About Reflx

They develop web and mobile apps and they have more than 13 years of experience with design, programming and technical project management for both large and small clients. They develop polished products from ideas, yours and ours - from online accounting software to iPad games. They follow strong opinions and work according to a unique methodology to produce the best results to decrease the budget for development and its timeline.

Services

Mobile App Development Web Development UI-UX Design Web Design

Industries Served

Sports & Fitness

Reflx Reviews

Write a Review

Proactive monitoring that resolved two incidents before our staff noticed anything

Natalie Tremblay / Director of Engineering - Boreal Digital Inc
Verified
May 29, 2023

Project summary: The project had both a hard delivery date tied to a board commitment and a scope that our previous agency had told us was not achievable. We needed someone to prove otherwise.

Twelve weeks from kickoff to live production deployment for a project of this complexity. I would not have believed that was achievable if I had not watched them do it. The velocity came from genuine engineering discipline — clear requirements, short feedback loops, automated testing, and a team that communicated internally without the overhead that slows most agencies down. The product has been live for four months with no critical bugs and one minor patch. We are already in scoping conversations for phase two.

PROS

Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate

CONS

Honestly nothing worth documenting — we went in with high expectations and they were met on every measure

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeIT Managed Services
IndustrySports & Fitness
Project Cost$150,000 to $499,999
DurationDec 2024 – Sep 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Boreal Digital Inc is a Sports & Fitness business based in Montreal, Canada. As Director of Engineering I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.
What specific problem or business challenge led you to hire this company?
Our Sports & Fitness regulatory environment had changed and the compliance timeline was non-negotiable. We needed to rebuild specific components of our system to meet the new requirements and our internal team was already fully committed to the core product roadmap. Bringing in a specialist IT Managed Services partner was the only realistic path.
What services did the company provide for your project?
The full IT Managed Services lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.
Why did you choose this company over other providers you considered?
Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, IT Managed Services scope, and Sports & Fitness context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.
How clearly did the company understand your requirements and business goals?
Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.
How was your overall experience with their communication and project management?
Communication was handled primarily asynchronously given the time zone difference between Montreal, Canada and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.
Did the company deliver the project on time and within your expected budget?
The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board assumed a payback period of eighteen months. Based on current trajectory we will hit that in under a year. The efficiency gains in our Sports & Fitness operations have been more significant than the model projected, partly because the quality of the data coming out of the new system is enabling decisions we could not make before.
What did you like most about working with this company?
The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.
Would you recommend this company to others, and would you work with them again?
Yes, without qualification. I have already made two direct referrals to peers in the Sports & Fitness sector who were facing similar IT Managed Services challenges. In both cases I gave the recommendation specifically because I was confident the experience would match what I described — which is a level of confidence I do not extend lightly.

FAQs

How much does it cost to hire Reflx?
The cost of hiring Reflx depends on factors such as project complexity, development hours, required technologies, team size, and engagement model. Based on available data, Reflx's typical hourly rate is around $100 - $149, with an average project cost of $100000+.
Is Reflx suitable for startups?
Yes. Many startups choose companies like Reflx because they offer MVP development, product consulting, scalable architecture, and dedicated development teams that help launch products quickly while managing development costs. For context, it has experience across industries such as Food & Beverage, Sports & Fitness, Events & Event Management, Pharmaceuticals & Biotechnology, Advertising & Marketing and Media & Entertainment, and it has served clients in Denmark.
How long does Reflx take to complete a software project?
Project timelines vary depending on scope and complexity. A simple MVP may take a few weeks, while enterprise software or large-scale digital transformation projects can require several months of development, testing, and deployment. With a team of 2 - 9 professionals, Reflx can scale resources based on project urgency.
Why should businesses choose Reflx?
Businesses may choose Reflx based on factors such as technical expertise, industry experience, client reviews, development methodology, communication practices, and the ability to deliver scalable software solutions that align with business objectives. Founded in 2013, the company has built a track record of delivering projects across various industries.
How do I choose the right software development company?
When selecting a software development company like Reflx, consider its portfolio, client reviews, industry expertise, technical capabilities, communication process, pricing model, project management approach, and post-launch support. For context, it has experience across industries such as Food & Beverage, Sports & Fitness, Events & Event Management, Pharmaceuticals & Biotechnology, Advertising & Marketing and Media & Entertainment, and it has served clients in Denmark.
Is Reflx an offshore software development company?
Reflx may operate as an offshore, onshore, or hybrid software development company depending on its location and the markets it serves. For context, it has experience across industries such as Food & Beverage, Sports & Fitness, Events & Event Management, Pharmaceuticals & Biotechnology, Advertising & Marketing and Media & Entertainment, and it reports a team size of 2 - 9 professionals.
Does Reflx offer dedicated developers?
Yes, many companies like Reflx provide a dedicated developer hiring model, allowing businesses to scale their in-house team with experienced professionals who work exclusively on their project. For context, its listed capabilities span Mobile App Development, UI-UX Design, Web Design and Web Development, and it reports a team size of 2 - 9 professionals.
What engagement models does Reflx provide?
Reflx may offer multiple engagement models such as fixed-price contracts, dedicated team hiring, and time-and-material billing, allowing businesses to choose the option that best fits their budget and project scope. For context, its listed capabilities span Mobile App Development, UI-UX Design, Web Design and Web Development, and it has been operating since 2013.
Can Reflx build AI-powered applications?
Many modern software development companies, including Reflx, offer AI and machine learning integration services such as chatbots, predictive analytics, computer vision, and intelligent automation. For context, it has experience across industries such as Food & Beverage, Sports & Fitness, Events & Event Management, Pharmaceuticals & Biotechnology, Advertising & Marketing and Media & Entertainment, and it reports a team size of 2 - 9 professionals.
What is Reflx's software development process?
Reflx typically follows a structured software development process that may include requirement analysis, UI/UX design, agile development sprints, quality assurance testing, deployment, and post-launch support. For context, it has experience across industries such as Food & Beverage, Sports & Fitness, Events & Event Management, Pharmaceuticals & Biotechnology, Advertising & Marketing and Media & Entertainment, and its typical hourly rate is around $100 - $149.

Company Info

Founded 2013
Employees 2 - 9
Hourly Rate $100 - $149
Avg. Project Cost $40,000+
Client Rating 4.6/5 (11 reviews)

Rating Breakdown

Quality
4.5
Schedule
4.5
Cost
4.5
Communication
4.6