10 Effective Link Building Strategies for 2023: Building Quality Links

  • By Niharika Sharma
  • 24-07-2023
  • SEO
link building strategies for 2023

Recent SEO data shows that 66.31% of pages on the Internet don't have any backlinks. That only shows how important it is for more SEO campaigns to focus on obtaining more backlinks for websites, as this is a crucial part of an online marketing strategy.
Link Building can help in two ways. First, improve the site's searchability by putting their essential pages focused on industry keywords higher in search results. Second, backlinks can help you build the authority of your brand.

Now, the benefits of link-building are astounding. Still, many challenges and obstacles must be considered before starting a link-building campaign. Therefore, Link Building Services In Los Angeles can help you overcome those obstacles with strategic backlink-building tactics. So in this article, we will explore the 10 Link Building Strategies that will make your SEO campaign successful.

What is Link Building?

Link building involves the practice of acquiring external websites to include links pointing back to your own pages. These links can be anything on the page, like text or a picture. When Google sees these links on other websites, they see them as votes of confidence for your website.

In general, Google, and other search engines, view links as a marker of popularity for your site. They indicate that other people like your content enough to include it on their own. The more sites link to you, the better your ranking will be.

10 Ways to Build Links in 2023

Here are ten link-building strategies that can help you build more links to your site, boosting your website's ranking on Google search results.

1. Outreach

Outreach refers to the proactive approach of reaching out to pertinent websites and requesting them to incorporate links directing to your site. Most link-building strategies start with this technique. SEO specialists build links through email, social media, or other types of direct contact.

The primary purpose of outreach is to ask the webmaster of a website to create a link for your site. That is the first step in any link-building campaign but also the most critical.

You can use different mediums for outreach like:

  • Email: You can send emails to request links from websites or blogs related to yours. Use a clear and personal message if you want them to be more responsive. Include information about who you are and how you met them.
  • Blogs: Reach out to other websites in your industry and publish an article that features your brand name or product. You should also request a link from them when they publish the article.
  • SMS, Instant Messaging, and Social Media: This is a great way to start a dialogue with the webmaster. It will help you build a relationship that can lead to a successful link request. It also helps if the person you're contacting has a social media account.

2. Broken Link Building

Broken link building involves locating broken external connections on other websites and requesting that the site re-link using your website's alternative link. For example, if you know that a website has a broken link that leads to your site, you can contact that site's owners and ask them if they're able to re-link directly to your site.

This works because dead links lessen online user experience. Furthermore, if the website needs to be updated and links to slow pages are at stake, then it may also be considered an unreliable source.

First things first, you need to look for those relevant websites that link to other sites with broken links. You will find these tools everywhere - Ahrefs, Majestic SEO, or, rather, OpenLinkProfiler.

Next, look around at sites linking to the broken site till you come across it, and manually contact the site owner who owns the site which links to the broken site, and ask him/her to link directly to your website instead of the broken one. That would not just get you a high quality backlink but save their time as well (and theirs too).

3. Leverage Guest Blogging:

Guest blogging is a great way to build high-quality backlinks from relevant sources. This strategy involves writing high-quality content on another site and placing your brand name or product as the article's author.

Creating these types of backlinks can improve your SEO by increasing your credibility and trustworthiness to other websites. You will also be able to reach new audiences for branding purposes.

If you want to acquire high-quality backlinks, a new audience, higher search rankings, and more qualified leads, you should:

  • Analyze what you are going to guest post on. Pick sites that are reference articles through their domain authority and niche relevance.
  • Guest post topics related to your business. Don't just write about competing brands' products.
  • Write a unique article using information well researched. Use valuable, relevant information for readers.
  • Add a link to your resource placed at the end of your guest post. The resource should be a new blog post of yours. Add anchor text for the keyword for which you want it to rank.
  • Insert a short bio and put it near the beginning of your guest post. Add social links and name brands.

4. Linkable Assets:

Linkable assets are great ways to get backlinks because they are relevant to the topic. Simply put, these assets are things that have a lot of links already inside them.

Linkable Assets include:

  • Infographics
  • Original research and data studies
  • Calculators
  • Free tools
  • In-depth guides and tutorials

Anything with valuable data or information can be turned into an asset that will help you build backlinks from relevant websites. There are many different ways to build these assets, some of which include:

  • Researching the topic matter from the beginning
  • Creating an infographic with relevant data
  • Research your competitors' products and create a guide to help readers compare features and benefits.
  • Writing tutorials and advice with helpful tips and tricks.
  • Creating videos and podcasts

Linkable assets are very effective in link-building campaigns because they include links naturally. They are great ways to make more content to help you attract new audiences and improve your rankings.

5. Backlink Analysis of Competitors

Analyzing your competitors' backlinks is a great way to learn more about their backlinking strategy. That is a practice that many SEO specialists start from. It helps you understand the link-building tactics of your competitors, locate competitors' new backlinks, and find out about the standard links associated with your targeted keyword.

