App Store Optimization Tips & Tricks for 2022

• By Dustine Miller
• 13-12-2021
• SEO

Are you not getting enough ROI on your app? Are you getting disheartened that all your efforts are going in vain? If this is the case, don't worry we are here to help you.

You see millions of mobile apps are there on the app stores. Just submitting your app to the app store or playstore is not enough. It's obvious that if users won't see your app, how can they install it? So you have to perform ASO (App Store Optimization) on your app just like you perform SEO to get your website on top searches. ASO will optimise your app and as a result, It will appear on top of app store searches. This way users will get their problem's solution and you will receive the fruits of your hard work. So let’s get to know everything about ASO that you should know to get maximum ROI through your App.

Topics that we’re going to cover:

1. What is App Store Optimization?
2. Importance of ASO
3. Basic ASO factors to consider
4. Tips & Tricks for best ASO
5. Conclusion

Let’s start with the introduction.

What is App Store Optimization (ASO)?
App Store Optimization (ASO) is an optimization process used to rank high on the app store’s search results. The objective of ASO is to drive more traffic and conversion to your app. ASO improves an app’s visibility among potential users. Using an effective ASO strategy can boost your ROI on the app. There are other reasons as well that make ASO an essential strategy to invest in if you have an app listed on the app store. Let’s look up at the importance of ASO.

Importance of ASO
ASO helps your app get a higher ranking on app store searches. A higher ranking implies higher trust from users. appears to users. Your app downloads will also maximize with a higher ranking. Various other benefits of ASO will surely convince you to optimise your app for the app store.

These are:
Drives more traffic to the app
Increases user base
Boost conversion and revenue
Boost the downloads and ROI

Enhances app’s visibility
You have seen the benefits of ASO and might be interested in implementing it. So, let’s see how you can do this.

Basic ASO factors to consider
App store optimization depends on various factors such as title, subtitle, description, keywords, ratings, reviews, downloads, etc. You should pay attention to all these factors to optimise your app so that it can appear on top of app store searches.

Basic ASO factors that impact your app ranking on the app store are:

App’s title and subtitle
Title or name is your app’s first impression on the platform. So, the first impression should be the best as it draws the user’s attention. Also, you should use the keyword in your title if possible as it increases ranking by 10%. You also get the option to add subtitles below the title. Both have character limits, so you need to use keywords smartly to optimise the title and subtitle.

App’s Description
App store algorithms never ignore descriptions so you should use this space to explain the benefits and USP of your app to the users so that you can attract users from those benefits. Keep it short, sweet, and engaging.

Users’ ratings and reviews
User ratings and reviews influence new users to download the app. Apps with 5-star ratings are ranked higher so try to gain higher ratings from users. Also, you have to connect with the audience and deliver a great experience so that you can get positive responses. Don’t forget that ratings and reviews can be negative, so deliver quality.

Number of app downloads
Your ranking is also determined by the current download rate of your app. You have to create an app that can retain users. Improve your optimization, provide a great user experience, and work on marketing your brand.

Tips & Tricks for best ASO
Now, you know the basic factors or things to consider for best App Store Optimization. But it’s essential to be aware of tips and tricks that you can apply to your app optimization in 2022. Let’s have a look.

1. Position your app in the right category
App category position plays an important role in optimization and conversion. If your app belongs to more than one category, position it in the best suitable or least competitive category.

2. Choose keywords that are your strength
Using the right keyword can be a game-changer. The category name of the app is not considered as a keyword, so you should use the space for other relevant keywords that can drive users to your app page. Use all types of keywords i.e., popular, mid-tail, and long-tail since popular keywords are competitive.

3. Keep up with the app quality
ASO will not work if your app quality is not worth it. Your app should be bug-free and have a great UI to attract users. The poor quality app will be ranked lower and even ASO won’t be able to help you with that. Keep updating your app frequently to improve user experience.

4. Don’t underestimate the importance of app icon
Your app icon can also play a crucial role in your app performance. Therefore, the app’s icon should be eye catchy and attractive. Having an impressive app icon can help you stand out among competitors. Therefore, focus on creating an attention-grabbing app icon instead of ignoring its importance.

5. Add high-quality screenshots and app preview videos
To boost app downloads, give users a reason to download your app. Use screenshots and preview videos to demonstrate the app functionality. This will give a visual experience to visitors that can positively influence their downloading decision. You can highlight your app’s USP through these visuals to impress users.

6. Make use of analytic tools to improve performance
Once the app is optimized using ASO strategies, now it’s time to have eyes on conversions. Understand all the elements of conversions such as impressions, page views, downloads, etc. Then use the app store’s analytic tools to analyse the app performance. Identify places that need improvement, make required changes and repeat. This will help you experiment and boost conversions.

Conclusion
Even though you have the best working app, if you are not visible to the users they won’t make use of it. This implies that your ROI on the app will be less or zero. So, it’s essential to optimise the app for the play store. ASO can be a game-changer for your business if done rightly. Use all the tips and tricks mentioned above and boost your conversions and revenue.