How Can Social Media Skyrocket Your Small Business
- By Liam Collins
- Social Media
Small business owners have a lot on their plates at the beginning of their quest. Their budgets are limited, and their audience is scarce. Also, they might not have enough time to advertise their business.
This is where social media come on stage. The likes of Facebook, Instagram, and LinkedIn can help you boost your business without any substantial assets.
In the next few paragraphs, you can find out more about using social networks to skyrocket your small business.
1) Raising brand awareness
Small business owners need to focus on several things simultaneously. The three most important elements for them are probably the quality of their products, their workers’ skills, and their marketing strategy.
The last feature will determine their visibility in the online environment. This is where social media come in handy. When your small business is present in social media, you have a chance to raise people’s awareness. As explained in the resourceful guide on the SproutSocial website, it’s vital to post authentic materials on your profiles. That way, more people will see your brand and become aware of your existence.
2) Announcing special deals and giveaways
Every small business has the same problem – winning over the first bulk of loyal customers. Once you create a devoted mass of regular buyers, it’s easier to plan your budget and your further investments.
Social networks are the fastest and most efficient channels to announce your special deals, giveaways, and other customer-generating actions.
For starters, you need to determine the date on which you’re going to launch your sales campaign.
After that, you can schedule your Facebook ads to start advertising your campaign on that very day. You can do the same thing on Instagram, as well.
Also, it’s wise to plan some content marketing actions for the same period. Posting those special guides, studies, and articles that will accompany that special action is a great way to offer your readers another additional value.
3) Driving leads to the website
Today, most websites come with share buttons for social media. That way, every single visitor or reader can automatically share a blog post or a landing page on social networks. For websites that already have a constant number of followers, this is tremendous marketing potential.
However, when you’re only at the business beginnings, social media can help you reach a wider audience the other way around.
When you publish a new article on your blog, you can immediately share it on Facebook, Instagram, or LinkedIn. Some of your followers and friends will spot that post and keep sharing it. The more times it’s shared, the more potential leads it will generate.
Likewise, the more such materials you share on your social media profiles, the more traffic you’ll drive to your website. And when these people come to your website, it’s extremely important not to let them down.
For instance, if you’re running an online store, your website has to be a well-organized and reliable place. As explained by the experts for web application development services in Houston, eCommerce business owners need to think about launching an app from day one.
So, SMB-owners should take the plunge to intensify their content marketing efforts, both on their websites and on social media. Depending on the field, it’s beneficial to offer a wider range of services from the very beginning.
4) Narrowing down your target audience
Publishing an article, a photo or a video to your SMB-website is one of the keys to successful online marketing.
However, this is only one half of the process that you should use for your business promotion.
When these materials are only on your website, they’re emitted into the online space in the broadest possible way. In other words, you have targeted as wide an audience as possible.
But when you decide to post these materials to social media, you automatically narrow down your audience. For starters, it’s only your friends and followers who will be able to see these materials.
Apart from that, social networks are based on various geolocation principles and other elements for targeting a narrow audience.
So, when you’re planning to launch a special campaign with Christmas discounts for loyal readers or buyers, sharing these deals on your social media profiles is a must.
5) Improving your networking
Becoming an active business user of social media isn’t beneficial only from the B2C point of view.
Nowadays, it’s important to connect with other similar enterprises, as well.
On the one hand, you’ll be able to ask them for advice or maybe even start collaborating with some of them.
On the other hand, you’ll have a chance to monitor their innovations and launches. While you should never steal anyone’s ideas, you might get inspiration for your next move if you have an insight into your competitors’ efforts.
Apart from that, using social media to connect with other businesses will ensure a higher public appeal for your company. In turn, you’ll keep getting more invitations for various events, conferences, and other events. All these things will help your business skyrocket both in the B2C and B2C environments.
Not having a social media profile is like not being alive. This is true for both ordinary people and business enterprises.
That’s why every new small business owner needs to keep using social networks for their business promotion.
They’re useful not only for raising awareness of your brand and driving more traffic to your website. Social networks can help you win over the first group of customers at the beginning of your business.
Finally, you can make important business pacts through connections on social media.