7 Ways to Use Artificial Intelligence in Social Media Marketing
- By Juan Mark
- Artificial Intelligence
According to a report by Kepios, a marketing consultancy firm, there are more than 4.62 Billion users of social media which is around 58.4 percent of the total population of the world. This number is increasing at a rapid rate and the sole reason for this expansion is social media marketing which helps engage the audience.
Brands have a lot of potential to market their products and services digitally and that too with the use of the latest Artificial Intelligence (AI) Technology.
Artificial Intelligence technology can help brands with a greater level of customer engagement, strong relationship management, and content generation. Here we have discussed the 7 most effective ways that brands can use to optimize their social media marketing.
7 Best Use of Artificial Intelligence in Social Media Marketing
1) Improved Customer Intelligence
The first rule of marketing is to identify who your target market is, understand what their actual needs and wants are, and what they expect from the brand. Artificial Intelligence, with the help of Machine Learning, can help you gather and then analyze the social and behavioral data of customers. So that you can get an accurate understanding of your customers. Facebook ads gather consumers' data and show them the relevant ads.
2) Use of AI to Generate Social Media Content
One of the most challenging tasks for a brand is to come up with fresh content which drives traffic and also converts to sales. For this task AI comes to your assistance, AI tools use complex algorithms to bring you relevant and fresh content. AI-Powered social tools like Lately using machine learning to generate social media marketing posts.
3) Upgrade your Visual Content Strategy
Posting visual content on your social media platform can bring you more traffic as compared to textual content. AI tools like Dash Hudson analyze and predict how your photos and videos are going to perform before you actually post them.
These tools analyze the current trends and subject, color composition, and texture of media. Using these stats, you can analyze your audience’s reaction and improve your content strategy likewise.
4) Combination of AI with Augmented Reality (AR)
If you want to increase your sales, then Artificial Intelligence and Augmented Reality are the two best technologies that you can use. AR offers customers a try-on before actually buying or before even touching it physically! They can try the product or service, staying on their social media accounts. Meta has already launched try-on features to make shopping on social media more exciting and appealing.
5) Use AI to Schedule and Publish your Content
Scheduling and publishing content at the right time is one of the most important jobs for a social media manager. But you don’t have to worry anymore because AI comes to your aid. AI tools like Buffer can help you to schedule and then publish it at a later date and time. It also allows you to add media, captions, and hashtags to your content.
6) Increase Customer Engagement with AI Chatbots
Once upon a time, there used to be a team of customer care representatives, whose job was to interact with customers and guide them accordingly. In the modern world, this job has been replaced by robots. According to a report, 56% of customers prefer to communicate with chatbots rather than real human beings. Because they are more smart, quick, and effective than human resources.
7) Analyze your Competition using AI
It is not enough for you to just know who your competitors are. You also have to analyze the competition in the market so that you can get a competitive edge over them.
AI and machine learning analyze your competitor’s social media strategy, suggest to you what their successful campaign is. Finally, tell you the points where you can work out to get an edge over them.
Artificial Intelligence is one of the hottest topics these days. Nobody can deny the importance of AI in the modern world. Just like that, it has taken a lot of importance in the field of Digital Marketing, more precisely, social media marketing. Brands that are utilizing the relevant AI tools enjoy greater customer engagement and exceptional revenues.