Benefits of Blogging For Small Business And Start-up
- By Pratik Tondare
- Digital Marketing
One of the most effective ways to build brand awareness, while providing appropriate and valuable content to your target audience is through consistent blogging.
Blogging is an economical way for small businesses and start-ups to lead traffic to their site, boost inbound marketing actions and captivate more prospective customers.
According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts. Also, 82% of businesses admit that blogging is significant to their business.
When it comes to small businesses, blogging is virtually a must. If you don't have the time, resources, or expertise to write blog content you can outsource the posts to a digital marketing agency like CBO who can craft extraordinary, applicable and attractive content for your blog site.
Here are ten influential advantages of blogging for your small business and start-ups -
1. Outstanding Boost To Search Engine Optimisation
All of the primary search engines are love new, pertinent content and blogging is one of the most simple and affordable methods for a business to establish this.
When a business generates blog posts consistently, they are often providing Google, Bing, Yahoo and the others with fresh content to index.
This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers.
2. Formulate And Strengthen Relationships With Existing And New Customers
Customer engagement is an incredibly important element of online marketing and branding. Blogging provides the opportunity for you to connect with your existing and potential customers in a distinct, more informal way.
Blogging is a promising way to construct trust with your target audience through high-quality content that they find relevant.
With an active comment section, you will also be able to follow the visitors' responses to your posts, and you will be able to reply directly to their comments, which is massive in building trust and connections.
3. Solidify Your Business As An Industry Leader
It does not matter how small your business is, blogging is a promising way for your business to construct trust and establish clout in your industry.
By delivering content that will be viewed as useful, expert information, your potential customers get to recognize the proficiency an experience that you have gained in your field.
Over time, writing regularly beneficial and informative blogs will make you the "go-to" tool within the industry in your particular niche, directing to more inquiries and bigger conversion rates.
4. Associate People To Your Brand
Brand awareness is an extremely important element of marketing and blog posting will enable you to show your followers a personal side of your business.
You can open up your brand message and connect existing and prospective customers in a way not possible through outbound marketing mechanisms and techniques.
Blogging will give others a rational sense of the corporate standards, business character, vision and the personality of your company.
5. Establish Opportunities For Sharing
One of the most significant benefits of blogging is the opportunity it creates for others to share the link to your blog.
This creates the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the exemplar of free marketing.
6. Generates Income
A blog can boost you to build a passive income that can continue to thrive as time goes on. Once your blog brings out a smooth stream of traffic, you can produce income from affiliate marketing and ad sales.
When you commonly incorporate affiliate links in your posts, you may earn a portion of the money that’s made from the sales of the products you promote. Communicating information about the products you love with your readers is a straightforward way to make passive income. It’s a win-win situation.
7. Accumulate Emails
Business owners can use blogging as a way to accumulate emails of interested prospects by asking website visitors to subscribe to your blog posts. You can then expand these users to your marketing funnel. Where you can then send more communications and advertisings about your business. The more touch points you have with a customer, the bigger chance you’ll have of them converting. Build email lists of attracted customers for future marketing touch points.
8. Generate Backlinks
Inbound links are links on other web pages that link back to your website. Other than being a good SEO growth tool, it finds its place among the advantages of blogging as well. As we discussed before, blogging creates importance for customers by giving out tips and significant information about the business or industry in general. If these blog articles are efficient enough to solve a customer problem, they might get picked up by other websites or blogs too. Some blog management services not only manage your blog but also do additional backlink generation like this one. This means, you boost your rankings rapidly without a lot of work.
When other sites link to your data, it looks like a powerful recommendation to Google. Just like with any product, the more someone recommends it, the more you want to use it. These digital recommendations (backlinks) enables to boost your website authority and signals your website as favourable to the search engine algorithms. Backlinks improve your domain authority and ranking in search engines.
Demand generation is the early step in lead generation tactics that grasp interested or likely prospects via a contact form. Demand Generation is the part where businesses need to generate enough demand from the market to be able to sell to them. Businesses constantly use blogs and content presentations as a channel to disclose new products, features and inform customers about their brand and the solutions they can deliver. Build and develop an interest in your brand and products.
10. Live Ahead of the Competition
A business that has an active blog on its website is more likely to get a visitor to earn a purchase. A recent marketing study surmised that 55% of users are convinced enough to buy from a business if they have a consistent and intriguing blog. A business with a smooth blog is not only seen as a professional by users, but it also develops value that indirectly boosts a consumer choose products and services. Have a bigger market share over competitors.