To do this, you should:

Use Ahrefs or Majestic SEO to extract all the links pointing to your competitor's website. Understand how many quality links they have based on their Domain Authority (DA).

Identify the most relevant websites your competitors are linking to by looking at their link profiles and Google Analytics data.
Analyze the current and the previous link profile of your competitor. Research their link profile by looking at their website anchor text and backlink data.

Use the keyword you want to rank for and look for backlinks. Find out where the keywords are placed in anchor text that points to your competitor's site.

6. HARO ( Help a Reporter Out )

HARO is a helpful service that allows you to submit your press release to hundreds of journalists. The target audience of HARO is journalists, bloggers, and writers. You can submit your press release to them and get valuable backlinks from many high-quality websites.

To get started with this, you need to create a HARO account and then submit your press release with a few relevant keywords to your website. Journalists will look through the submissions and select the most relevant to their needs.

They will contact you if they want to look at your press release or can use it on their news site. By utilizing this strategy, you can get links from credible sources and boost your rankings in search engines.

7. Use keywords in anchor text

Anchor text is one of the most effective ways to build backlinks. It is the textual link that people click on when they want to move to another page. It is also known as a hyperlink or inbound link because it is placed on a web page that leads back to your website.

Anchor text should include the main keywords that you want to rank for. You can add them to the headline or at the beginning of your article. The anchor text should include words that are relevant to your website.

That type of backlink is one of the most powerful because it is natural, and you do not need to build special links manually. Also, it is a high-quality link that will help you improve your ranking in search engines.

8. Use influencer marketing

Influencer marketing is a marketing strategy that has gained popularity over the years. It is easy to get backlinks from top-notch and authoritative websites.

In Influencer marketing, you pick up a person that has established authority in your niche. You can select a famous blogger, journalist, or expert on the subject matter. Then you contact them and offer them a free product in return for a review or link to your website.
While this is a challenging strategy, it's highly effective. When you use influencer marketing, you want to:

  • Choose people who are in a position that can be trusted.
  • Identify individuals who exhibit genuine interest in your product.
  • Identify individuals who are open to reviewing your product.
  • Start interacting with the influencers and start building a relationship with them.
  • Be generous in return for a link or article about your business.

9. Create share-worthy content

Creating share-worthy content is a very effective way to get backlinks. Share-worthy content is something that can be shared efficiently among your target audience. You can create this type of content by writing interesting articles, infographics, or podcasts.
Share-worthy content should be:

  • Interesting and engaging (informative and creative)
  • Readable and Informative ( with proper grammar )
  • Relevant to your industry and readers' interest.
  • Provide value to your audience's interests.

That is a great way to create backlinks because it strengthens existing relationships in the readers' minds. They will likely share your content with their social media channels and ask their friends and family to check it out.

10. Unlinked Brand Mentions

Websites mentioning your brand without including a link to your website are known as "unlinked brand mentions." That happens when they refer to a product or service they have used and show off a positive experience.

It is very common to see this link-building in travel, fashion, or other industries. When you find testimonials about products that use your brand name in the text, you can get backlinks for free by contacting the websites and asking them to mention your business.
Essentially, these links are white hat backlinks you can get by just looking through your existing content and finding brands that mention you without links.

Why is Link Building Important?

In order for search engines to find new web pages and decide which sites should appear higher in the SERPs, link building is essential to SEO. As a result, link development is a crucial step in your SEO strategy.

Here are some more reasons you should do link-building:

  • On-page SEO and content optimization

SEO and content optimization are essential to a successful backlinking campaign. As building backlinks builds a positive effect on your blog or website, it will increase your authority, boost your page rank, and enhance trust signals.

  • Trust and authority of the website

Your high-quality backlinks will help you get more traffic, increasing your website's trust and power. By having a high-quality backlink profile, you can gain more authoritative content to improve your rank and your brand's reputation.

  • Site loading speed

Loading speed is a factor that Google uses to determine page rank. When you create a link-building campaign, your website will load faster, which means that Google will consider it for its search rankings.

  • User experience elements

Backlinks will improve your user experience and engagement with the website. Google uses a lot of operational data on your website, and people who have a positive experience will stay there. As more and more people visit your site, Google's search rankings for highly linked pages will also improve.

  • Mobile-friendliness

Google has a mobile-friendly algorithm that searches for websites with good user experience. The backlinks you create will help you make your website mobile-friendly and increase the number of people who visit your site through Google.


SEO is a complex task. There are many things that you will need to learn and understand in order to create an effective SEO strategy for your site. Luckily, link building is one of the more accessible parts of SEO. By providing a high-quality backlink profile, you will improve your website's authority, trust, and credibility of your website in the eyes of search engines.

If you need more time to learn SEO and create an in-depth SEO strategy to improve your site's position in search engine rankings, you can always outsource your SEO to professional SEO service providers like Link Building Services In Los Angeles to get a top-notch backlink campaign.

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Niharika Sharma

This Blog is Published By Niharika Sharma

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