How To Increase Your Instagram Followers To Grow Your Brand

• By Kathryn Martin
• 27-04-2022
• Social Media

As the world went online during the worldwide pandemic, people turned and adjusted more towards 'everything’ online. Be it shopping, food ordering, buying groceries and even switching up their business online to keep up with the changing and harsh times. There was good, there was bad, (well mostly bad I must say) that came out of the pandemic. Good being businesses and brands switching up to digital and social media marketing majorly.

As a brand on Instagram the first thing you need to do is grow your Instagram account and acquire Instagram followers. But how do we do that? Worry not! We're here to help.

A lot of brand accounts usually buy followers which are not organic. Hence, it doesn’t last long or do much good to your account and its engagement and reach. The reason behind that is simple, only real people as followers provide you with splendid reach and benefits to your brand.

Let’s get right into it:

1. Have A Strong Instagram Marketing Strategy

For anything to be successful and fruitful, you need a good and effective plan beforehand. Sure, gaining more Instagram followers is a great plan to have at the start but you also need to make them stay loyal towards your brand. Having followers only does not make your brand successful, what you need is a full-fledged plan, marketing strategies and proper social media management. However, gaining followers should be a part of the bigger strategy and plan that makes everything worthwhile.

Think about why you want more Instagram followers? What do you plan on accomplishing?

It is important to focus on increasing your brand awareness, boosting sales, gaining revenue and driving traffic towards your brand accounts or website.

Having a sense of clarity and strong focus on these business-oriented goals will help your brand account flourish. Meanwhile, keeping your customers loyal and engaged, while also garnering new customers and followers.

2. Target Audience

Who are you exactly targeting and trying to reach? What is their age? Where do they reside?

What is their status and income level? Their gender? How much social media do they consume on a daily basis? What are their requirements and needs?

Asking yourself these sorts of questions will help you target just the right type of audience and give you a clarity of what kind of content they prefer or require accordingly. you must have heard the popular saying,``Right person wrong time” Right type of content should always reach the right type of people, it makes a huge difference. Target audience mapping and research will help you focus and cater to their needs and continue to provide them with the content they desire which will in turn make them want to keep following your account for a longer period of time.

3. Consistent Brand Aesthetic and Niche

Staying consistent and true to your niche might give them a sort of clarity on your brand image. Maybe you want to stay trendy and humorous with your brand content, maybe you want to show them the BTS of your brand and how each product is made. Or maybe you want to reach out to several real people who love your brand and show everyone on the Gram how they feel about your brand for providing real reviews and experiences to your new customers who might be unsure and hesitant towards your brand.

It's all up to you and your creative and captive Instagram marketing strategies. Your posts and account should be easily recognizable because of your signature posting style and account niche. Instagram lives or stories are another way of sharing the things that might not fit your niche and aesthetics but still deserve a share. Colors, grid styles, posting patterns are different ways to create your own unique vibe on the Gram while keeping it eye pleasing.

4. Name and Username

Before garnering a good amount of following, the other way of people finding your brand account is by searching it up. Search results are entirely based upon account name and username. It’s always better to stick to the name that your brand uses on other social media accounts to make it easy to find and recognize your brand. This will also maintain consistency removing any sort of unnecessary confusion among the users. Or you can also use your brand name variation that people are most likely to search up after your own brand name.

Keeping your name short and catchy always helps and is easy to remember.

Instagram Bio is another crucial thing to keep in mind. Keep the bio small and apt, mainly only explaining what all your brand is about and a few extra eye and attention catchers.

For example: if your brand is a skincare-based brand then you can make your bio look like this

@beautylaVista

All about skin care
Grab our best-selling ‘all you need skin’ combo and get skin as good and bright as our and everyone’s favorite K-pop band BTS!!

Borahae

Mentioning the trending and very popular K-pop band will not only help you gain the attention and loyalty of the people who are into skin care but K-pop enthusiasts as well. Hence, hitting two birds with a stone!

5. Using the Right Hashtags

The reach of your post is majorly based on the amount and type of hashtags you use. Your posts are searchable only through the hashtags. If you end up using the wrong and irrelevant tags then they will not appear under the right hashtags. Hence, making it impossible for potential customers to reach your brand and its posts. Instagram also lets you follow hashtags you are interested in, making your posts appear in the feeds of people who do not even follow you and if you are using the wrong hashtags then you have missed the opportunity to reach at least a thousand people on the Gram.

There is however a limit to it, you can only use 30 hashtags. Trust me it is more than enough if you are using them the right way. While adding tags on your posts you can also see the amount of posts a particular hashtag contains which will give you an idea of what hashtag is popular and which isn’t. Now you know the correct way of using the tags, thank me later!

6. Interact

Interact with your followers who comment and engage regularly with your posts and account. This will encourage them as well as other followers to engage more with your account. Remember, engaging is very important according to the new Instagram algorithm. Engaging helps your account reach more people.

7. Post Re-Shareable Content

Posting content that’s relatable or re-shareable makes your followers interact and share your posts more which in turn helps you gain more reach among new accounts and mutual accounts of your existing followers.

Doing regular giveaways is another strategy to make people engage with your posts more, giveaway rules are often like” tag 5 of your friends in the comments”,” share this post on your story” only because this helps increase the account’s reach and gain new followers easily.

8. Collaborate with Other Accounts and Influencers

This will help broaden your reach and make the followers of the account you are collaborating with, know about your brand and vice versa.

9. Daily Instagram Stories

Stories are as important as posts. Sharing daily on your stories help with your engagements and reach. Be creative with it, catch up on trends, and repost the people who tag you in their stories. Share freely on stories but within your brand niche and aesthetic what you cannot post on your feed.

10. Get in Touch with a Branding or Social Media Marketing Company

Not good at social media handling or ideating on social media marketing strategies? Not sure how and where to start? Worry not. There are several branding companies that provide you with all the branding services you need to define and develop your brand and its image. These companies focus on creating a great impact on customers and attract just the right audience through their smart strategies.

Meanwhile, marketing companies handle all your social media accounts and help you create and post the right content effectively and efficiently, taking care of each and every single thing from followers to handling the comments and messages from your followers.

And that’s about it!

Well, there is still a lot more to discover and try out but that was all the basics we talked about, go explore more with you Instagram account and don’t forget to have fun while you’re at it! Instagram is all about creativity and fun.