Appella

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4.5/5 (11 reviews)
+441162122310 hello@appellaappdev.com Visit Website

About Appella

They know the importance of giving your traditional business model a digital surface. Using the newest progress in technology, it gives app development & project management services to assure that your company takes a head start in the race for digital domination! Their extremely creative team are continually on the post for the latest, most unique gadgets and they keep their gaze fixed firmly on the future.

Services

Web Development UI-UX Design Social Media Marketing SEO Android App Development iOS App Development

Industries Served

Insurance

Appella Reviews

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IT partner who feels genuinely embedded in our organisation

Maryam Al-Zahrani / Head of Innovation - Al-Salam Digital Solutions
Verified
Apr 13, 2022

Project summary: Underwriting decisions that should have taken minutes were taking days because of a legacy policy administration system that predated modern API architecture.

Project governance was one of the things that impressed me most. We had a dedicated project manager who ran tight fortnightly sprints with clear acceptance criteria, a shared backlog that gave us full visibility at all times, and a change request process that was fair and transparent. Nothing slipped through the cracks, no bill shock at the end, and the final delivery matched the original scope document almost perfectly. In my experience that kind of discipline is genuinely uncommon.

PROS

Architectural decisions that will serve us for years rather than just solving the immediate problem, knowledge transfer that left our team genuinely capable, no scope creep at all

CONS

The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeIT Managed Services
IndustryInsurance
Project Cost$500,000+
DurationAug 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Head of Innovation at Al-Salam Digital Solutions, I manage a cross-functional technology team serving our Insurance clients from Jeddah, Saudi Arabia. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.
What specific problem or business challenge led you to hire this company?
Growth into new markets had exposed serious limitations in our platform. What had worked for our original user base in Jeddah, Saudi Arabia was not going to scale internationally, and the IT Managed Services requirements for those new markets were meaningfully different. We needed a partner who had solved that kind of problem before.
What services did the company provide for your project?
The core engagement was IT Managed Services but expanded to include technical consultancy during the discovery phase, which helped us refine the requirements significantly before development began. They also took responsibility for coordinating with our third-party data providers, which removed a significant coordination burden from our internal team.
Why did you choose this company over other providers you considered?
Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, IT Managed Services scope, and Insurance context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.
How clearly did the company understand your requirements and business goals?
The requirements understanding was solid from early on, aided by the fact that they had prior experience in the Insurance sector and did not need us to explain domain context that a less experienced team would have required. That background knowledge shortened the discovery phase meaningfully and reduced the volume of clarification questions during sprints.
How was your overall experience with their communication and project management?
Communication was handled primarily asynchronously given the time zone difference between Jeddah, Saudi Arabia and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.
Did the company deliver the project on time and within your expected budget?
The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.
What tangible results or business impact have you seen since the project was completed?
Hard to isolate precisely because several factors changed simultaneously, but the data we can attribute directly to the new IT Managed Services platform shows a meaningful improvement in the metrics that matter to our Insurance business. Our account managers report that the new capability is coming up positively in client conversations, which was one of the strategic objectives we started with.
What did you like most about working with this company?
The intellectual honesty. They told us when something we wanted was a bad idea and explained why. They told us when a timeline was tight and gave us options. They did not tell us what we wanted to hear in order to win work or avoid a difficult conversation. In a long engagement that kind of relationship is far more valuable than an agency that just says yes.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active conversation about the next phase of work and I expect this to become a multi-year partnership. For any organisation in the Insurance space looking for a IT Managed Services partner who combines technical rigour with genuine commercial awareness, I would put this team at the top of the shortlist.

FAQs

What technologies does Appella specialize in?
Depending on the project requirements, Appella may work with technologies such as React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, iOS, Android, AWS, Azure, AI, and cloud platforms. For context, it has served clients in United-kingdom, and its listed capabilities span Android App Development, iOS App Development, SEO, Social Media Marketing and UI-UX Design.
Does Appella provide post-launch support and maintenance?
Many software development companies, including Appella, offer ongoing maintenance, bug fixes, performance optimization, security updates, feature enhancements, and technical support after project deployment. For context, it has experience across industries such as Education, Travel & Hospitality, Insurance, Gaming & Gambling, Mining & Metals and Manufacturing, and it has been operating since N/A.
Is Appella an offshore software development company?
Appella may operate as an offshore, onshore, or hybrid software development company depending on its location and the markets it serves. For context, its listed capabilities span Android App Development, iOS App Development, SEO, Social Media Marketing and UI-UX Design, and its average project cost is reported at $25000+.
What engagement models does Appella provide?
Appella may offer multiple engagement models such as fixed-price contracts, dedicated team hiring, and time-and-material billing, allowing businesses to choose the option that best fits their budget and project scope. For context, its listed capabilities span Android App Development, iOS App Development, SEO, Social Media Marketing and UI-UX Design, and it has been operating since N/A.
Does Appella sign an NDA before starting a project?
Most professional software development companies, including Appella, are willing to sign a Non-Disclosure Agreement (NDA) to protect client data and project confidentiality before development begins. For context, its listed capabilities span Android App Development, iOS App Development, SEO, Social Media Marketing and UI-UX Design, and it reports a team size of N/A professionals.
Which countries does Appella serve?
Appella may serve clients across multiple countries and regions, including United-kingdom, depending on market demand and business partnerships.
Does Appella develop SaaS products?
Yes, Appella may offer SaaS product development services, including multi-tenant architecture, subscription billing integration, and cloud-native deployment for scalable software-as-a-service solutions. For context, it has experience across industries such as Education, Travel & Hospitality, Insurance, Gaming & Gambling, Mining & Metals and Manufacturing, and its typical hourly rate is around N/A.
Can Appella modernize legacy software?
Appella may provide legacy software modernization services, including re-platforming, code refactoring, and migration to modern frameworks or cloud infrastructure to improve performance and maintainability. For context, it has experience across industries such as Education, Travel & Hospitality, Insurance, Gaming & Gambling, Mining & Metals and Manufacturing, and it has been operating since N/A.
How do I request a proposal from Appella?
You can request a proposal from Appella by submitting your project requirements through its website contact form, email, or by reaching out directly to discuss your business goals and receive a tailored development estimate. For context, it has experience across industries such as Education, Travel & Hospitality, Insurance, Gaming & Gambling, Mining & Metals and Manufacturing, and it has served clients in United-kingdom.

Company Info

Founded N/A
Employees N/A
Hourly Rate N/A
Avg. Project Cost $45,000+
Client Rating 4.5/5 (11 reviews)

Rating Breakdown

Quality
4.5
Schedule
4.5
Cost
4.5
Communication
4.6