Using Instagram For Lead Generation: 8 Efficient Tips For Instagram Beginners
- By Amelia John
- Social Media
The number of active monthly users on Instagram is growing at a much faster rate compared to the other social media channels. Statistical data released by Instagram reveal that a minimum of 200 million users either visit at least one business profile daily or get to spend time watching shopping content. You probably might be using other social media platforms to reach new audiences with a plan to generate new leads. This article explains some of the best tips to gear your Instagram marketing strategy, attract new prospects and generate high quality leads organically.
First off, you need to ask yourself and understand why you need an Instagram account. Stop being silly by thinking that you need to own one since everybody else has one. And thinking that way will never take you a long way on Instagram. As a new business entrant on Instagram, you need to take time, communicate with your team and understand your business objectives while going forward in your journey. Keep in mind that you are the only one who knows your brand better than anyone else. Remember to set your goals before heading to create your Instagram account investing time, effort and money. You must be clear whether you need brand awareness, leads, traffic, sales or provide customer support service.
Optimize Your Profile
There are many people who just create an Instagram account but never set up their profile. Ensure that you fill out all information and keep your profile updated because a profile lacking enough information is of no use. Incomplete profiles will make it difficult for people to recognize your brand, the product you are promoting and have no sense of having an account. Set up your profile with important information like contact details, email address, profile image, 150 character bio and a link to your website if you have one.
Include Amazing Graphics
With the increasing competition, including attractive graphics in your posts to make it adorable and stand out from what others post. You need to ensure that the graphics are properly cropped, brightened and enhanced to be eye-catching for your audience. Another thing you need to think about is the type of posts that get more engagement. Posting genuine content can take your Instagram marketing to higher levels increasing the possibility to generate new leads. Behind-the-Scenes posts, Educational posts, Influencer posts, Motivational posts and user-generated content are some kinds that are likely to be most viewed. It is normal for a new brand to have a slower rate of engagement even while posting content more consistently. If you are such a new brand on Instagram, you can get automatic Instagram likes for social proof and brand identity in a short span. Also avoid posting blatant advertisements to maintain your brand reputation.
Leverage Instagram Stories
A major benefit of using Instagram stories is that you can post frequently without hindering the Instagram feed area. Stories have many other benefits except the slight downside that they appear only for 24 hours. Brand visibility, audience reach, product feedback, repurposing blog content, real time marketing, advertisements are a few to mention all of which pave a great way to generate new leads. Recent survey reports that over 50% marketing experts believe Instagram stories to play a vital role in brand promotion.
Collaborate With Influencers
It is essential that you have more Instagram followers to reach your target audience and that can be achieved quickly on teaming up with the right Influencers. Influencers already have a large community of audience and so joining hands with them can yield a good amount of followers for your account as well. And people are more likely to buy products that they see in their feed, stories and highlights. So, this one step mixed with your creative Instagram marketing ideas can catalyze brand promotion and increased lead generation.
Post Content At The Best Times
Many people overlook the fact about posting times on social channels. Most of the top brands that became viral on Instagram are those who posted content at the best times. So post content only when your audience is active. You may have your audience in a different geographic location from where you are, but you have to post content according to their timezones. The best times to post on the days of the week are as follows:
Monday: 6:00 a.m., 10:00 pm.
Tuesday: 2:00 a.m., 4:00 a.m., 9:00 a.m.
Wednesday: 7:00 a.m., 8:00 a.m., 11:00 p.m.
Thursday: 9:00 a.m., 12:00 p.m., 7:00 p.m.
Friday: 5:00 a.m., 1:00 p.m., 3:00 p.m.
Saturday: 11:00 a.m, 7:00 p.m., 8:00 p.m.
Sunday: 7:00 a.m., 8:00 a.m., 4:00 p.m.
Connect Your Instagram To Your Facebook Page
Connecting your Instagram account with your Facebook page is an idea that boosts followers, content views and brand recognition. The following are the steps to connect your Instagram to your Facebook account:
Open your Instagram profile
Select Edit Profile
Select Page under Public Business Information
Now either create a new page or select the Facebook Page that you would like to connect.
Click Done after creating a new page or selecting a page.
Use Branded Hashtags
Branded hashtags are highly valuable ways to grow your account. You can include your brand name, tagline or something that lets people discover about your business, etc. Making use of hashtags while posting stories about how your brand evolved into what it is today is a more creative strategy to let people know the genuine team behind you and make you more approachable, eventually generating more organic leads.
Sticking to the above mentioned Instagram marketing tips can drive more traffic, increased followers, brand awareness and get more leads for your new business. Hire a skilled mobile app development company to develop social media app.