How AI Can Improve Your Team's Engagement and Productivity

  • By Carmine Mastropierro
  • 11-02-2020
  • Artificial Intelligence
artificial intelligence

Think about all of the time you spend on tasks every day. Marketing, customer service, finances, and meetings are just a few to name. These can take up a lot of time while putting more important projects on hold.

It’s why many companies are beginning to work smarter, not harder. What do we mean by this? The use of artificial intelligence to boost employee productivity and engagement is becoming more commonplace. In fact, 76% of business leaders believe that AI is fundamental to a brand’s success.

Want to see how? Keep reading.

It saves time to dedicate towards other tasks
AI is all about automation. And, if processes are automated within a business, that leaves team members with extra time and energy. This can then be reinvested into higher ROI projects and tasks.

After all, it’s the mundane that needs to be automated. Checking emails, cleaning out CRM software, and monitoring security is normally done by hand. Sure, it’s respectable to work hard, but these things no longer need to be done by a human. This is why 54% of executives who have implemented AI report an increase in productivity.

Marketers can focus on developing products, acquiring customers, and business development instead of being swapped with low-level tasks all day.

Discovers the highest ROI campaigns
Certain branches of AI—specifically anomaly detection—are capable of analyzing a company’s behavior to find unusual data sets. These are called anomalies. They can be both good or bad.

They can good in the sense that software will find keywords, PPC ads, or other campaigns that are over-performing. You can then re-invest in these to continue generating conversions and sales. On the flip side, a bad anomaly could be malware, a rogue user, or poor performing ads. This information is used to prevent breaches and tighten up security.

Why is this important? Because it’s all done for you. Optimizations and monitoring are automated thanks to anomaly detection platforms. That means employees work less and improve performance at the same time.

Automated onboarding and recruitment
You need a team of all-stars to make a business successful. This is easier said than done, though. Think about the last time you hired someone. You have to put up a job listing, filter through hundreds of candidates, and interview them. Then you have to pick the best one and put them through an onboarding process which isn’t always a guarantee.

Artificial intelligence has been developed to completely automate this process. It does so by pre-screening candidates based on the criteria that a business sets based on traits, experience, etc. This is extremely convenient for companies that receive up to thousands of applicants for positions. There’s no way they could sift through those by hand.

The saved time means that human resources departments can spend more time interviewing good candidates, nurturing relationships, and training. But it doesn’t end there.

AI tools are also capable of helping HR departments write more interesting and accurate job descriptions. This increases the number of applications they receive, and with automated sorting employing becomes faster and scalable.

Conclusion
AI is one of the most revolutionary technologies of recent times. Despite this, many businesses aren’t taking full advantage of it. AI software has become plug-and-play, quickly integrating with other tools and providing simple dashboards.

While artificial intelligence can be specifically used to improve marketing, advertising, or finance, the productivity boost may be the largest benefit.

This is achieved through automating daily tasks, finding optimizations or security flaws, and streamlining onboarding. So, what are you waiting for? Consider adopting AI today and see the benefits for yourself!

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Author

Carmine Mastropierro

Carmine Mastropierro is a copywriter and content strategist for Morphio. He has written for Neil Patel, GoDaddy, Social Media Examiner, and other publications.

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