A Complete Guide For Marketers To Use IGTV In An Engaging Way

• By Caterina Taylor
• 01-07-2021
• Social Media

Visual content is the most important strategy for businesses to improve their product growth. When you don’t show an online presence on social media networks, you will run out of your business. People on Instagram engage themselves on this platform for entertainment purposes, and 90% of them follow at least one brand to know updates. To help business people and brands, Instagram gives frequent updates by adding additional features useful for marketers.

Likewise, the essential feature giving great opportunities for brands is the IGTV (Instagram TV) feature. The uses of the IGTV feature include:

Improves your marketing strategy on Instagram
Build engagement with audiences
Joining with influencers

Since Instagram has more than one billion monthly active users, it is best to use Instagram for your business with several ways and ideas. One of the best ways is to use Instagram TV to show your brand among millions of people worldwide.

What Is IGTV?
Over 78% of people watch online videos, and Instagram finds its way to engage audiences by publishing videos. At first, Instagram introduced stories feature and Instagram feed to post videos but for a short period of only 15 to 30 seconds. Businesses can utilize it to the fullest. Then Instagram went one step up and introduced the IGTV feature.

IGTV feature is the extended video form, giving a chance for businesses to explore their thoughts to their audiences for more than 15 seconds. The maximum length of IGTV is 15 minutes for standard users, but Instagram extends the time to one hour for a verified user. The benefit of IGTV videos for businesses are:

You can give a clear explanation about your brand or product to the audiences
Make how-to-do videos for your product
Show behind-the-scenes of your company to build brand trust

How To Use IGTV For Marketers?
Videos are the most engaging and powerful tool for marketers to grow their business in day-to-day competitions. The interesting fact is that 72% of people buy new products by watching an online video. Upload a long video with clear and exciting content on your IGTV to get better results in your business.

The below points give you the idea to use IGTV to grow your business engagingly and make your brand popular among your audiences.

1. Targeting Audiences
Instagram provides many ways for brands and businesses to promote their products and services on IGTV. Before preparing content for IGTV, it is essential to know your target audiences to get the best performance for your publishing content.

The first method to gain audiences through IGTV is by linking your Instagram account with your Facebook account. While doing so, your Facebook fans or followers will get a chance to watch your IGTV videos.

Generate leads through your IGTV content by adding attractive captions on your video description along with relevant hashtags. The hashtags will give a chance to the audiences who have an interest in your industry to view your engaging content. The competitors' research will also give hands to find your target audiences and approach them directly with your exciting content.

2. Promote Videos Through Stories
Instagram stories are the ideal platform to engage your audience with short and creative content. Make an engaging video for 15 seconds from your IGTV video content and publish on stories like a teaser to boost views for Instagram stories. Provide a swipe-up option with an IGTV video link on your stories to view your engaging video. You can also upload your full IGTV video on stories by splitting it for 15 seconds and post it as a continuation in a slideshow format.

The best way to promote your IGTV video is through Instagram stories and increase your engagement rate that helps to grow your business with wider audiences. Instagram stories are a powerful platform to bring your video content to the view of your followers who are not familiar with your channel.

3. Tutorial Videos
The main target of most marketers is to create high engagement for their business. There are several ways to build brand trust among your audiences, but the best way to make a good relationship is with a tutorial video. Explain the usage of your products to your audiences, help them buy your product, and find a way to use your product in the correct way.

Tutorial videos help you give different information about your product and cover various topics related to your niche. Gain audience attention by providing helpful information and bring out the best features of your product to convert your video viewers into your potential customers. When people know about the benefits of using products in their personal life, they will automatically buy products. Also, create video series on teaching your product to keep your audiences engaging with your Instagram account.

4. Create Interaction Video
Nothing will be best to engage your audiences rather than bringing out an interaction session. Conduct a question and answers session through your IGTV video and build a good relationship with your followers. Your followers may have plenty of questions in their minds about your product or your business. The best way to clarify their doubts is by conducting Q&A sessions.

Ask your followers to leave their questions and doubts in the comments section and give a specific period. Once it finishes, you can answer all your follower’s questions by making a video and posting it on your IGTV channel. It increases the interaction between your followers and provides a way to build trust and connection between potential followers.

5. Show Behind-The-Scenes
The audience’s interest increases when you show your personal content, i.e., making your product and your business environment. When you create a professional and formal video to present your company, it may involve audiences but not to the fullest. Grow up to the next level by giving the customer’s expectations through your video. Show your hard work behind the success of your business or product to your audiences to know your efficiency.

Build transparency among your followers by giving a short video description showing the working procedure of your product formation. Introduce your employees to your audiences to create brand trust. Also, interview your employees about the quality of the product and the making. Take your audiences a visual tour of your company to build brand trust and improve sales conversion.

Final Thought
Though IGTV is the new feature on Instagram, it gives an excellent opportunity to increase brand awareness and engage audiences with your business. Publish high-quality content on your IGTV video to connect your target audiences and convert them as your potential customers. With the above guide, know the best ways to use the IGTV feature to improve your business growth. Find best mobile app developers for best app development service.