Rise of Voice Search in Digital Marketing

  • By Sachin Agrawal
  • 15-05-2023
  • Digital Marketing
voice search in digital marketing

Are you tired of typing out your searches on your smartphone or computer? Well, good news! The rise of voice search in digital marketing is changing the game. With just a few words, you can now easily find what you're looking for without even moving a finger for typing. Voice search technology has come a long way and it's only going to get better.

Are you struggling to rank higher in search engine results?

It's time to tap into the power of voice search. As more and more people turn to their virtual assistants for answers, optimizing your website for voice queries is essential.

In this blog post, we'll dive into how voice search is impacting digital marketing and why businesses should start optimizing their content for this trend. So sit back, relax, and explore the world of voice search through this blog.

What exactly voice search is?

Voice search is a form of input where users can speak their queries into a microphone instead of typing them into a search engine. This technology had used in many popular smart devices such as Amazon’s Echo and Apple’s Siri.

With the rise in popularity of these devices, it’s no surprise that voice search is becoming an increasingly important part of digital marketing. For businesses, this means optimizing their website and content for voice search.

How does voice search work?

When you use a digital assistant to perform a voice search, the assistant converts your spoken question into text and then sends it to a search engine like Google or Bing. The search engine then looks through its index of websites and returns what it considers to be the most relevant results.

Latest Stats About Voice Search

  • 93 percent of people are happy with their voice assistants.
  • 90 percent of people find voice search is more convenient than searching online.
  • 70 percent of internet users appreciate voice search because it is fast.
  • 52 percent of people use voice search while driving.
  • 27 percent of the world’s population uses voice search on their smartphones.
  • Google Assistant and Apple’s Siri are the two most popular digital assistants across the globe.
  • Playing music is the most common activity of smart assistants.
  • $10.7 billion market size makes the voices search important for every business.

How voice search is transforming digital marketing?

Voice search is one of the trending topics in digital marketing. Today, a majority people are using their voice search method to find information on the internet. This shift has big implications for businesses, who need to optimize their digital marketing strategies for voice search.

Here are some ways that voice search is changing digital marketing:

  1. People are using voice search to find local businesses.
  2. Voice search is completely transforming the way people search information on the web.
  3. Businesses need to optimize their website for voice search.
  4. Voice search is transforming the way people interact with smartphones.

What are the advantages of voice search for businesses?

There are many benefits of voice search for businesses. With voice search, businesses can target a larger audience with their message. It can help them reach potential customers who are not using traditional methods to search for products and services.

Voice search is also more efficient than traditional search methods, so businesses can save time and money on their marketing efforts. Additionally, voice search can help businesses to connect with their customers on a more personal level. When customers feel like they are talking to a real person, they are more likely to do business with that company.

Finally, voice search provides an opportunity for businesses to differentiate themselves from their competitors. With so many companies now using voice search, those that don't could be at a disadvantage.

How to optimize for voice search?

Voice search is quickly becoming one of the most powerful tools for digital marketers. With so much competition online, it’s important to have a strategy in place that allows you to take advantage of this technology and stay ahead of your competition.

By following the key strategies outlined in this article, you can ensure that your brand gets found when people use voice search and gain a competitive edge over your rivals.

Understand Consumer Behavior and Intent with Voice Search

As the use of voice search continues to grow, it's important for marketers to understand how consumers are using this technology and what their intent is when they conduct a search. By understanding these factors, you can adapt your marketing strategy to make sure your business is being found by consumers who are looking for what you offer.

One of the biggest advantages of voice search is that it allows users to conduct a search without having to type out their query. This can be a major time-saver, especially if the user is looking for something specific. For example, if someone wants to find a restaurant near them, they can simply say "voice search restaurants near me" and they'll get a list of options.

This convenience factor is one of the key reasons why voice search is becoming so popular. In fact, comScore recently reported that 50% of all searches will be conducted via voice by 2020. With this in mind, it's clear that businesses need to start optimizing their website and content for voice search.

Here are a few important things that you should consider for voice search optimization:

  • Use natural language: When people speak into a microphone, they use natural language rather than keywords. This means your content should be written in a way that sounds natural and conversational.
  • Focus on long-tail keywords: Long-tail keywords are more specific phrases that are less competitive and more likely to be used in conversation. For example, instead of using the keyword “pizza,” you could use the long-tail keyword “gluten-free vegan pizza delivery near me.”
  • Optimize your website for mobile: Since most voice searches are done on mobile devices, it’s important to make sure your website is optimized for mobile. This includes having a responsive design, fast loading speed, and easy navigation.

