3 Tips To Increase Your Blog Traffic & Performance

• By Natalie Wilson
• 14-03-2022
• SEO

There are many reasons why adding a blog to your website is beneficial from a ranking and traffic performance standpoint. The number of search terms that you can add to your brand’s umbrella can be increased substantially with the addition of blog posts which also means the more indexed pages you can add to your site, thus providing more opportunities for securing rankings related to your business.

For most businesses, there is a limit to the number of pages you can add to your site before it becomes detrimental to the performance of your key focuses. Once you’ve expanded and optimised your website to its full potential, it’s time to get serious about adding good quality and well-written blog content to your website. With this in mind, let’s look at 3 tips to increase your blog traffic and performance.

Be Strategic With Your Content

If you want to increase your blog traffic, one of the best and easiest things you can do is to simply create better content. Creating better content isn’t just about quality, but it means being more strategic with your marketing efforts. The best content is that which meets a specific need - think about your audience and what they will want to read or find out more about. One of the best ways to get up to date and relevant content ideas is to read news sites, Twitter threads and forums related to your business and get your ideas from other like-minded people in your industry.

Know What To Write About

One of the biggest concerns that people face when deciding to write blog content for their website is knowing what to write about. It’s simple. You need to write about your focus keywords. As you’ll be using your blog posts to write about topics related to your industry, this is where you can further optimise your website content with long-tail keywords that you want to rank for. When users are searching for a question or more information, they will likely use more conversational, long-tail keywords and these are what you want to use to optimise your blog posts.

Long-tail keywords help to boost search engine rankings, but finding the ones that will be most useful for your blogs and business rankings and traffic performance is key. There are many keyword research tools you can use to find this information, such as Google Keyword Planner and SEMRush, which take a seed or focus keyword and then use this to produce a list of long-tail keywords.

Create New, Quality Content

Once you have topics in mind and have carried out keyword research, it is time to start creating your content. Ranking for long-tail keywords in search engine results is all about the competition. You’re probably wondering how to make your blogs rank higher, but the real question you should be asking is how to make your blog posts rank higher than others. Making your posts appealing to your target audience and optimising your blog posts using keywords needs to be done alongside creating quality content in order to outrank your competition.

Hundreds, if not thousands, of ideas are continuously recycled for blog and article content on the internet each day. Whilst the problem doesn’t lie with the idea or topic of the posts, the execution of blog posts is what will help it to rank, therefore increasing traffic to your website. Search engines actively prioritise fresh and quality content, so look to write something new and interesting, rather than recycling outdone and dated content to bring in new, fresh ideas that your audience might not have seen before.

Conclusion

Search engines favour websites that are regularly being updated with fresh, new content. As well as this, the scope and opportunity for securing wider rankings for keywords related to your business and increasing your website traffic, there’s no denying that blogs are a website must-have.

Most marketing associates will be able to research, write and optimise blogs themselves, however, if you’re not sure about the best practices or have the time to do blogs, it might be worth investing in the help of an external SEO agency, or look into digital marketing courses to learn more about the nuances of blog writing.