Extend Your Business Capabilities with Popular Salesforce Apps

• By Ankita C Behani
• 18-04-2022
• Technology

To begin with let us understand what exactly Salesforce is?
Salesforce is the world's No. 1 customer relationship management (CRM) platform. It helps your marketing, sales, commerce, service, and IT teams to work as one from anywhere — so you can keep your customers happy everywhere. Salesforce is a powerful application that can help individuals or businesses use all of their resources to their maximum potential.

What is Salesforce used for?
To engage the customers with relevant, empathetic digital marketing from anywhere around the world.
To be able to sell in a smart way and grow your business faster.
To quickly launch and scale ecommerce development built around your customer.
To provide great customer service worldwide.
To be able to move everything digitally and empower your teams to work from anywhere.

Customer Relationship Management (CRM)
Customer relationship management (CRM) is a tool for managing all of your company's potential customer interactions and helps the company in maintaining the relationships with customers. The concept is simple: make new business contacts in order to grow your company. A customer relationship management (CRM) system helps businesses stay in touch with customers, streamlines procedures, and increase profits.

When you refer to CRM, you're basically referring to a CRM system, which is a tool that helps with sales management, contact management, agent productivity, and similar other tasks. The tools of CRM can now be used throughout the customer lifecycle, including digital commerce, marketing, sales, and customer service contacts.

A solution provided using a CRM tool allows you to focus on your company's relationships with individual people — such as service users, colleagues, direct or indirect customers, or suppliers. It is a process that continues throughout the lifecycle of a relationship, including the steps like finding new customers, winning their business, and providing support and additional services.

Most Important Benefits of Salesforce Integrations
According to Siftery, top firms use an average of 37 Distinct Tools or software platforms to run their day-to-day operations. As a result, a growing number of businesses are integrating Salesforce CRM with other platforms to boost efficiency and reduce time-consuming tasks.

Here are some of the most significant benefits of integrating Sales force with the apps you use every day:

1. Reports: Having all of your data in one place allows you to make faster and better decisions, which will enhance your business performance and increase your ROI.

2. Efficiency: Transferring data from one platform to another takes time, and it becomes even more difficult if you're in charge of a large amount of data. Not only can automatically forwarding information help you better manage your time, but it also reduces the likelihood of errors and data being uploaded incorrectly.

3. Improves Internal Communication: Your teams may collaborate on Commercial Operations, such as identifying a Quality Lead and how Marketing affects the Conversion and Sales Cycle in particular.

5 Best Salesforce Marketing Integrations
If you want to save money and grow faster in today's world, you need to link your sales and marketing departments. Every day, your Marketing team receives critical information about your visitors and campaign performance, whereas Sales spend their time engaging with potential customers and learning about their challenges.

To establish a good working relationship, Sales and Marketing must share and collaborate on their insights. Salesforce integrations with Sales and Marketing Apps allow you to centralize data. Both teams will have access to vital data that will aid in the acquisition and retention of more Leads and Customers.

Below is the list of some of the best Sales force Integration Apps and Connections for Marketing Teams.

Campaign Management
Lead Generation
Event Management
Marketing Automation
Attribution and Analytics
Best Salesforce Sales Integrations

Non-revenue activities take up 64 percent of a sales representative's time, with administrative duties accounting for 14.8 percent of that time. Having the right tools and connectors in place can assist your sales team in coordinating data from multiple sources and removing administrative difficulties for good.

Below is the list of some of the best Salesforce integrations and tools to help you boost your sales processes and productivity.

Reports & Dashboards
Productivity
Email and Calendar
Services offered through Salesforce Apps

Salesforce is an application that helps increase your productivity and gives you access to resources that will ensure success in the future. Salesforce is one of many applications that can help grow your business. Here are some of the apps that can help you continue to grow your business.

1. Sales Cloud by Salesforce
The Sales Cloud by Salesforce app allows you to do lead management, forecasting, and analytics. This will give you insights into potential clients, their needs, and the best approach to them. This will also allow you to manage your leads better so that you can provide better customer service.

2. DemandGen by Demandforce
DemandGen is an app that allows you to manage your marketing campaigns efficiently. You will identify trends and focus on the best possible solutions to get the most out of each of your campaigns. You can also look at your data in different ways to know which ones are working better than others.

3. Force.com
This Salesforce app allows you to build apps on top of the Force. Force.com is a Salesforce application that will enable you to keep track of all of your team's information, resources, tasks, projects, and contacts. This will allow you to manage your team's processes and get more out of your employees.

