Apps with love Reviews

About Apps with love

Apps with love are skilled in developing beautiful & user-friendly apps that analyze the daily lives of users. From the original idea through concept & design, all the way to the technical development and marketing of mobile apps. They set the communication of design, usability, and technology. They know that their partners and clients are part of the mobile apps with love team. This team encourages drives, demands, and supports.

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AI integration that automated work we thought would always need a human

Khalid Al-Mansoori / Chief Digital Officer - Emirates Digital Group

Verified
Jul 06, 2023

Project summary: Guest experience scores had plateaued and our data showed that friction in the pre-arrival and in-stay digital journey was the primary cause — we needed a purpose-built guest app.

I have worked with development agencies on four continents over the past fifteen years and this team sits comfortably in the top tier. What separated them was not just technical skill, which was genuinely impressive, but their instinct for asking the right business questions before reaching for a technical answer. The project ran to schedule, the architecture is clean and well-documented, and the handover was thorough. Six months after go-live we have not raised a single critical support ticket. That speaks for itself.

PROS

Consistent delivery against milestones, code quality that passed our internal review without major findings, post-launch support that felt like a partnership not a ticket queue

CONS

We underestimated the internal resource commitment required on our side during discovery — the team warned us, we did not listen fully, and the first sprint was slower as a result

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeAI & Machine Learning

IndustryTravel & Hospitality

Project CostLess than $10,000

DurationFeb 2025 – Jul 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.

As Chief Digital Officer at Emirates Digital Group, I manage a cross-functional technology team serving our Travel & Hospitality clients from Dubai, UAE. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.

What specific problem or business challenge led you to hire this company?

Our Travel & Hospitality regulatory environment had changed and the compliance timeline was non-negotiable. We needed to rebuild specific components of our system to meet the new requirements and our internal team was already fully committed to the core product roadmap. Bringing in a specialist AI & Machine Learning partner was the only realistic path.

What services did the company provide for your project?

Primarily AI & Machine Learning, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.

Why did you choose this company over other providers you considered?

Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, AI & Machine Learning scope, and Travel & Hospitality context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.

How clearly did the company understand your requirements and business goals?

Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.

How was your overall experience with their communication and project management?

The project management was the best I have experienced in a vendor relationship. We had fortnightly sprint reviews with structured agendas, a shared backlog that we could inspect at any point, a risk register that was actively maintained rather than created at kickoff and never opened again, and a project manager who treated our time as something worth protecting. Communication was proactive, not reactive.

Did the company deliver the project on time and within your expected budget?

Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.

What tangible results or business impact have you seen since the project was completed?

Hard to isolate precisely because several factors changed simultaneously, but the data we can attribute directly to the new AI & Machine Learning platform shows a meaningful improvement in the metrics that matter to our Travel & Hospitality business. Our account managers report that the new capability is coming up positively in client conversations, which was one of the strategic objectives we started with.

What did you like most about working with this company?

The quality of the written communication. This matters more than most clients articulate. Clear, concise, technically accurate updates that our non-technical stakeholders could read and understand. Proposals and change requests that made the decision obvious rather than obscuring it in jargon. That communication quality reduced our internal coordination overhead significantly.

Would you recommend this company to others, and would you work with them again?

Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes AI & Machine Learning engagement, this team is the answer.

A testing partner who treated quality as seriously as we do

Harry Drummond / IT Programme Director - Northgate Insurance Group

Verified
Jul 02, 2023

Project summary: The project had both a hard delivery date tied to a board commitment and a scope that our previous agency had told us was not achievable. We needed someone to prove otherwise.

I am a demanding client. I have a technical background, I review code, and I have high standards for documentation and testing. This team met all of those expectations without ever seeming defensive about scrutiny. Peer code reviews were welcomed, unit test coverage was genuine rather than performative, and the API documentation was thorough enough that our own developers integrated against it without a single clarification call. That level of craft is what I look for and rarely find.

PROS

Domain knowledge that went beyond generic expertise into our specific industry, willingness to push back constructively, automated test coverage that gave us deployment confidence

CONS

We underestimated the internal resource commitment required on our side during discovery — the team warned us, we did not listen fully, and the first sprint was slower as a result

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeQuality Assurance & Testing

IndustryGaming & Gambling

Project Cost$500,000+

DurationApr 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.

Northgate Insurance Group operates across the Gaming & Gambling sector with offices in Birmingham, UK. In my capacity as IT Programme Director I oversee both the strategic and operational technology agenda. We are a growth-stage business that needed a development partner capable of scaling with us rather than constraining us.

What specific problem or business challenge led you to hire this company?

Our existing Quality Assurance & Testing capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.

What services did the company provide for your project?

Primarily Quality Assurance & Testing, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.

Why did you choose this company over other providers you considered?

Honestly, the quality of the questions they asked during the briefing process set them apart. Most vendors listen to the brief and come back with a solution to exactly what you described. This team came back with a solution to what we actually needed, which turned out to be somewhat different. That kind of consultative instinct is what we were looking for.

How clearly did the company understand your requirements and business goals?

The requirements understanding was solid from early on, aided by the fact that they had prior experience in the Gaming & Gambling sector and did not need us to explain domain context that a less experienced team would have required. That background knowledge shortened the discovery phase meaningfully and reduced the volume of clarification questions during sprints.

How was your overall experience with their communication and project management?

Professional and efficient. We used a shared project management tool that gave our stakeholders visibility without requiring them to attend every meeting. The project manager had a clear escalation path and used it appropriately. The only time I needed to intervene directly was when I chose to, not because something had been missed.

Did the company deliver the project on time and within your expected budget?

On time and within the agreed budget. They had given us a range estimate at the start, which I had been sceptical of, and they landed within the lower half of that range. Their estimation accuracy came from having broken the work down in genuine detail during discovery rather than giving a rough number and hoping. It showed in every sprint.

What tangible results or business impact have you seen since the project was completed?

The ROI case we presented to our board assumed a payback period of eighteen months. Based on current trajectory we will hit that in under a year. The efficiency gains in our Gaming & Gambling operations have been more significant than the model projected, partly because the quality of the data coming out of the new system is enabling decisions we could not make before.

What did you like most about working with this company?

The continuity of the team. The engineers who scoped the work were the engineers who built it. That sounds like it should be standard practice but in my experience it often is not. The institutional knowledge that comes from that continuity pays dividends at every stage, particularly when you are dealing with a complex Gaming & Gambling domain where context takes time to build.

Would you recommend this company to others, and would you work with them again?

Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes Quality Assurance & Testing engagement, this team is the answer.

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