How to Make Money From Pay-Per-Click Advertising

• By Ryan Erwin
• 16-03-2022
• Digital Marketing

Many people are wondering about how they can make money using pay-per-click advertising. Pay per click, also referred to as PPC advertising, requires the users to make payments every time a user clicks on the advertising ads.

Anytime you hear about PPC marketing, it is all about advertising your products and services within Google ads, Yandex direct, and Microsoft advertising. Besides, there are pay-per-click options within the Facebook ads and other social networks used for advertising.

In addition, there are tons of ways that people can make money using pay-per-click advertising. This article discusses different ways in which people can make money using this distinctive model of advertising. Let’s break the ice!

Working as a Freelancer Running Pay-Per-Click Campaigns

Once you have acquired the PPC specialist knowledge, the best way of making money is to work as a freelancer. You can acquire your clients through different freelance platforms such as Upwork, Fiverr, and Freelancer, where there are dozens of clients.

However, the process of acquiring clients for newbies on these platforms is daunting. This is because most clients do not trust the pay-per-click campaigns from newbies who do not have any reviews on the forum.

Alternatively, you can opt to attract potential clients from your close surroundings. You can get the clients with whom you have been running SEO campaigns. You can advise them on the impact of PPC services.

Even though it is time-consuming to acquire potential clients using this strategy, it offers incredible revenue streams and excellent working opportunities. Besides, working as a freelancer gives you the freedom to choose a payment method that works for you.

Also, a freelancer can work from any part of the world. In addition, you have a chance to choose your price range and how much you can charge for the work given to you.

Advantages

• You have a choice to choose whom you want to work with
• You have the freedom to work from anywhere and flexible working hours.
• Serving as a freelancer offers you considerable experience in the industry.

Disadvantages

• Working with multiple clients simultaneously is daunting.
• The working contract can be easily terminated without any warning.
• Most companies do not like hiring freelancers.

Writing PPC Articles

There are lots of PPC websites that are constantly hiring content writers to generate pay-per-click articles. The content writers make money from the website owners depending on the clicks made by those who visit the site.

Besides, there are great opportunities for writers who guarantee quality work. If you are a passionate and talented content creator, pay–per–click has an excellent chance to advance your revenue streams in the long run.

While writing PPC articles, you need to consider using an advertising language to persuade readers to read through the content and click on the given links, use visual content to explain your product/services in your article using tools like Dot Plot Maker. This will help website owners to generate considerable income that will also be beneficial on your side.

In the beginning, you may earn peanuts, but as you become a veteran writer, the quality of your work advances as well as the pay. Having published samples and a portfolio can greatly help you secure better deals as you grow in the industry.

Advantages

• The work is simple since it requires creativity.
• Through writing, you can easily become a professional in the PPC niche.
• You can freely choose whom you want to work with

Disadvantages

• Beginners earn peanuts
• Scaling your income is daunting

Make Money by Creating a Course and Becoming a PPC Expert

Once you have equipped yourself with extensive knowledge in the PPC niche, you can become an expert and begin making money by creating pay-per-click courses. You can acquire the knowledge by attending Google ads and other digital marketing courses on the web.

You need to ensure that the courses you create are beneficial to everyone who signs up. However, you don't need to expect to earn a lot of money immediately after you have created your course. You need to remain persistent and work hard for it.

The only thing to focus on is creating a credible reputation and a brand that impacts PPC training and mentorship. Earning an impeccable reputation in the industry will help you increase your earnings in the long run.

Advantages

• The more students you attract, the more your income increases
• You can add new areas of specialization and attract more students.

Disadvantages

• Creating and promoting PPC courses is expensive
• Earning a reputation in the industry takes a lot of time.

Investing in Google AdSense and Other PPC Advertising Channels

Using advertising networks as among the simplest methods, you can make money with pay-per-click in 2022. Immediately your PPC website begins making some considerable traffic; you can pocket a substantial income without doing a lot of work.

To display PPC–related ads on your website, you only need to showcase the code provided by the given advertising platform. However, not every advertising network program is similar to one another.

Google AdSense is the best choice when it comes to advertising ads, although the approval process is not a walk in the park. Initially, individuals earned about $30 for every one thousand visitors. Currently, you can make 15-30 cents on every click made.

However, if the advertisers' firm operates on niches such as web hosting, you can earn an average of $3-$5 on every click.

Advantages

• You don't have to be a PPC expert to make money.
• You don’t need to have any technical skills to begin earning
• If your site generates comprehensive traffic, it also increases your income

Disadvantages

• Every platform offers its price range per click
• Websites with lower traffic do not earn anything
• Numerous ads on your site drive away potential visitors

Bottom Line

Even though there are many ways in which you can use to make money with pay-per-click, you need to remain persistent and work hard to make money. The PPC advertising field can become lucrative and give you a constant stream of revenue in the long run only if you do everything in the right way!