Strategic Tips to Optimize Website for Voice Search Optimization

Tip 1: Structure Your Content for Better Voice Search Results

If you're looking to improve your voice search ranking, there are a few key things to keep in mind when it comes to structuring your content. First and foremost, your content needs to be well-researched and relevant to what people are actually searching for. Secondly, it needs to be structured in a way that's easy for voice search engines to understand. And lastly, you need to make sure you're using natural language throughout your content - no keyword stuffing!

To make sure your content is well-researched and relevant, start by thinking about the questions people are likely to ask when they're using voice search. Then, structure your content around those questions - answer them directly, and make sure the information you're providing is up-to-date and accurate.

When it comes to making your content easy for voice search engines to understand, remember that these types of searches are typically much shorter than traditional text searches. So, keep your sentences and paragraphs short and concise, and use clear headings and subheadings to break up your content.

Finally, don't forget about using natural language throughout your content. This means using terms and phrases that people would actually use when speaking, rather than trying to stuff in keywords wherever possible. If you can do all of these things, you'll be well on your way to improving your voice search ranking!

Tip 2: Use Long-Tail Keywords

Long-tail keywords are more specific and targeted than general keywords. This makes them more likely to be used in a voice search. So, it’s imperative to use long tail keywords.

Tip 3: Optimize Your Website for Mobile Devices

More and more people are using voice search on their mobile devices while they’re on the go. So it’s important to make sure your website is optimized for mobile devices too.

Tip 4: Optimize for Local Searches

Make sure your business appears in local searches by claimed and verifying your Google My Business listing. This is especially important if you want to be found by people who are searching for businesses like yours in their vicinity.

Tip 5: Use Keywords Specific to Voice Search Queries

If you want to make sure your website is ranking for voice search queries, you need to be using the right keywords. Here are some tips for finding and using keywords specific to voice search:

  1. Use long-tail keywords: Voice searches are usually more conversational than text-based searches, so longer, natural-sounding keywords are more likely to be used in voice searches.
  2. Target local keywords: Include location-specific keywords in your content to make sure your website comes up in results for local voice searches.
  3. Use question keywords: Many voice searches are questions, so including question keywords in your content can help ensure that your website comes up as a result for these types of searches.
  4. Include “How to” and “Best” keyword phrases: People often use voice search to find quick answers to their questions, so including how-to guides or lists of the best products in your content can help you rank for these types of queries.

Tip 6: Use Structured Data Markup & Schema

If you want your website to rank higher in voice search results, it’s important to utilize structured data markup and schema. Structured data is a standardized format for organizing information on a website. It helps search engines understand the content on a page and index it appropriately. Schema is a specific type of structured data that can be used to provide additional information about a page to search engines.

When used together, structured data markup and schema can help your website rank higher in voice search results. Here are some key strategies for utilizing these tools:

  1. Use relevant, keyword-rich titles and descriptions.
  2. Optimize your website’s content for voice search.
  3. Use schema markup to provide additional information about your content.
  4. Make sure your website is mobile-friendly and have smooth navigation.
  5. Monitor your website’s performance and adjust accordingly.

By following these strategies, you can improve your website’s ranking in voice search results and reach more potential customers.

Tip 7: Leverage Local SEO Tactics to Rank Higher on Voice Searches

As the world goes mobile, so does the way we search for information. According to a recent study, over 60% of people now use voice search on their mobile devices at least once a day. This trend is only going to continue to grow, which means that businesses need to be prepared to optimize their website for voice search if they want to stay ahead of the competition.

There are a few things to keep in mind when optimizing your website for voice search. First, remember that people use voice search differently than they use traditional text-based search. Voice searchers tend to be more specific in their queries, so you'll need to make sure your website content is well-organized and easy to navigate. Second, since many voice searches are done on mobile devices, it's important to make sure your website is responsive and loads quickly on all device types. Finally, since people often use voice search when they're looking for local information, it's important to leverage local SEO tactics like listing your business on online directories and making sure your NAP (name, address, and phone number) info is up-to-date across all of your web properties.


Voice search technology has revolutionized the way we interact with digital platforms and continues to be an important part of digital marketing. As businesses continue to adopt voice search tools for their own needs, it will become increasingly important for marketers to understand how these tools can be leveraged effectively. By understanding the benefits of using voice search in your marketing strategy, you can stay ahead of the competition and make sure that your business is ready to reap the rewards from this new trend.

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Sachin Agrawal

Sachin Agrawal is an Enterprise Architect and heads up Business & Technology at Seven Magnets. He carries expertise and a flair for writing on Management Consulting, Software & Analytics and Digital Media. Apart from distilling his technical ideas into creating innovative solutions, he is a practitioner of Haidong Gumdo and at his leisure, taps the Cajon and strums his Guitar!

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