Current Trends And Future Prospects Of The Mobile App Market

  • By Gary B
  • 02-06-2020
  • Mobile Apps
future mobile app market

More and more small and large companies are choosing to use mobile applications (apps) to provide customers with access to their services.

The mobile application downloads last year were around 28 billion, still a record figure for the market, this industry is growing at a rapid pace and will not stop there.

So the development of mobile applications will be even more demanded. improving mobility is driving an undeniable change in the way companies manage day-to-day work processes, despite market growth, many organizations are likely to take a 'wait and see' approach when they decide to act and implement new technologies.

Instead, it is critical to consider relevant signals and trends when laying the foundation for strategic mobility.

By 2020, companies will need to focus on Mobility, User Experience, Image Recognition, High End Security and Privacy, and Hyper-Personalization to keep up with the pace of mobile app innovation and meet evolving customer demands.

it is essential to differentiate which advances are "in" and which advances have consequences without action. In this article, we explore some technology trends that are potential opportunities, challenges, and plausible scenarios for impacts in the new decade.

#Mobile Security of Utmost Priority
Malware threats, data leaks, phishing attacks, network spoofing, spyware are some common security threats that target mobile devices. As the technical advancements rise so do the data threats tend to surge in proportion.

People judge the robustness of the technology by the security it offers, especially in mobile apps, else they consider it non-serious despite its other promising features.

Any application that stores a user’s personal data becomes the potential target and gets vulnerable to cyber attacks.

Nevertheless, in the year 2020, developers will go beyond database masking and encryption and will leverage the power of blockchain technology, decentralizing security for mobile and e-devices.

The distributed ledger and smart contracts will enable digital transactions to be executed under a highly authenticated environment using complex algorithms where the transactions will be carried out only by those who own a valid private key.

Developers will refine the ways to secure the mobile transaction (including messaging, video calling, cryptocurrency, and more), promising mobile device security by amalgamating secure enclaves.

Mobile apps developed in the future will certainly guarantee the authenticity and privacy of the user’s data.

[Prefer Reading: “How to Monetize your Mobile App in 2020?”]

#5G Adaption


[Image Source]

The advent of 5G in 2020 and an increase in the data speed will have a sheer implication on the use of mobile phones and mobile applications and will amplify the frequency of app development for sure.

The mobile networks 5G will be an enhancer for substantial social change today already are carrying out the tests around the globe. Having mentioned this, it is still too early to experience the benefits of 5G.

There has been a world of speculation surrounding this technology and the main operators continue to promote connectivity and next-generation services.

When this technology is released for everyday consumption, consumers of mobile services will have access to speeds of up to 10 gigabits per second, notably speeds much higher than those offered now.

We can expect the proliferation of 5G networks in private settings before they are released to the general public. Many companies will abandon WiFi services in favor of this technology to take advantage of the benefits that this technology offers, which can create fast and immediate connectivity between devices on a network.

Furthermore, these 5G private networks can prioritize specific data transmissions over others.

#AR/VR Occupied Devices

Market Size Prediction of AR/AR Globally (2016 to 2020)

[Image Source]

Cognitive technologies, Augmented Reality and Virtual reality have transformed the mobile app market and will continue to revolutionize the development industry.

Two years back, over 380 million Apple devices were already made compatible with AR and VR and it is predicted that by the end of 2023, 2.5 million people will make use of these robust technologies.

Years back PokemonGo gave us a glimpse of how well these technologies can perform and integrate into the mobile ecosystem which proves that they are destined to have a significant role play in mobile app development.

AR/VR mobile applications will help deliver better efficiency and are predicted to improve security as well as productivity of mobile apps. Upfront examples of AR/VR powered apps such as Google Maps, Snapchat, Instagram are a few names to mention which continue to improve their mobile user experience with advancements in Augmented Reality and Virtual reality.

The Internet of Things(IoT) is the next big advancement to be seen in the mobile app industry where it will be offering enormous possibilities to enterprises to revolutionize mobile technology.

This is of no surprise that many popular and big businesses like Samsung, Bosch, and Xiaomi already hold a great market share in IoT, looking at its tremendous market growth of generating nearly $1.335 trillion US dollars in the year 2020 alone.

The realm of IoT is full of endless possibilities where we have already witnessed its practical implementations in the form of smart watches, thermostats, Amazon Echo, Google Home, smart lock systems to name a few.

In 2020, the technology will also make a contribution in the mobile application sphere with enhanced GPS features, multiple and multilevel connectivity options which will certainly raise the demand of mobile apps concurrently.

#Mobile UX will be a Primacy 

Number of apps available in leading app stores as of 1st quarter 2020

[Image Source]

Where in the first quarter of 2020, Google Play Store occupied the first place with the highest count of apps, nearly 2.56 million, it proves that the mobile app market is an ever expanding sphere which will continue to generate revenue and business in a number of different ways.

Mobile app security and user experience will be more emphasized from privacy and optimization perspective respectively.The overlord Google is already setting up guidelines for top app developers to well optimize the mobile applications in all forms, especially for the latest Android version for an elevated user experience.

The next big competitor in the race, Apple, has also made a decision of eliminating non-executable apps and even those which are outdated from the App Store to clear their agenda of encouraging enhanced UX in mobile applications.

[Prefer Reading: “What to choose: iOS or Android for your Business?”]

Application Development in 2020 & Beyond
Years ago, the mobile application was born, and since then it has become essential items of daily life. The trends for 2020 are clear and sharp: Users want to have hyper-personalized, real-time, and contextual content perfectly connected through each of their devices.

Additionally, users are looking for new and creative ways to create and share experiences with their cell phones. Mobile applications will be in high and growing demand in the coming year, and the best way for companies to deliver value to their customers is to focus on the right marketing tactics to deliver better value to the user.

Consumers increasingly expect the brand they know and love. The best user experiences start at the beginning of a new development project with exceptional user-centric application design.

Now more than ever, there are multiple companies that essentially do the same thing. Additionally, consumers are beginning to look for alternative options that offer greater value for less cost, maintaining high levels of app security.

When you put users first, you tell them that you care about their wants, needs. By gathering that knowledge before developing your application, you allow your thoughts to filter through every aspect of a project, from conception to post-launch marketing efforts.

In the end, you create a better product that really surprises your users. The trick now is to continue that discussion and transparency throughout the life of the app when updates and new features are rolled out. In short, if your application does not live up to the expectations of your customers and users, you are out.

So why not follow the new trends of Mobile App Development to mark a position in the race and supercede your competition?

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Gary B

Gary B is a serial entrepreneur with 14 years in technology and commercial software solutions. A true passion for building something great from nothing and willing to push to the limits to achieve big goals. Have a high degree of entrepreneurial spirit. His main differentiator is his focus on achieving excellence.

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