1. 3 billion people shop online and by the year 2024, 64 billion people will shop online.

The path of eCommerce’s advancement is phenomenal, and global eCommerce is expected to be valued at $9. 9 trillion by 2027. This growth rate is significantly higher than physical stores, proving the role of digital commerce in the economy.

Among the numerous players in the field of eCommerce platforms, Amazon can be considered as a leader with a truly outstanding market share of 37%. 6% of e-commerce sales.

The 10 Most Downloaded Apps on the Apple Store in America

Health and Fitness Apps

With an increased focus on health and wellness, health and fitness apps have seen a surge in popularity. From workout tracking to meditation guides, these apps help users stay active and maintain a healthy lifestyle.

By 2027, the global fitness app market is projected to soar to $14.7 billion, marking a remarkable compound annual growth rate (CAGR) of 21.6% from 2020 to 2027. This meteoric rise underscores the increasing popularity of fitness apps worldwide, driven by a growing emphasis on health and wellness.

Leading the pack, the United States commands the largest share of the fitness app market, contributing over 30% of global revenue.

In-app purchases and subscriptions are the primary revenue drivers for fitness apps, accounting for more than 55% of total revenue. This revenue model underscores the value consumers place on premium features and personalized fitness content, driving monetization opportunities for app developers.

The year 2023 witnessed a staggering 850 million downloads of fitness apps, highlighting the widespread adoption of digital fitness solutions among users worldwide. This surge in downloads underscores the integral role fitness apps play in helping individuals achieve their health and fitness goals, providing access to workout routines, tracking tools, and motivational resources.

Peloton emerges as a frontrunner in the fitness app market, boasting the highest revenue generation through its Peloton App+. This achievement underscores Peloton's innovative approach to digital fitness, offering users a comprehensive platform for interactive workouts, virtual classes, and community engagement.

Source - Statista , Business of Apps and exercise

Future Outlook and Predictions in Mobile app Development

Integration of AR and VR Technologies

AR and VR technologies are set to revolutionize gaming, retail, and education through immersive experiences in mobile apps. They'll offer interactive gaming, virtual try-on experiences for shopping, and immersive learning environments.

Statista Report

• The AR & VR market in India is projected to reach a revenue of ₹US$789.0m in 2024.
• It is expected to experience an annual growth rate (CAGR 2024-2028) of 10.47%, resulting in a projected market volume of ₹US$1,175.0m by 2028.
• In terms of user base, the AR & VR market in India is expected to have approximately 742.3m users users by 2028.
• The user penetration rate is predicted to be 42.1% in 2024 and is projected to increase to 49.8% by 2028.
• The average revenue per user (ARPU) is estimated to be ₹US$1.3.

Expansion of Mobile Wallets and Payment Apps

Mobile wallets and payment apps will continue growing, providing secure and convenient payment solutions for consumers and businesses. With features like contactless payments and loyalty programs, they'll become increasingly popular for transactions.

According to Enterpriseappstoday

• India's mobile wallet payments are projected to surpass Rs 531.8 trillion in 2028, with a CAGR of 18.3% from 2024 to 2028, according to GlobalData.
• Online Payment Statistics indicate a significant surge in digital payment market revenue, projected to hit $14.79 trillion by 2027 globally.
• When opting for contactless payments, 44% of Americans show a preference for receiving discounts, coupons, and special offers.
• Only half of millennials and Gen Zers are open to sharing their bank details with third-party service providers.
• A majority, or 60%, of users favor wallets capable of tracking payments from multiple providers, offering better control and transparency.
• Nearly half, or 48%, of Americans trust biometric authentication for making digital payments more secure. Online payment adoption is widespread, with 9 out of 10 users in the United States utilizing it as of 2022.

Increasing Focus on Privacy and Security

Mobile app developers are prioritizing robust security measures and transparent privacy policies to address growing concerns over data privacy and security breaches. This includes encryption, biometric authentication, and compliance with regulations like GDPR and CCPA.

• A survey revealed that 78% of mobile app developers have increased their focus on implementing encryption, biometric authentication, and other security measures to enhance the privacy and security of their apps.
• In response to regulatory requirements like GDPR and CCPA, 85% of mobile app developers have updated their privacy policies to ensure transparency and compliance with data protection regulations.

Opportunities in the Healthcare Sector

The healthcare sector presents significant opportunities for mobile app developers, with apps focusing on telemedicine, remote patient monitoring, and health tracking. These apps enhance accessibility, improve patient outcomes, and promote preventive healthcare practices.

• The size of Global Telehealth and telemedicine market in terms of revenue was estimated to be worth $120.4 Billion in 2023 and is poisede to reach $285.7 Billion by 2028. (Source - Marketsandmarkets)
• Remote patient monitoring apps have experienced a surge in demand, with a reported 40% increase in downloads since the onset of the COVID-19 pandemic in 2020.
• Health-tracking apps have witnessed a 30% increase in user engagement, with users increasingly utilizing features such as symptom tracking, medication reminders, and fitness tracking to manage their health and well-being.
• According to a survey of healthcare professionals, 82?lieve that mobile apps have the potential to improve patient outcomes by facilitating remote monitoring, patient education, and adherence to treatment plans.
• The adoption of preventive healthcare practices has been on the rise, with a reported 50% increase in the use of wellness and lifestyle management apps aimed at promoting healthy habits and preventing chronic diseases.

Conclusion

The year 2024 heralds a new chapter in the evolution of mobile app usage, characterized by unprecedented growth, innovation, and diversification. As mobile apps continue to redefine the way we live, work, and interact, staying abreast of the latest trends and statistics is paramount for businesses, developers, and consumers alike.

Embrace the power of mobile technology and unlock limitless possibilities in this dynamic digital landscape.

For further insights and in-depth analysis on the latest mobile app trends, stay tuned to our blog for regular updates.