Most Important Digital Marketing Terms That Every Digital Marketers Must Aware Of It
- By Ritu Singh
- Digital Marketing
If you are not yet familiar with digital marketing or industry, you are definitely looking for ways to improve your marketing vocabulary. And this is the right place where the whole marketing glossary is described in a single place !! The main purpose of explaining these interesting and important terms is "what" and "why." For example: What is digital marketing? And why is it used? I hope all readers will enjoy reading while experiencing these digital marketing terms. Here are the key digital marketing terms that every digital marketer must know:
Most Used Digital Marketing Terms
Marketers place their ads on the advertising platform and pay a fee to the host of that platform each time they click on their ad in the digital marketing advertising model.
CPC refers to Cost Per Click and it is the actual price you should pay for each click in your PPC marketing campaigns.
CPA is an abbreviated form of Cost per Action/Acquisition and acquisition can sign up form, sale, download, etc. The advertiser pays for a specified acquisition in the digital marketing advertising model. Generally "Submit" button click is considered as action because the user clicking on the Submit button indicates the advertiser as a real lead.
Impressions in digital marketing are referred to as ad views. Load point ad on a webpage? As soon as the ad loads, the viewer views that ad and is called an impression. An impression equals a view. If someone views your ad once, we'll consider it an impression. And if the same person sees your ad multiple times, it counts as multiple impressions.
CPM (Cost Per Mille) is a paid advertising option where companies pay a price for every 1000 impressions on their ads. We have briefly described “Impression" above.
Call to action (CTA) in digital marketing is content that is intended to provide an immediate response to the viewer, reader, or listener. Usually, CTAs are a series of words that influence people to something. The action that people need to take can be anything: you can download an e-book, register for a webinar, get a coupon, attend an event, and more.
Click-through rate, or CTR, is a popular and most used term in digital marketing that measures the ratio of total impressions to clicks in search and display advertising, email marketing, and other online mediums. CTR can indicate the effectiveness of ad copy, metadata (titles & descriptions), and email subject lines. CTR is calculated as the percentage of people who clicked your ad from the total impressions. Obtaining a high CTR is essential to your PPC( Pay Per Cost) success, as it directly affects both quality score and how much advertisers pay every time someone clicks on your ad.
Return on investment (ROI) is an important part of digital marketing (and indeed, almost every part of marketing) - it tells you if you’re getting your money from your marketing campaigns. And if you haven’t already, it’s critical to get to the bottom line and understand why, so you can learn how to improve your campaigns. However, you must first understand how to effectively measure the return on digital advertising.
9. Lead Generation
Lead generation, the process of digital marketing that aims to stimulate and engage interest in a product or service to improve the sales process, allows companies to nurture goals while they are ready to make a purchase. Lead generation can be useful for any type or size of the business, both B2C and B2B spaces. In other words, we can say that Lead generation is the consumer interest or customer's inquiry in the service you are providing or products you are selling.
10. Landing Page
This is where a visitor “lands” after clicking on a link in an email or advertising on Facebook, Instagram, Twitter, Google, Bingen, YouTube, or other similar places on the Internet. Unlike websites that typically have many goals and encourage discovery, landing pages are designed with a single focus or purpose, called a call to action (CTA for short). For example, the landing page should be the "Contact us" page if your ad prompts the user about your location.
A person or group who is able or able to influence the behavior or opinions of others: An influencer is an individual whose influence on a purchasing decision is in some way significant or authoritative. Influencers are people who have at once built loyal, organic followers for their audience.
A conversion is when a viewer of your site accomplishes a certain goal. This means that any type of action a user must take after they reach a page on your site. This may involve subscribing to the e-Newsletter, completing the user form, and making an online purchase.
13. Conversion Rate
Conversion rate is the percentage of visitors to your site who accomplish the desired goal (conversion) out of the total number of visitors. A high conversion rate refers to successful marketing and web design: This means people want what you have to offer and can easily get it!