Evergreen SEO Techniques To Improve And Optimize Your Website!

• By Ken Smith
• 22-07-2021
• SEO

Today, every online business owner must know that Search Engine Optimization (SEO) is one single term that will drive you to the peak of success. It creates a direct route through which you can grow organic traffic for your website, increasing the chances of conversions. If you own a website, you need to keep track of the latest algorithms of the Search Engine. They keep on changing very fast, and you certainly don't want to miss any new developments you would like to include in designing your website for SEO optimization.

Let us begin by first understanding what Search Engine Optimization is? SEO essentially refers to all the processes involved to gain an improved position in the Google Search Engine Result Pages. An improved SEO ranking ensures better visibility for your website and increases the chances of better traffic flow from organic searches. Postulating well-balanced SEO strategies for ranking high and incorporating some effective SEO hacks will bring you much closer to achieving topmost positions in the Google Search Engine Result Pages. Let us now dive deep into these hacks.

1: Make Your Website Secure with SSL Certificates

It would help if you gave your website the most advanced security, secure your website with Secure Socket Layer (SSL) Certificate. Website security has a direct effect on the SEO ranking of the website. When a user visits an unsecured website, Google warns against the site being insecure, which immediately causes the visitor to leave. The bounce rate of the website increases. This is noticed by the search engine and registered as the site is not valuable for its visitors, so the website loses its rank on the Google search engine results page.

When an SSL Certificate is installed on the server, the website's protocol changes from HTTP to secured HTTPS. As a result, all the communication between the user's web browser and the webserver is encrypted, protecting sensitive user data against cyberattacks like Man-in-the-middle attacks. SSL Certificate provides authentication of the website in addition to preventing data breaches.

A visual symbol of trust, a padlock, is introduced before the URL of the website, which gives a clear signal to the visitors that they can visit the website without any fear of the security of their crucial information shared on the platform. This improves the chances of attracting more organic traffic to your website and thus increased conversions.

An SSL Certificate can be purchased from the many reputed SSL Certificate providers in the market or even as a part of the plan from a web hosting provider. SSL Certificates are available in various choices, catering to different security requirements and budgets, so you can choose one that satisfies your needs. Among these SSL Certificates that stand out for real value for money is the SAN SSL Certificate, also known as the Multi-domain SSL Certificate.

The Subject Alternative Name (SAN) Certificate gives you the ease of securing multiple domains with a single SSL Certificate. This certificate helps you facilitate the addition and modification of the Subject Alternative Name field and is just the right one to protect multiple names in between various domains and subdomains.

For example, with only one certificate, the following domains can be protected:

www.pqr.com
www.pqr.net
www.pqr2.com
www.pqr1.net

2: Pay Attention To Mobile Optimization Of Your Website

According to a study by Statistical, the mobile e-Commerce share stood at $1.4 trillion in 2017 and is reflected to reach a whopping amount of $3.5 trillion in 2021 So, with mobile phones taking away such a significant share of traffic that is received by your websites, its only imperative to focus on mobile optimization of your website, if you do it well it can push your revenue growth multiple times.

Without mobile optimization, user experience is compromised to such a level that the visitor leaves the website in no time, leading to a high dropout rate. This also means missed conversion opportunities. The slow loading pages of your website on the mobile will result in Google dropping your ranking in the Google Search Engine Result Pages. Moreover, Google has a policy of indexing any website's mobile version first. So, making your website mobile integrated should occupy one of the topmost positions among the list of SEO best practices.

3: Use High Quality and Targeted Content

When we talk about content, the first thing that should come to your mind is quality. Always think from your user's point of view, what can hold them longer to your website. Yes, your content should have some substance to it, some information that is useful and captivating for them. Well researched content speaks for itself, and don't think that you can take today's users lightly; only facts should be stated as any discrepancies will be heavily punished in the form of a drop in the dwell time.
Content should be well structured so that it becomes effortless to read and understand. Be careful with your grammar. After all, you cannot afford to lose on such basics; no one will appreciate it. Illustrations in the form of clear images or any supportive videos will always help you garner special attention. Last but not least, plagiarism should be avoided at any cost, be original and add value to your content. Keeping all these pointers in mind, the content of your website can play a significant role in driving traffic to your site, improve SEO rankings, and increasing conversions.

4 : Focus On Fast Loading Websites

With so much competition among the websites, the ones with lousy speed can face an increase in the bounce rate, with losing traffic flow to their competition businesses with higher website speed. Choosing a reputed hosting provider, using optimized images, minimizing the use of redirect links on the website, deleting long-forgotten plug-ins, making use of Content Delivery Networks that use servers based at different locations to load websites that are located closest to the user and can help to see a marked improvement in the website speed and improve your SEO ranking.

5: Use On-Page Optimization

Page optimization essentially refers to creating good URLs, optimized Titles, and Descriptions of a website as these elements play an essential part in SEO strategy. On the other hand, a lousy URL, titles, and descriptions can leave a negative impression on the user and affect him to become the deciding factor if the user clicks or doesn't click on the link, thus impacting the traffic flow to the website. Therefore URLs should be very distinct and structured. Furthermore, the product description on each webpage should again be distinctive, and the description should be accurate. In the same way, the title selected for each page should be individualistic, enticing, and should be able to outline the content of the page correctly.

6: Don't Use Thin Pages or Keyword Stuffing; use Long Tail Keywords.

Using main keywords many times without too much of an application refers to keyword stuffing; this will only negatively impact SEO rankings. Instead, it is a better SEO practice to use keywords or maybe close variations of the keywords, spread all over the page, maybe in titles, headings, descriptions, etc., in a very casual manner. Thin pages are the pages that hardly have any content in them. So, Google, with its SEO policy, does not give high rankings to website pages that have both keyword stuffing or have thin pages.
Long Tail keywords are nothing but key phrases that are longer than keywords that can increase conversions even though they can attract lesser traffic. Hence, grouping these Long Tail Keywords to form your subject can positively impact SEO rankings.

In conclusion, we can say that you can fairly improve SEO rankings for your website by paying attention to all the simple, yet effective hacks discussed above. Build a well-rounded SEO strategy for your website that covers effective solutions like making your website mobile-friendly, providing SSL Certificate security, using quality content, and many more, can guide you through achieving your SEO optimization goals and lead your business to ultimate growth.