Top Tips to Develop an Effective Content Strategy for Your App

• By Lauren Wiseman
• 08-03-2021
• SEO

As an experienced app developer, you constantly have to educate your clients or the higher-ups in your company. There is no denying the benefits of mobile apps for businesses, but what business leaders often don’t understand is that apps need to be developed in a certain way to make a positive and long-lasting impact on the consumer.

You as the developer need to stay on top of the latest app development trends in the client’s industry and niche in order to deliver the best possible results and create true value for the end-user. However, one of the biggest challenges is bridging the gap between what the client wants and what the customers need.

You see, the client always has a lot to say about their business, products, and services. But that doesn’t mean that the app should have 5000 words of content in it. The content quantity problem is a pervasive one in the app development industry, so today we’ll give you the top tips on how you can create an effective content strategy for your app to please the client and the end-user.

It begins with thorough audience research
The first step in any content strategy is audience research. Different customers respond to different types of content differently, and whether you’re developing the content yourself or if you’re working with specialized content creators, you need to identify the people who will be using your app. Segmenting the audience will be crucial here, because that allows you to create user personas and put your content options into perspective.

It’s not just about the look of the content and how it’s placed, it’s also about the wording that appeals to a specific type of user. Make sure to use all the analytics data provided by the higher-ups to define the type of content that’s most likely to spark an emotional connection with the user. Once you know what the target demographics respond to best, you can move on to some tried and tested solutions.

Clean, concise, and to the point
It should go without saying that every word that appears in the app should serve a purpose, as there is no space here for extraneous content. Mobile devices are much smaller than computer screens, and so the more content you have the more your users will have to scroll to read it all. And we all know that excessive scrolling needlessly raises customer effort.

If you want to make your app marketable and reach your marketing goals in 2021, you need to scale your content carefully. The wording you use should be clear and concise, and you always want to get to the point immediately because again, you have very little space for grand expositions.

It’s also important to break up the content into easily digestible sections, using short sentences and no more than two sentences per paragraph.

Use future trends to your advantage
Content comes in many shapes and forms nowadays, and as an app developer you always need to monitor the trends to see what the next big thing in content creation is going to be. The last thing you want is for your app to look and feel outdated, because that will invariably lower user retention and satisfaction.

By analyzing the trends from this handy content marketing timeline, you can see that the future lies in AI-driven solutions like chatbots, visual content, and even long-form content to boost brand trust and authority. Following those trends, you can prioritize visual content in your app that is easy to consume quickly, but create a separate section for long-form educational content for those who want more information. You can also include chatbot technology that will deliver the right content to your users quickly and thus boost UX.

Capitalize on targeted and pertinent content
If we circle back to our first point, knowing your audience allows you to create content that is specific and pertinent to your target demographic. This means creating relevant content for app promotion and marketing, but also highly targeted content within the app itself.

Developing the right content around your app will allow your application to get the right exposure and drive more traffic to the app store to get more downloads. On the other hand, having highly relevant content in the app itself will ensure user retention and customer satisfaction.

You can also make your content more relevant by:
Providing fresh content regularly within the app.
Enabling push notifications for new content.
Leveraging user data and behavior to personalize content and the type of content you offer.
Use short and impactful headlines

Saving the most important tip for the end, you need to make sure that your headlines are impactful and memorable. To do this, you need headlines that are short and snappy, leading the user naturally towards the desired outcome.

Different pages in your app should address the different stages of the buyer’s journey that your customers might be at, and the headlines should correspond with those pages. For example, if you put a sales-oriented headline on a page of your app purely intended as a customer resource center, you risk alienating your users for good.

On the other hand, putting headlines intended to inspire people to read up about a certain topic or field of interest on your products page will just annoy them and lower user satisfaction. The same can be said for the length of your headlines and the wording, so make sure that your headlines are fully optimized for user intent.

App development is a complex process, and content creation is one of its most important elements. These tips will help you optimize and build an app content strategy that will make your application more user-friendly, marketable, and ultimately more successful than the rest of the online marketplace.