4. Force HCM
This Salesforce app is used to manage human resource data for your business. It will keep data on employees, such as their career history, compensation, and more. It will also help you get more information on the best-qualified job candidates so that you can bring them into the business without a hitch.

5. Salesforce Mobile App
This app is a powerful tool that can help with lead management, forecasting, and analytics. The mobile app provided by Salesforce is a business class software that lets your users access your company's customer relationship management (CRM) data from their phone or tablet.

6. Employee Self Service
This app can help you create all of your employee benefit plans, payroll details, and much more. This will help you stay ahead of the game when it comes to managing your employees. You will be able to address all of their needs so that they feel confident in the decisions that they make.

7. Salesforce Remind
This app can help with internal communications by creating a secure message board for various uses. They can also send mass emails, share files securely, and more through this app.

8. Salesforce Chatter
This app can help with internal communications. It allows you to connect with your employees to create a more productive, communicative, and positive work environment. You can share files, notes, and messages securely through this app.

9. Salesforce Communities
This Salesforce app allows you to set up a social website for your business where employees can share information and resources for everyone's benefit. You can also keep all of your business data in one place without using an outside program to manage it all.

10. Salesforce App Exchange
Salesforce AppExchange is a powerful and easy-to-use app that helps create metadata for all of your applications in Salesforce. This app gives you quick access to the metadata entered by your employees so that you can get up and running quickly. This is very helpful when it comes to managing your software and data.

11. Salesforce Marketing Cloud
The Salesforce Marketing Cloud app allows you to keep track of your marketing campaigns, social media accounts, and more. It also enables you to analyze this data to determine the best marketing methods for your business.

12. Salesforce Service Cloud
This app can help you manage your customer support requests and resources more efficiently. It will allow you to easily connect with your customer by making sure that they are kept up to date on everything that is going on.

13. Salesforce Analytics Cloud
This app allows you to keep track of the data captured through all of your marketing campaigns. It can also provide data on what types of marketing are working the best, not only for your brand but for your brand's industry as well.

Future Trends in Salesforce to expand business’

1. Data and System Integration
Customers currently expect connected and seamless experiences when it comes to the information they provide across several touchpoints. However, according to the current Salesforce Connected Customer research, just 50% of firms are focused on tailoring customer engagement based on previous encounters.

Because consumer data is spread over numerous clouds and off-platform systems, this is the case. As a result, sales, service, and marketing teams must spend a significant amount of time and effort hunting for information when it is needed. Salesforce provides connectivity with several third-party applications to retain a consistent view and data access to work on this data-driven approach.
Be proactive in determining which of your existing applications can be linked with Salesforce. To get the job done, you could hire a Salesforce integration service.

2. Artificial Intelligence and Data-Driven Intelligence
An AI-powered sales assistant, Einstein has been giving data-driven predictions, insights, and suggestions to help salespeople make better decisions. Using the functionality for future services will help you save time, money, and opportunities. Here are a few more examples of how Salesforce is serious about AI and data analytics and how the technology will shape the future:

Tableau: Salesforce's acquisition of Tableau, which will take business intelligence (BI) and analytics to the next level, was an exciting and well-publicized move. When considering the future of data analytics to increase sales targets, this will be beneficial.

Voice-enabled analytics: Users can instruct Einstein AI to update Salesforce records using natural language processing (voice commands) technology.

3. Greater emphasis on enterprise mobility
Salesforce has been at the forefront of the mobile revolution, bringing CRM to smartphones and tablets. To create a strong foundation for the future, Salesforce has promoted the adoption of the mobile interface through enhancements such as:

Building native apps: In 2018, Salesforce collaborated with Apple to reimagine the Salesforce native app. The objective is to improve user experience by utilizing iOS features like Siri Shortcuts, Face ID, and Business Chat.

Democratizing Salesforce app development: Salesforce is known for its easy-to-use point-and-click app creation capabilities. Salesforce developers have been given a "low-code development environment" with pre-built JavaScript components to make development easier.

Conclusion
The Customer Relationship Management (CRM) tool allows a business to align its strategy with the needs of the customer in order to best meet the needs and thus ensure long-term customer loyalty. CRM systems can help you improve customer service, deepen customer relationships, retain new customers, and have much more successful sales and marketing initiatives. CRM enables a company to increase revenue while decreasing overhead, optimizing marketing, improving customer satisfaction, increasing collaboration and coordination, and improving data insight and analytics.