Top 4 SEO Web Design Tips That Will Improve Your Web Design
- By Chamsi Pirson
- Web Design
With the online market booming with a hooping number of almost 1.5 billion working websites, it is essential that your site has high quality of SEO. With such fierce competition, you need to be certain of your website is found by people, and it is coming up in the top search results of various search engines. If your website does not come up on the first page of a Google search, it will most likely get unnoticed, and that would affect your business negatively. This is why it is extremely important to build excellent SEO for your website. However, the search engines are evolving continuously, and so are the preferences of people. It is thus quite difficult to maintain a high search engine rank. You need to have a clear idea about your website SEO strategy, and for that, you need to follow specific tips from the leading web design in India experts.
Some of the tips are mentioned below, and they would help you to incorporate SEO in all the different aspects of your site.
Make a mobile-friendly site:
One of the most important things to consider while designing a website is to keep in mind is that you have to make it mobile-friendly. More and more people now browse the internet from their smartphones, and if your site is not mobile-friendly, then it would not be noticed by people who do their browsing by mobiles. The trend of browsing with mobiles is increasing, and thus if you do not design your website accordingly, the SEO rankings of the site will suffer. When someone is using your site from a mobile, he/she will immediately leave the site if it does not fit the phone screen or if it takes too long to load or if it becomes difficult to navigate through the site. In such a scenario, your website’s bouncing rate will increase, and that would affect your Google ranking. You can take the help of Google’s mobile-friendly test to determine the mobile optimization level of your site.
Make the snippets count:
Google is continually introducing new ways of displaying search engine results. One of the newest trends set forth by Google is known as ‘snippets.’ Snippets mean small paragraphs that are taken from the website and are displayed over the SERP above the main results. Snippets are very helpful as often these are shown as the answer to a question that the user is typing. This means the user has to use lesser clicks to get his desired result. You need to get your site on the first page of the Google search engine page to make sure that the snippets of your site appear on top of the search results. You should think about what type of question a user might ask that is related to your website. You should have a direct answer to the question and also make sure to put the keywords in the answer in the right places.
Use high-quality content:
Content is the life of any website. It is the content that feeds the search engines. To get a good SEO ranking, you need to make sure your website is rich in relevant content. You should use the keywords strategically so that when someone searches for those particular keywords, your site comes up. Websites that have very less or no content at all will find it very difficult to get into the first page of the search engine results. You should also make sure that you are following a good structure for your content by using headings, subheadings, paragraphs, and useful links. If you think that you will not be able to manage the content of your website all by yourself, then you can opt for hiring professionals. You should also make sure that the content of your website gets regularly updated with relevant and well research information.
Use creative metadata:
You should use different page titles, keywords, and descriptions for a particular content of a website. In many cases, the designer of a website uses a template for designing the site and forgets to update the metadata. This ends up in a situation where different pages have used the same original information. Make sure that every page of your website as a fresh set of metadata as it would help the search engines to get a better understanding of the structure of the website.
These are some of the SEO web design in India tips that would help you to get a better SEO ranking for your website. You need to be constantly aware of upcoming Google trends to remain in the game. You should ensure that you are continuously updating your website according to the changing SEO trends. You can opt for a website designing firm that has well experience in the field of SEO to help you get better rankings in Google search results.