About 77 Media
77 Media is a digital marketing boutique based in Jeddah, KSA. Their mission is to fill the gap of quality, locally produced digital media in the MENA market with a continuous supply of inspiring, state-of-the-art media. 77 Media not only caters to clients in the MENA region but to international clients as well. Their teams varied skill set gives us the ability to produce unique digital content, that is tightly integrated with different forms of digital media.
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77 Media Reviews
Write a ReviewHeadless CMS that finally allowed our designers and developers to work in parallel
Victoria Haines / Chief Product Officer - Solaris Media GroupFeb 12, 2026
Project summary: Evolving open banking obligations required us to rebuild our API layer from the ground up. The architecture needed to be compliant by default, not bolted on after the fact.
The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.
Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review
We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs
Questions & Answers
A technology investment that delivered returns ahead of the business case we approved
Lars Pfeiffer / VP of Technology - NordTech Logistik GmbHJan 31, 2026
Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.
Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.
Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk
Questions & Answers
Penetration test that found things our previous vendor had missed for two consecutive years
Omar Al-Farsi / Chief Technology Officer - Falcon Digital VenturesJan 29, 2026
Project summary: Our client portal had been built in 2017 and had not received meaningful investment since. Clients were contrasting it unfavourably with the portals of our competitors in pitches.
The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.
Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery
Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously
Questions & Answers
Blockchain expertise that came with clear explanations, not just technical jargon
Cameron Aldrich / Head of Digital Operations - Northstar Logistics CorpJan 19, 2026
Project summary: Our legacy LMS had been built for a classroom-first world. Hybrid delivery had exposed its limitations and student satisfaction scores had reflected that for two consecutive years.
The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.
Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable
Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons
Questions & Answers
A digital marketing partner who optimised for business outcomes, not vanity metrics
Yuki Hashimoto / Head of Product Development - East Asia Commerce KKJan 07, 2026
Project summary: Rapid growth had created a skills gap on the platform engineering side of our business. We needed an experienced partner to close that gap while our internal team scaled, without compromising quality or timeline.
What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it