Why Magento is best for Ecommerce Website Development?

• By Simon Walker
• 16-07-2021
• E-commerce

Owning an online store that was once an expensive deal is now made easier and affordable by reliable eCommerce development platforms like Magento. The businessmen who were reluctant in setting up online stores are now investing their hard-earned money in ensuring the web presence of their enterprise. It is because of the growing use of mobile technology, easy internet connectivity, and the availability of eCommerce development software. Magento leads the eCommerce development arena. Let’s find out why it is the best.

Purpose-built platform
Magento was developed with a view of serving merchants around the globe to set up online stores. It stands alone with all the mandatory features even in the free edition, which are not present on other platforms. For example, if we compare it with WooCommerce, which is itself a plugin and has to rely on WordPress. WordPress is a blogging platform, which is volatile and exposed to numerous malicious web attacks. Magento is safe and secure in comparison.

Speed
Speed and performance are the ultimate goals to achieve in eCommerce development to provide a smooth user experience to target customers. Slow speed is the main culprit in declining store sales. It may bring the online store to closure if they have stocked up their inventory and ready to serve customers for a specific season if the website lags in loading. Magento is known to be optimized for better speed and performance.

Managing multiple websites
Magento is one of the unique eCommerce development platforms that offer merchants the to manage multiple websites from a single dashboard. It helps you set up multiple stores and manage their sales and orders in a centralized backend. Magento has remarkable for multiple website management as it simplifies doing various tasks. Such as adding catalogs and categories helps merchants easily scale their online business.

Massive community support
Being one of the pioneers in an eCommerce platform, Magento holds a massive community of supportive developers and coders around the globe. Merchants can find an abundance of resources either he or needs designs, developers, bloggers, or project managers for the site. Beginners can seek assistance from the community as every member is dedicated to helping others. The culture of helping each other turns the beginners soon into experts who again share what they have learned.

Free and open source
Magento has both free and premium versions for merchants to set up an eCommerce website. The open-source is free and provides sufficient support for small to medium-size enterprises. However, large enterprises or corporate entities can choose Magento Commerce as it's a premium edition and comes with official support. The open-source code allows merchants to modify the platform according to their business needs. They are free to use custom code or install third-party extensions and themes.

Easy multilingual store setup
Setting up a multilingual store involves various technical aspects in eCommerce development. You have to create multiple language versions of the same products, categories, and CMS pages. Care must be taken in the standard and translated version to avoid duplicate content issues, and that the page’s rank in search engines against relevant queries. Magento is one of the reliable platforms for setting up an online store with multiple language variants. It helps you reach out to a target audience of different ethnicity living in the same region.

Top brands use Magento
The availability of basic to advanced eCommerce functionality makes Magento one and Magento two of the top priorities for famous brands around the globe. It proves to be a reliable option for corporate entities to manage their extensive network of branches, franchises, shops, and affiliates. Among the top brands using this enticing platform, Nike, Mothercare, Kurt Geiger, Oliver Sweeney, Missguided, Liverpool FC, Land Rover, Ford, Paul Smith, and Rosetta Stone are worth mentioning here.

Simplified payment mechanism
Integrating payment options into an online store is often a difficult task for developers, but a hassle-free job in Magento. The simplified checkout system that is one-page checkout removes the hurdle of multiple-page loading. The customers fill in all the details like personal, billing, and shipping information and finish their orders. Save customers' time and reduces cart abandonment. Magneto already provides support for the commonly used payment methods such as bank transfer, credit cards, cash on delivery, Google Checkout, Amazon payment, PayPal, Authorize.net, etc.

SEO-friendly structure
The robots of a search engine would like to crawl every bit of your eCommerce website if the structure is meaningful and understandable. Magento has an impressive structure to erect an SEO-friendly online shop. The onsite-SEO you may need to configure for a usual website is already present in a Magento-powered website. For example, human-readable URL structure, positioning layers, sitemaps, etc. for additional SEO score, you can take help from an extension as well.

Final words
Magneto is popular for bringing a stable, secure, and trustworthy eCommerce web development platform for merchants across the globe. It is leading the global market as it is among the pioneering platforms that have formed a huge community of supportive coders, developers, designers, testers, bug fixers, and theme experts.