About 11 Online

At 11 Online their aim is to help you make money online. Their approach is data-driven to provide results based on your business objectives and works to ensure that your website will give you the best return on your investment. They help businesses connect with their audience by employing digital tools and web technologies. Whether it’s custom software solutions, content curation, digital marketing, web design, SEO – we’ll be here to help you make your mark.

Services

Mobile App Development Web Development UI-UX Design Custom Software Development Web Design Branding E-commerce Development

Industries Served

Travel & Hospitality

11 Online Reviews

Write a Review

Sales pipeline visibility we had wanted for years, delivered in twelve weeks

Brandon Hayes / VP of Engineering - Apex Digital Partners
Verified
Sep 27, 2022

Project summary: Guest experience scores had plateaued and our data showed that friction in the pre-arrival and in-stay digital journey was the primary cause — we needed a purpose-built guest app.

We ran a structured RFP with seven vendors. Three made it to the technical evaluation stage. This team won on the strength of their technical proposal, their domain knowledge, and frankly on the quality of the questions they asked us during the process. A vendor who asks good questions in the sales phase tends to ask good questions during delivery too. That hypothesis proved correct. The project is now live, performing above the KPIs we agreed, and our stakeholders are genuinely impressed.

PROS

Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate

CONS

We underestimated the internal resource commitment required on our side during discovery — the team warned us, we did not listen fully, and the first sprint was slower as a result

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeCRM Development
IndustryTravel & Hospitality
Project Cost$50,000 to $149,999
DurationOct 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Apex Digital Partners is a Travel & Hospitality business based in San Francisco, USA. As VP of Engineering I am responsible for all technology investment decisions, vendor selection, and ensuring our digital capabilities match our growth ambitions. We operate in a competitive market where the quality of our software directly affects our ability to win and retain clients.
What specific problem or business challenge led you to hire this company?
Our existing CRM Development capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.
What services did the company provide for your project?
Primarily CRM Development, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.
Why did you choose this company over other providers you considered?
We evaluated four vendors in total. Two were eliminated after the technical assessment stage because their proposed architectures showed a surface-level understanding of what we needed. This team's proposal demonstrated genuine depth in CRM Development and specific knowledge of the Travel & Hospitality sector that the others could not match. The reference calls confirmed a consistent pattern of delivery.
How clearly did the company understand your requirements and business goals?
Thorough and precise. They translated our business language into technical requirements without losing the intent, which is a skill that sounds straightforward but frequently goes wrong. Every user story they wrote was reviewed against the original business objective before it entered the sprint and the acceptance criteria were specific enough to remove subjectivity from QA.
How was your overall experience with their communication and project management?
Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.
Did the company deliver the project on time and within your expected budget?
Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.
What tangible results or business impact have you seen since the project was completed?
We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.
What did you like most about working with this company?
The post-launch behaviour. Some agencies disappear the moment the final invoice is paid. This team maintained the same level of responsiveness during the hypercare period as during development, handed over thorough documentation without being asked twice, and checked in proactively a month after go-live to review performance metrics with us. That last part was entirely unprompted.
Would you recommend this company to others, and would you work with them again?
Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes CRM Development engagement, this team is the answer.

FAQs

Is 11 Online suitable for startups?
Yes. Many startups choose companies like 11 Online because they offer MVP development, product consulting, scalable architecture, and dedicated development teams that help launch products quickly while managing development costs. For context, it has experience across industries such as Travel & Hospitality, Government & Public Sector, Media & Entertainment, Retail & E-commerce, Manufacturing and Agriculture, and its typical hourly rate is around $100 - $149.
What technologies does 11 Online specialize in?
Depending on the project requirements, 11 Online may work with technologies such as React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, iOS, Android, AWS, Azure, AI, and cloud platforms. For context, it has served clients in USA, and its average project cost is reported at $2500000+.
How long does 11 Online take to complete a software project?
Project timelines vary depending on scope and complexity. A simple MVP may take a few weeks, while enterprise software or large-scale digital transformation projects can require several months of development, testing, and deployment. With a team of 2 - 9 professionals, 11 Online can scale resources based on project urgency.
Does 11 Online provide post-launch support and maintenance?
Many software development companies, including 11 Online, offer ongoing maintenance, bug fixes, performance optimization, security updates, feature enhancements, and technical support after project deployment. For context, it has experience across industries such as Travel & Hospitality, Government & Public Sector, Media & Entertainment, Retail & E-commerce, Manufacturing and Agriculture, and it has been operating since 2014.
What engagement models does 11 Online provide?
11 Online may offer multiple engagement models such as fixed-price contracts, dedicated team hiring, and time-and-material billing, allowing businesses to choose the option that best fits their budget and project scope. For context, it has experience across industries such as Travel & Hospitality, Government & Public Sector, Media & Entertainment, Retail & E-commerce, Manufacturing and Agriculture, and its average project cost is reported at $2500000+.
Can 11 Online build AI-powered applications?
Many modern software development companies, including 11 Online, offer AI and machine learning integration services such as chatbots, predictive analytics, computer vision, and intelligent automation. For context, it has experience across industries such as Travel & Hospitality, Government & Public Sector, Media & Entertainment, Retail & E-commerce, Manufacturing and Agriculture, and it has been operating since 2014.
Which countries does 11 Online serve?
11 Online may serve clients across multiple countries and regions, including USA, depending on market demand and business partnerships.
Can 11 Online modernize legacy software?
11 Online may provide legacy software modernization services, including re-platforming, code refactoring, and migration to modern frameworks or cloud infrastructure to improve performance and maintainability. For context, it has experience across industries such as Travel & Hospitality, Government & Public Sector, Media & Entertainment, Retail & E-commerce, Manufacturing and Agriculture, and its listed capabilities span Branding, Custom Software Development, E-commerce Development, Mobile App Development and UI-UX Design.
What is 11 Online's software development process?
11 Online typically follows a structured software development process that may include requirement analysis, UI/UX design, agile development sprints, quality assurance testing, deployment, and post-launch support. For context, it has experience across industries such as Travel & Hospitality, Government & Public Sector, Media & Entertainment, Retail & E-commerce, Manufacturing and Agriculture, and its average project cost is reported at $2500000+.

Company Info

Founded 2014
Employees 2 - 9
Hourly Rate $100 - $149
Avg. Project Cost $55,000+
Client Rating 4.4/5 (11 reviews)

Rating Breakdown

Quality
4.3
Schedule
4.3
Cost
4.4
Communication
4.4