Who Will Rule The Market: Responsive Design Or. Adaptive Design

• By Meshur Ahir
• 14-08-2019
• Web Design

With the progression in technology, every business sector has witnessed the impact, and the web industry is not excluded from this phenomenon. As the mobile device trend is increasing with time, people are seeking for mobile-friendly websites. 'That's the reason designers are striving hard to deliver web designs that can fit any screen size. For developing mobile-friendly sites, there are two approaches that businesses can opt for- one is responsive design, and other is adaptive design. Now, how these two are different, and which is a suitable one? Before diving into this question, first, let us understand the meaning of two.

What is responsive design?
The terms responsive design was introduced by the web developer and designer Ethan Marcotte in his book, named "Responsive Web Design." This design is accountable for responding to changes in browser width by fiddling with the placement of design basics to fit in the available space. Responsive Web design is quite simple due to its fluidness, which means users can enjoy your website on their handheld device similar to a desktop. To achieve this, businesses opting for web design services and mobile app development services should thoroughly explain their needs and wants.

What is adaptive design?
A book, named "Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement" was launched by author Aaron Gustafson in the year 2011. He is also a renowned designer and developer. Developers are mindful about the fact that responsive design relies on changing the design pattern to fit the available space. On the other hand, adaptive design boasts multiple fixed layout sizes. In this, when the site spots open space, it chooses the most appropriate layout available for the screen.

What is the difference between Responsive design and Adaptive design?
For understanding the difference between the two, 'we'll review the pros and cons of each. However, whether 'you're opting for responsive or adaptive, we recommend you to take a back-step and evaluate your business goals. After evaluation, make a final decision.

Pros and cons of Responsive Web Design

Pros
- Simple designs enable you to provide better UX
- Thousands of template to choose from
- Designs are SEO friendly, allowing you to enhance brand awareness
- Quick, immediate and change in designs

Cons
- Offered elements are more liquid, which is why they move around
- Restricts from a design between screen size, leading to zero control
- Consumes a lot of time to reload on a mobile device

Pros and cons of Adaptive Web Design

Pros
- It provides businesses to control their UX better and add better designs
- This design has the ability to sense the environment of the users on mobile
- You can smartly advertise by optimizing 'user's data from high-tech devices

Cons
- It takes a long time to build
- It can be challenging for SEO optimization (Appreciating the similar content on multiple channels is something that 'doesn't happen in SEO optimization)
- Designs continuously keep changing their size, which can make or break your business

Which is better?
When it comes to deciding between the two, we are leaders in this domain, suggest you opt for responsive design. With responsive design, it 'doesn't matter on which device your customers are; they can enjoy the available content or make purchases. As technology is evolving at a faster pace, we cannot assure you which technology will dominate the market. Yet, responsive web designs have the capability to work on any size device with great pixels and with better responsive.

Another major factor behind the recommendation of this site is SEO friendly nature. Creating a website and making it available on a mobile device 'doesn't mean you're done with your work. Then the actual game begins, which is marketing. Marketing your brand is vital, and you know the reason why. This is where SEO optimization comes into play. Without digital marketing, 'you're nowhere in the business world.

Conclusion
Be it responsive or adaptive web design; what matters is your business goal. If you want to reach a broader target audience, then choosing the right design is essential. We hope that this article will help you make the right decision.

In case, if 'you're planning to hire website designers, then get in touch with Pixlogix. Our experts hold great years of experience and offer scalable, reliable, and quality services within the agreed timeframe.