Do you Understand App Store Optimization? – A Complete ASO Guide

• By Mehreen
• 19-04-2022
• Misc

Mobile app development has become a phenomenon for businesses to sustain and strive in the market.

However, the success of a mobile app comes down to several aspects like;
Development
Design and features
And marketing.

One such important app marketing technique is App Store Optimization.

And this article will help you get your head around everything that App Store Optimization (ASO) is all about.

So, let’s get started with the basics first, what ASO is.

What is App Store Optimization?

Mobile apps have become an essential part of businesses these days for reasons like marketing, service provision, customer acquisition, and more.

And, therefore a preferred approach to enhance an app’s performance in the market is App Store Optimization.

Often referred to as App Store marketing or mobile app SEO, App Store Optimization is a set of techniques that help improve;
App’s overall ranking
Conversion rate
And visibility to the users.

They are several ways to improve an app’s ASO to attract more customers, build app credibility, and earn more revenue.

This technique works by improving the app’s ranking in a given category.

The better your app ranks on the app store, the more traction and visibility it gets from the users. This increased visibility improves the overall traffic on the app page from potential users.

Subsequently, the chances of more downloads, business, and return on investments (ROIs) also grow higher.

What are the Benefits of App Store Optimization?
Now you know that app store optimization is a crucial and highly effective marketing strategy. It helps your app with greater visibility, market traction, and user acquisition.

However, there are many other benefits of opting for ASO – which are mentioned below;

1. People can’t download your app if it cannot be found easily on the app store. Subsequently, adequate ASO implementation helps in improving your app’s visibility on the app store.

2. Not only does ASO helps with your app getting visible; it helps to be found by the right audience to increase the number of downloads and ROIs.

3. With the adequate implementation of ASO, marketers can enhance the organic searches and downloads of their apps.

4. ASO is an optimal manner to cut down additional marketing costs while ensuring maximum conversion and downloads.

5. ASO also helps in improving conversion rate optimization and strengthening your monetization strategies.

6. Last but least, the correct implementation of App Store Optimization helps you reach a global audience with minimum yet targeted efforts.

Techniques to Implement App Store Optimization
Once you have learned the benefits and importance of app store optimization in the success of your mobile app, it’s time to talk about the techniques to implement ASO.

Given that ASO is highly credible to improve your app’s overall appearance to the users, here are some useful strategies.

1. Find the Right App Store Keywords
An optimal way to find an app on the app store is to search for relevant keywords.

For instance, if you are looking for a specific game (like a puzzle, arcade, kids, education), you would search for “puzzle games” or “education games” on the app store.

Similarly, if you are looking for a health tracker or fitness tracker app, your keywords in the search bar would clearly represent your preference.

These are the specific keywords that help you categorize your app and help users find your app.

So, before creating your app’s profile and writing your app’s description, make sure you find all these relevant and high-traffic keywords.

Note: An optimal keyword to improve your app’s ranking is always the one with high ranking and low difficulty.

2. Place These App Store Keywords Adequately
The next important strategy is to use these keywords adequately on your app’s page.

One of the optimal keyword optimization practices includes using the targeted keywords in the app’s title.

Research highlights that apps with keywords in their titles rank higher on the app store as compared to an app that does not have the keywords in its title.

Similarly, using the keywords in the app’s description is also useful and improves ranking.

Following are some useful tips and tricks to write concrete and credible app descriptions;

Use high-volume keywords to create the need and desire of your app.

Use bullet points to highlight the top features of your app

Make sure to keep your app descriptions short and targeted so that users don’t end up losing interest.

3. App Store Page Optimization
The next thing you can do to enhance your ASO is to work on your entire app page performance.

From targeting high-volume and relevant keywords to adding a persuasive tone and intricate app images to your page, everything counts.

Since an app page consists of different elements and portions, make sure to optimize them all.

For instance, your app’s description, as mentioned above, should be highly optimized and niche-directed.

Secondly, make sure you design your app icon in a unique and attractive way that also serves as a call-to-action button.

Moreover, your app page also includes a screenshot of your app.

Remember, the first three screenshots play a crucial role in grabbing maximum user attention and market traction. So, choose wisely.

In addition to this, video content also proves to be result-driven when it comes to getting user attention, so you may also use your app’s video.

Another important part of the app page is the reviews section. This is what plays the most important part in improving the app’s credibility and downloads massively.

So, make sure your app reviews are positive, from credible users, and give a positive outlook of your app.

Wrapping Up
All in all, when it comes to launching an app in the market, marketing plays a vital role in spreading the word.

However, it is always important to choose the relevant marketing strategies and techniques to yield maximum results.

One such useful strategy is app store optimization, which focuses on enhancing the app’s performance on the app store.

From enhancing the app’s visibility to strengthening its credibility, ASO includes everything.

So, if you are an appreneur about to launch your app in the target market, make sure to prioritize app store optimization as a primary app marketing strategy.