5 Must-Know Content Marketing Strategies For a B2B Tech Startup

• By Saaradha Kumar
• 15-03-2021
• SEO

We cannot disagree with the fact that this is an era of start-ups. Start-ups are so much into hunting for prospective leads that they sometimes forget how important it is to give out engaging content and help their audience in the process of marketing. Let’s just take a look at one form of the strong marketing aspect: Content marketing.

To the tech entrepreneurs and future tech entrepreneurs out there!

Just because you are a science nerd, doesn’t mean that you could stop being a wordie person. You gotta be one and let me tell you a few things that you should be clear about before you want to give out quality content to our beloved googlers.

Click the refresh button for your brain and let’s get going. Trust me you’ll thank me after reading this.

What could be the difference between content marketing in B2B and B2C?

Before we start with writing or creating content it is essential to know the difference and technical know-how to present content for B2B and B2C.

B2B Content challenges:

When it comes to B2B it has to be focusing on one particular business that you are targeting right at this moment. Remember, one business idea/ issue at a time.
You have to understand that a business getting involved with another business is a long cycle - so your content has to be for a long haul.
When your audience is a businessman, they would expect you to have the expertise to educate them.
Finally, your primary content focus has to be on lead generation.

B2C Content challenges:

The content for a B2C kind of firm has to be written targeting a wide range of potential customers.
You as a marketer for your business have to understand that the consumers look for the latest solutions to their problems. Therefore, your content has to be to satisfy their short-term buying process.
A consumer must be able to resonate with the content you present them with. The readability of content has to be high and there has to be an emotional trigger that will help you with the conversion rate.
Brand building and knowledge have to be of your utmost importance while writing B2C content.

What is the need for content marketing in Tech startups?

Where do I even begin? Technology is so easy to use and yet so difficult to understand. Not all of your clients will have the ability to understand the technology that you’ll be providing to prosper their business.

- A high readability score in Tech content will increase the overall engagement in your business.
- Research states that a business buyer reads 13 pieces of content before considering buying from your business to enhance their performance - 8 content from your source and 5 content from other sources backlinking you. Now, this is self-explanatory to emphasize the importance of content marketing in B2B tech startups.
- To reach out to your audience, not just with your product but also with your concern towards their business growth and the potential they might be missing out on.

How to work around social media if you are a tech entrepreneur?

LinkedIn is the highest performing social networking platform for entrepreneurs, especially techie companies. It is said by professional blogging sites like Sprout Social and Hubspot that business marketing on LinkedIn gives you a peak of 277% in lead generation to your business. Now, that’s promising.

Starting from running Facebook Ads to LinkedIn participation, overall content management is a must for all the start-ups as it is important to spread the word about your business advantages and what more you could do for other businesses.

5 promising content marketing strategies for tech startups:

Differentiating Technical and Non-technical content:

Are you confused to differentiate technical content from your non-technical content? Use this method to know how to segregate your content and give a fresh piece of content to your audience every time.

S - Science
T - Technology
E - Engineering
M- Mathematics

Whenever you find yourself wanting to talk about hardcore technical subjects then using the STEM concept could be helpful. As for the non-technical content, storytelling is the best form of expression to entertain your readers.

First, problem-solver. Then, Marketer.

The motive of your content is primarily to solve your client’s problems and also to address the issues of your potential clients. Subtle marketing is of no harm but it shouldn’t be disrupting your content’s purpose and output.

How to identify my client’s problems with their business?
A smart question. You can’t narrow down the issue of one client, but writing content that resolves a particular target client’s issue would encourage other possible readers.

Educate your audience

Too much generic description about your B2B tech services is not going to help your audience. It is your responsibility to enrich and educate your audience about the features, software, and tools you use to enhance their business performance. In the end, it is all about sharing your knowledge with your clients so that it creates a professionally healthy relationship.

Content diversification

Plan out and schedule your content using smartsheets. Secondly, give some room for last-minute additions to your to-do content list. Leverage your social media to the maximum extent - Moment marketing is a huge thing now. It is not just about giving out engaging content on Twitter but it has to be witty and smart. This is one tactic where your content could generate a lot of impressions.

Classic SEO:

There are no winners or losers if there were no rules in the game. SEO is the rule that every writer has to take seriously as we make content to feed insights to the larger population, so it must reach them promptly and when they need it the most.

Understanding, differentiating, and converting the wants to needs of other businesses is all that content marketing could do for your B2B tech start-up. These are a few must-know content marketing strategies that you have to acknowledge before getting into planning out your content management strategy.