6 Emerging Mobile App Development Trends To Follow in 2020

  • By Usman Akram
  • 13-08-2020
  • Trends
mobile app development trends 2020

The emergence of mobile applications has totally revolutionized the digital world. So much so that today you hardly think of any software or web app if it doesn’t have a mobile version available too.

We all know that the mobile apps market has enormous potential yet to release. However if you are to launch a mobile app, there’s some other angles you need to see as well.

According to Forbes, as of now the total number of mobile apps being operated in the world is 8.93 million. The number clearly shows the strength of these platforms however it also conveys how competitive could it be.

Ask yourself where your software would be able to stand among those 8.93 million others. That’s the problem. But what’s the solution?

Well, you just need to be unique and you’ll stand out by putting the latest development trends into use.

Here are some of the mobile app development trends for you to follow in 2020;

1. Voice Activated Interfaces
User convenience is always the top priority of every mobile app development company. And with the growing emergence of “voice” in other tech aspects such as search engine searches, users will continue to rely more and more on it instead of typing.
The primary function of this feature is that the user gets to use and control the app while being busy in driving, cooking or even playing.

Also with many virtual assistants are way better at understanding natural language patterns due to deep learning. This means the applications leveraging voice activation as a part of their interface will not only bring better usability but also precise information.

2. Artificial Intelligence and Machine Learning
Words like Artificial intelligence (AI) and Machine learning (ML) are definitely not new. However its use is continuously growing in the corporate and digital world. When it comes to putting AI in mobile apps, it can be helpful for several factors.

The first one is user engagement. Since artificial intelligence has the ability of analyzing patterns off of user behavior and interaction with the interface, thus it can provide better insights to the app. This same data can then be used by developers to make relevant changes required.

Another massively impactful feature is that AI can help solve big chunks of data. For example, if your user feedback section has tons of data collected, AI can consume it on a much higher, efficient and humane manner giving a much simplified end conclusion to the developers.

3. Chatbots Powered with AI
Looking at the market requirements one can easily conclude that Chatbots will soon be demanded more than any other communication line in apps. Smart Chatbots developed on the base of artificially intelligent algorithms can provide an unmatched experience in understanding user needs and answering queries.

Other benefits of AI powered Chabot’s are that it can offer an incredibly personalized experience in return to the user’s searches.
For example on an ecommerce website, in your first interaction with the chatbot, it could possibly recommend products that are highly of your interest based on your previous actions tracked and data collected.

4. Apps in Wearable Devices
Wearable devices have been in the use for some years now. Your Apple watch and Fitbit would be great examples of these wearable devices. IDC expects that in 2020 the total amount of wearable devices shipped would be 213 million.

And of course when there are those many hardware units, the software needs would be tremendously high. Mobile applications which are dedicatedly developed to be integrated with these wearable devices will be exceedingly demanded.

5. Virtual Reality and Augmented Reality
There’s no debate to the fact that with technology like Virtual reality and Augmented reality the potential of mobile applications would be totally limitless. Both these technologies in simple words mean integrating data and digital information with the outside world in a practical and rational manner.

Today we’ve seen some particular softwares using AR in ecommerce stores to provide a 360 degree view of any product to the consumer. And it’s believed to be just the start. According to a report by Statista it is predicted that the market of AR and VR would have skyrocketed to $209 billion till 2022.

6. Accelerated Mobile Pages (AMP)
No doubt that one of the most important factors both for websites and mobile applications is its load speed. A fast loading application will please the user in all scenarios while a slow loading application will drop user-satisfaction significantly.
In order to tackle it, Accelerated Mobile Pages (AMP)is an open source initiative by Google and Twitter with the aim of making web pages load faster on mobile devices. The technicality behind AMP is simply the fact that it makes lightweight pages load fast in devices like mobile and tablets.

Mobile apps which can operate intermixing with AMP technology performs well in front of the users, and thus are more in demand.

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Author

Usman Akram

Usman Akram is a digital marketer and SEO specialist who’s passionate about experimenting and discovering new SEO tactics and strategies to dominate search rankings while bringing an unmatched user-experience. His main areas of interests are; digital marketing, SEO, web/mobile development trends etc. As of now Usman is serving Buzz Interactive, a leading digital marketing agency as the SEO Manager.

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