111 Minutes Reviews

About 111 Minutes

They provide growth-oriented services that match demands of idea stage startups and help to evolve the well-running business. They are enthusiastic about building products that people use and fall in love with. One of their purposes is to develop a strong interrelation between technological capabilities and design solutions. They give growth-oriented services that match demands of idea stage startups and help to evolve the well-running business.

Services

Mobile App Development Web Development UI-UX Design Web Design Content Management System

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Complete website rebuild that tripled our conversion rate within 60 days

Hannah Richter / Chief Innovation Officer - Rhein Digital AG

Verified
Jan 19, 2026

Project summary: Attribution had become nearly impossible with our fragmented martech stack and we needed a clean data layer that could connect spend to outcomes across every channel.

The engagement started with a discovery workshop that immediately signalled this team was different. They pushed back on two of our assumptions in the first session with evidence and a better alternative. That kind of intellectual honesty is rare and it set the tone for the whole project. Deliverables were consistently ahead of schedule, code reviews were taken seriously, and the final product is something we are proud to show enterprise clients during due diligence calls.

PROS

Engineering quality that our internal team can maintain without calling the vendor, thorough documentation, proactive risk identification throughout the project

CONS

The volume of quality documentation they produced was genuinely impressive but also meant our team needed dedicated time to review it properly — a minor process point, not a complaint

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeWeb Development

IndustryAdvertising & Marketing

Project Cost$150,000 to $499,999

DurationSep 2025 – Mar 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

I lead technology at Rhein Digital AG, a mid-sized organisation in the Advertising & Marketing sector headquartered in Frankfurt, Germany. My remit as Chief Innovation Officer covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.

What specific problem or business challenge led you to hire this company?

Our existing Web Development capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.

What services did the company provide for your project?

End-to-end Web Development delivery with a particular emphasis on the integration layer that connected the new build to our existing Advertising & Marketing infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.

Why did you choose this company over other providers you considered?

A direct referral from a peer who had used them for a comparable Web Development engagement in the Advertising & Marketing space. That peer's experience had been excellent and their project profile was similar enough to ours that the recommendation carried real weight. Everything we found during our own evaluation reinforced that this was the right decision.

How clearly did the company understand your requirements and business goals?

The requirements understanding was solid from early on, aided by the fact that they had prior experience in the Advertising & Marketing sector and did not need us to explain domain context that a less experienced team would have required. That background knowledge shortened the discovery phase meaningfully and reduced the volume of clarification questions during sprints.

How was your overall experience with their communication and project management?

Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.

Did the company deliver the project on time and within your expected budget?

The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.

What tangible results or business impact have you seen since the project was completed?

Quantitatively: user engagement metrics are up significantly since launch, our support ticket volume has dropped, and we have received unsolicited positive feedback from clients who noticed the improvement. Qualitatively: our internal team is proud of the product we now have, which affects morale and retention in ways that do not show up on a dashboard but matter enormously.

What did you like most about working with this company?

Their ability to hold the business objective in mind alongside the technical task. I have worked with technically excellent agencies who lost the thread of what we were actually trying to achieve. This team never did. Every architectural decision, every trade-off conversation, every prioritisation discussion was anchored to the outcome we had agreed at the start.

Would you recommend this company to others, and would you work with them again?

I recommend them to anyone who asks and occasionally to people who do not. The combination of Web Development expertise, Advertising & Marketing domain knowledge, and delivery discipline is genuinely difficult to find. We found it here and we intend to keep it.

Paid media management that outperformed our previous agency on every metric

Maryam Al-Zahrani / Head of Innovation - Al-Salam Digital Solutions

Verified
Dec 05, 2022

Project summary: Last-mile delivery performance had become a brand issue and we needed a real-time tracking and exception management platform that both our team and our clients could use.

Our industry has specific compliance requirements that many generalist agencies struggle with. This team came with working knowledge of the relevant frameworks, asked pointed questions about our obligations, and built controls into the architecture rather than bolting them on at the end. Our compliance team reviewed the delivered system and had only minor observations, which is genuinely unusual for a first-pass review. That domain awareness saved us significant remediation cost.

PROS

Domain knowledge that went beyond generic expertise into our specific industry, willingness to push back constructively, automated test coverage that gave us deployment confidence

CONS

The volume of quality documentation they produced was genuinely impressive but also meant our team needed dedicated time to review it properly — a minor process point, not a complaint

5.0

Overall

5.0

Quality

5.0

Schedule

5.0

Cost

5.0

Communication

Project TypeDigital Marketing

IndustryLogistics & Supply Chain

Project Cost$10,000 to $49,999

DurationOct 2025 – Mar 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.

As Head of Innovation at Al-Salam Digital Solutions, I manage a cross-functional technology team serving our Logistics & Supply Chain clients from Jeddah, Saudi Arabia. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.

What specific problem or business challenge led you to hire this company?

Our Logistics & Supply Chain regulatory environment had changed and the compliance timeline was non-negotiable. We needed to rebuild specific components of our system to meet the new requirements and our internal team was already fully committed to the core product roadmap. Bringing in a specialist Digital Marketing partner was the only realistic path.

What services did the company provide for your project?

Primarily Digital Marketing, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.

Why did you choose this company over other providers you considered?

Honestly, the quality of the questions they asked during the briefing process set them apart. Most vendors listen to the brief and come back with a solution to exactly what you described. This team came back with a solution to what we actually needed, which turned out to be somewhat different. That kind of consultative instinct is what we were looking for.

How clearly did the company understand your requirements and business goals?

Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.

How was your overall experience with their communication and project management?

Professional and efficient. We used a shared project management tool that gave our stakeholders visibility without requiring them to attend every meeting. The project manager had a clear escalation path and used it appropriately. The only time I needed to intervene directly was when I chose to, not because something had been missed.

Did the company deliver the project on time and within your expected budget?

The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.

What tangible results or business impact have you seen since the project was completed?

Hard to isolate precisely because several factors changed simultaneously, but the data we can attribute directly to the new Digital Marketing platform shows a meaningful improvement in the metrics that matter to our Logistics & Supply Chain business. Our account managers report that the new capability is coming up positively in client conversations, which was one of the strategic objectives we started with.

What did you like most about working with this company?

The quality of the written communication. This matters more than most clients articulate. Clear, concise, technically accurate updates that our non-technical stakeholders could read and understand. Proposals and change requests that made the decision obvious rather than obscuring it in jargon. That communication quality reduced our internal coordination overhead significantly.

Would you recommend this company to others, and would you work with them again?

Yes, without qualification. I have already made two direct referrals to peers in the Logistics & Supply Chain sector who were facing similar Digital Marketing challenges. In both cases I gave the recommendation specifically because I was confident the experience would match what I described — which is a level of confidence I do not extend lightly.

111 Minutes

About 111 Minutes

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