How to Increase Mobile Engagement: 6 Use Cases for Mobile App Marketers

• By Elizabeth Mailey
• 11-11-2019
• Digital Marketing

Engagement is the air that every mobile application requires to survive in a world of immense competition. If we take the example of an Android Game Development Company, no matter how visually astounding the game experience might be but if it does not have the juice to keep the consumer engaged it will be trampled upon by similar applications.

So here are some strategies mobile app marketers can use in order to drive better engagement, get new consumers on board and keep the existing ones excited.

Objectives that Define Expectations:
Defining your engagement objective really starts with something that sounds really simple, but yet can be very tricky to actually get to. You have to have a clear idea of what’s your proposition to the users. What is it that makes your product or business stand out? What makes your app or the service you offer special?

Based on that, how actually do you want your users to engage with your app? Let’s look at some examples. We all are familiar with the service “Airbnb”. Their value proposition is to let customers experience foreign places in a unique way by staying with locals. Accordingly for Airbnb engagement is measured in nights booked. And that is exactly what they optimize for by introducing timely promotions and schemes that add value to the consumer by increasing engagement by their core value.

Make the Experience More Social:
We live in a world where an average person spends two to three hours checking in at platforms like Facebook, Twitter, and Instagram. It has proved that these apps and their functionality satisfy the need for people to be out there. That being said, your consumer’s actions rely on the endorsement felt by other people around them when they use a product. And social media does that trick like wildfire.

EyeEm is a community by photographers for photographers. Their engagement objective is to engage users to upload photos. They found that users uploading one photo on day zero increases day 7 retention by 2.5x. Even further users uploading eight photos over the first seven days can be retained over a much longer period of time. And that is exactly how they optimize by introducing an interface the users like to use and community building features that keeps people coming back for more.

Create More Video Content:
With the propagation of screens and also their convenience people have now started to learn and gain knowledge through video content. This visual content, when created perfectly, can do wonders for product placement and consumer awareness.

At YouTube it is all about watch hours and so are the optimizations of the user experience. With different video viewing features and experiences. YouTube really banks on the watching experience of the user that is why the action was taken on this platform is learned by the AI at YouTube and similar experiences are displayed which suites the viewing taste of the user.

Think Holistic:
It’s better to think of your app as an entity that has the ability to form emotional connections with your users and within the larger market there are different niches and personal preferences that tapped into can add significant reputation in the mind of the consumer.

Let’s take the example of a football application here known by the name OneFootball provides football fans around the world with live updates, scores, and curated football news. They look at different engagement drivers with the key one articles read per user.

They achieve this by testing the app on Firebase Remote Config, and that lets them change app components on the server-side of things. They run different variations of the same app and the variation that talks to their consumer the most is then launched for their users. This way the user gets the maximum personal experience while being engaged with the app.

Effective Releasing and Launching Strategy:
For app teams to make sure that they land the future release, they need to just follow a very simple process. First, ensure that the new build is technically stable. If we just scroll down the app review page on any app library it is pretty clear that 50% of one-star reviews on Google Play mention topics complaining about app stability and bugs.

Secondly leverage the features you have on the play console such as alpha and beta groups, go to soft launch and gradually do a full app rollout. Having an effective release strategy lets the controller of the app handle to optimize more effectively with simultaneous app releases.

Think about Onboarding Techniques:
User onboarding is a unique opportunity to learn about user preferences and show them what is great about your app. So when optimizing for that keep a couple of things in mind. The onboarding should be fast, seamless and immersive. Ideally the onboarding process should not feel like an onboarding process, ideally, it should feel like it is a contextual and a core part of the user experience.

A good example is a health and fitness developer Freeletics. This app gets users really fit through individualized work out plans. About onboarding, this company says that they don’t onboard users, they directly and progressively emerge them with the experience.

So, for new users, the immersive product experience really starts with the onboarding flow, where it’s all about the results that the users want to achieve using Freeletics. Based on the onboarding, users get a customized plan, which engages them as free athletes, to use the app several times a week to train and become fitter and healthier. There are various android app development companies and ios app company which has great development team. So you can hire any of them.