AB Web Developers

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4.5/5 (11 reviews)
+61892717791 websites@abweb.com.au Visit Website

About AB Web Developers

They have a very personalized way of working with their clients. Their applications & services help companies to know more, target better, work fast, follow up simple & seriously improve performance. They make custom apps to meet particular enterprise requirements.
They create apps that help companies improve productivity, efficiency, and mobility.

Services

Mobile App Development UI-UX Design Custom Software Development Social Media Marketing SEO Content Management System

Industries Served

Gaming & Gambling

AB Web Developers Reviews

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Monitoring and alerting setup that catches issues before our users notice them

Isla Mackenzie / CEO - Highland FinTech Ltd
Verified
Jun 09, 2024

Project summary: We had a clear product vision but lacked the engineering capacity internally to execute it within the window our market opportunity required.

The thing I appreciate most in retrospect is that they were honest when something was harder than expected. Twice during the project the team came to us proactively to say that a particular component needed more time to do properly and explained why cutting corners would create problems later. We gave them the time. Both decisions were correct. The resulting product is solid and we have had none of the post-launch instability that plagued our last two technology projects.

PROS

Domain knowledge that went beyond generic expertise into our specific industry, willingness to push back constructively, automated test coverage that gave us deployment confidence

CONS

We underestimated the internal resource commitment required on our side during discovery — the team warned us, we did not listen fully, and the first sprint was slower as a result

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeDevOps Services
IndustryGaming & Gambling
Project Cost$150,000 to $499,999
DurationJun 2025 – Aug 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Highland FinTech Ltd is a Gaming & Gambling business based in Edinburgh, UK. As CEO I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.
What specific problem or business challenge led you to hire this company?
The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the DevOps Services expertise to address it properly. We needed specialists.
What services did the company provide for your project?
The core engagement was DevOps Services but expanded to include technical consultancy during the discovery phase, which helped us refine the requirements significantly before development began. They also took responsibility for coordinating with our third-party data providers, which removed a significant coordination burden from our internal team.
Why did you choose this company over other providers you considered?
Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, DevOps Services scope, and Gaming & Gambling context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.
How clearly did the company understand your requirements and business goals?
The requirements understanding was solid from early on, aided by the fact that they had prior experience in the Gaming & Gambling sector and did not need us to explain domain context that a less experienced team would have required. That background knowledge shortened the discovery phase meaningfully and reduced the volume of clarification questions during sprints.
How was your overall experience with their communication and project management?
Professional and efficient. We used a shared project management tool that gave our stakeholders visibility without requiring them to attend every meeting. The project manager had a clear escalation path and used it appropriately. The only time I needed to intervene directly was when I chose to, not because something had been missed.
Did the company deliver the project on time and within your expected budget?
Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate precisely because several factors changed simultaneously, but the data we can attribute directly to the new DevOps Services platform shows a meaningful improvement in the metrics that matter to our Gaming & Gambling business. Our account managers report that the new capability is coming up positively in client conversations, which was one of the strategic objectives we started with.
What did you like most about working with this company?
The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.
Would you recommend this company to others, and would you work with them again?
Absolutely. I would recommend them with a specific note that the quality of the discovery process is where the value starts. Clients who invest properly in that phase will get the most out of the engagement. We made that investment and the returns are evident in the quality of what was delivered.

FAQs

Which industries does AB Web Developers serve?
AB Web Developers has experience working with businesses across multiple industries, including Logistics & Supply Chain, Financial Services, Gaming & Gambling, Retail & E-commerce, Agriculture and Advertising & Marketing.
Is AB Web Developers suitable for startups?
Yes. Many startups choose companies like AB Web Developers because they offer MVP development, product consulting, scalable architecture, and dedicated development teams that help launch products quickly while managing development costs. For context, it has served clients in Australia, and its average project cost is reported at $10000+.
What technologies does AB Web Developers specialize in?
Depending on the project requirements, AB Web Developers may work with technologies such as React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, iOS, Android, AWS, Azure, AI, and cloud platforms. For context, its listed capabilities span Content Management System, Custom Software Development, Mobile App Development, SEO and Social Media Marketing, and its typical hourly rate is around N/A.
How long does AB Web Developers take to complete a software project?
Project timelines vary depending on scope and complexity. A simple MVP may take a few weeks, while enterprise software or large-scale digital transformation projects can require several months of development, testing, and deployment. With a team of 2 - 9 professionals, AB Web Developers can scale resources based on project urgency.
Does AB Web Developers provide post-launch support and maintenance?
Many software development companies, including AB Web Developers, offer ongoing maintenance, bug fixes, performance optimization, security updates, feature enhancements, and technical support after project deployment. For context, its listed capabilities span Content Management System, Custom Software Development, Mobile App Development, SEO and Social Media Marketing, and it has experience across industries such as Logistics & Supply Chain, Financial Services, Gaming & Gambling, Retail & E-commerce, Agriculture and Advertising & Marketing.
How can I contact AB Web Developers for a project?
Businesses can contact AB Web Developers through its official website, email, or contact form to discuss project requirements, request a consultation, or receive a development estimate. For context, it has experience across industries such as Logistics & Supply Chain, Financial Services, Gaming & Gambling, Retail & E-commerce, Agriculture and Advertising & Marketing, and its average project cost is reported at $10000+.
Is AB Web Developers an offshore software development company?
AB Web Developers may operate as an offshore, onshore, or hybrid software development company depending on its location and the markets it serves. For context, its listed capabilities span Content Management System, Custom Software Development, Mobile App Development, SEO and Social Media Marketing, and it has served clients in Australia.
Does AB Web Developers offer dedicated developers?
Yes, many companies like AB Web Developers provide a dedicated developer hiring model, allowing businesses to scale their in-house team with experienced professionals who work exclusively on their project. For context, it has experience across industries such as Logistics & Supply Chain, Financial Services, Gaming & Gambling, Retail & E-commerce, Agriculture and Advertising & Marketing, and its listed capabilities span Content Management System, Custom Software Development, Mobile App Development, SEO and Social Media Marketing.
Can AB Web Developers modernize legacy software?
AB Web Developers may provide legacy software modernization services, including re-platforming, code refactoring, and migration to modern frameworks or cloud infrastructure to improve performance and maintainability. For context, it has served clients in Australia, and it reports a team size of 2 - 9 professionals.

Company Info

Founded 1998
Employees 2 - 9
Hourly Rate N/A
Avg. Project Cost $55,000+
Client Rating 4.5/5 (11 reviews)

Rating Breakdown

Quality
4.6
Schedule
4.5
Cost
4.7
Communication
4.6