The Importance Of Mobile Apps In Your Brand's Digital Transformation

  • By Carl Fisher
  • 01-07-2021
  • Digital Marketing
digital marketing transformation

Almost 5 billion people use the internet frequently. What's more, compared to 20 years ago, internet usage increased by a whopping 1,266%.

These stats alone tell us that more of our daily activities take place digitally rather than physically. And as 55% of all web traffic is generated by mobiles, smartphones seem to be our device of choice.

And wherever consumers go, companies have to follow. This is where digital transformation comes in.

Digital transformation doesn't mean that a company changes one or two of its processes to meet consumer demands. It's about changing how a company operates entirely, including its business model, processes, culture, and technology, to meet customer expectations.

There are plenty of things to consider when going through a digital transformation. However, one of the most important elements is mobile apps.

Let's see why.

The Importance of Mobile Apps in Digital Transformation

1. Visibility
According to a survey conducted earlier this year, 46% of respondents claimed that they spend around four to six hours a day on their smartphones.

That said, building a mobile app will allow you to remain visible at all times. Consequently, users will likely interact with your business more via a mobile app than through websites.

2. Data
Apps allow you to keep track of important information like customer preference, behavioral patterns, purchase patterns, etc. Information you could use in making sales and product decisions that align with your customers' demands and interests.

3. User Engagement
Mobile apps are great for engaging with your target audience. That's because, once users install your application, you'll be able to interact with them 24/7.

You can do this by enabling push notifications. For example, you could notify users whenever one of your products goes on sale. Or, you could even send out personalized, inspirational, or encouraging messages that relate to your brand.
This way, you'll remind users that your app is installed on their phones, thus increasing the chances of using your app more.

4. Brand Building
Like building a website, apps allow you to showcase your brand in any way you want. But, because of the previous advantages we mentioned, mobile apps will have a larger impact on how consumers perceive your brand.

That said, creating an app design that reflects your brand is crucial. And with the help of Progressive Web Apps (PWAs), the design process isn't that different from a regular website.

PWAs are the middle road between conventional websites and mobile applications. In other words, a PWA brings the best of both worlds, as it combines the ease-of-use and convenience of the website with the features of mobile applications.

If you'd like to design a PWA that reflects your brand in the best way possible, consider working with a web design and development company.

5. Customer Loyalty
The more you engage with your target audience, the more users will trust you. Thus, earning you their loyalty.

Mobile apps are perfect for integrating a loyalty program. For example, you could give points to customers every time they make a purchase, and once they gather enough, you could give them a discount.

What's more, you can make this loyalty program exclusive to app users. That way, you'll get to draw more customers in.

6. Competitive Advantage
Most digital marketing companies suggest creating a mobile app because it can get you a competitive advantage.
Although app development is getting increasingly popular, plenty of businesses still don't get in on the action.
That said, building a mobile app for your business is your chance to get yourself in the spotlight and draw new customers in.

7. Productivity
Mobile apps aren't only created for improving customer experience and generating more sales, though. Applications can also benefit businesses on the organizational level.

For starters, enterprise mobility will increase productivity. That's because it opens the doors to many opportunities like remote work or flexible schedules.

That said, employees could work at any given time in any given place without needing to be at the office.

8. Communication
Given that your employees could access the app whenever they want, this will lead to improved communication. Workers will be notified with new updates on the spot, thus enabling them to make a more accurate decision.
What's more, enterprise mobility will also improve teamwork, as the app lets everyone know who exactly is doing what.

9. Workflow Optimization
Mobile software systems enable teams to keep track of their performance and see where there's room for improvement.

Not only that, but with the help of analytics software, you'll get to identify and solve bottlenecks or any problems that may slow down the workflow. That said, enterprise mobility can prevent costly errors, save time and decrease overhead costs.

How To Get Started
Now that we've discussed how mobile apps can benefit your company, there's still the question of how to get started.

If you're looking to build an app to improve customer experience, the process should be similar to creating a website.

That said, design the app with your target audience in mind. Think about why users should use your app and how it's going to help them. Also, you'll need to focus on ease of use and your CTAs.

However, if you aim to create a mobile app to make your organization work efficiently, the story is different.

For starters, adopt a mobile-first approach. Don't try to cram your existing software for mobile use. That will only give you headaches.
It's best to build everything from the ground up. Adding more features will always be easier than cutting them down.

Secondly, take a look at all of your operations and workflows to see what areas of your organization might benefit the most from enterprise mobility. There's no point in overhauling everything, as it's not cost-effective.

Final Words
All in all, the digital transformation process involves much more than just creating a mobile app development. But, as we've seen in this article, building an app serves as an excellent first step.

Share It

Author

Carl Fisher

"PPC and CRO specialist, but deep down - a passionate writer. Armed with a Bachelor's degree in English language and literature and extensive writing experience (songwriting, poetry, essays, and online content of all sorts), I continue to explore, soak in, think through, and translate the world as I see it, in my own words."

Recent Blogs

back to top