How To Use UX Research to Improve Your Website

• By Haroon Ashfaq
• 08-04-2022
• UI UX Design

What is UX Research, and why is it important?
UX research is understanding user needs and designing solutions that meet those needs. It can improve the usability of websites, apps, and other products. By conducting user research, you can get feedback from users about how they interact with your product and what improvements they would like to see. This information can help you design a more user-friendly product that meets the needs of your target audience. UX research is an important part of product development and should be included in every stage of the design process.

User experience research is a process of understanding user needs and desires by studying user behavior. It helps designers create products that are both useful and satisfying to use. By identifying user goals and frustrations, researchers can recommend specific changes to the design that will make the product more effective and satisfying.

The benefits of UX research are clear. By understanding users’ needs, designers can create products that are useful and easy and enjoyable to use. This makes users more likely to continue using the product and more likely to recommend it to others.

How to do qualitative research
Qualitative research is a great way to get in-depth information about a topic or group of people. There are three main types of qualitative research:

Interviews
Focus groups
Surveys

Interviews are a great way to learn about someone’s thoughts and feelings on a topic. You can ask them any questions you want, and they can answer as openly as they want. Make sure you have a list of prepared questions, but also be prepared to go off-script if the interviewee brings up something interesting.

Focus groups are good for getting feedback from people on a topic. You’ll want to come up with some questions ahead of time but be prepared for people to bring up other topics as well. It’s important to keep the discussion flowing by asking follow-up questions.

Surveys are a good way to gather data from many users. They can help you understand how people use your product and what features they find most valuable.

How to do quantitative research
Quantitative research is a scientific process of data collection and analysis for understanding and solving problems. In business, this type of research improves products and services through experimentation. A/B testing, surveys, and user analytics are the most common quantitative research methods.

A/B testing: A/B testing is a method of comparing two versions of a product or service to see which one performs better. This type of testing can be used to determine the best way to phrase a headline, the best color for a button, or the most effective way to offer a discount.

Surveys: Surveys are another common method of quantitative research. Surveys can be used to understand customer needs and preferences, measure customer satisfaction, or track changes in customer behavior over time.

User analytics: User analytics is tracking how users interact with a website or app.

Attitudinal vs behavioral research
UX research can be broadly divided into two categories: attitudinal and behavioral.

Attitudinal Research
Attitudinal research focuses on people’s opinions, beliefs, and attitudes towards a product or design. Attitudinal research is more qualitative and often involves focus groups or surveys that ask questions about a product or design.

Behavioral Research
On the other hand, behavioural research is focused on understanding how people use a product or design. Behavioural research is considered more reliable because it is based on actual user behavior rather than people’s opinions. However, attitudinal research can be useful in understanding why people may have negative reactions to a product or design.

It is important to consider which type of research will be most useful in understanding your users’ needs when performing UX research.

Generative vs evaluation research
There are two main types of research in user experience: generative and evaluative.

Generative
Generative UX research is a design research methodology that helps you generate new ideas for solutions to design problems. It's a great way to get started if you're not sure where to start with your design problem or if you're looking for ways to take your designs to the next level. Generative research focuses on understanding user needs and developing new ideas for design solutions.

Evaluation research
Evaluation research is a process of systematically assessing the worth of something. In the case of user experience (UX) research, this means assessing the usability and effectiveness of a website, app, or other digital product. While there are many different types of evaluation research, all share some common goals: understanding what works and what doesn’t and figuring out how to improve the user experience. Evaluative research focuses on assessing how well existing designs meet user needs. It is more systematic and tends to be more conservative, but it can be more reliable in identifying problems and recommending solutions.

In some cases, it may make sense to do both kinds of research better to understand the problem space and the possible solutions.

Remote usability testing
Remote usability testing is a form of user experience (UX) research conducted without having users come to your office or lab. This type of testing has several advantages:

It can be conducted with a wider, more representative sample of users;
it’s cheaper and faster than traditional user research methods;
it can be done in real-time, so you get results as you test.

Despite these advantages, there are some challenges with remote usability testing. For one, it’s harder to get a sense of users’ emotional reactions and facial expressions, which can provide important insights into how they’re feeling about the product. In addition, it can be not easy to judge the quality of the data if you’re not on site.

Conclusion
UX research is a valuable tool to help businesses improve their website or product. By understanding how users interact with a website or product, businesses can make changes that will improve the user experience and ultimately increase sales. UX research is also a great way to get user feedback, which can help businesses make decisions about future product enhancements. In short, if you're looking to improve your website or product, consider using UX research to get the most out of your user base.