About 3Advance
Their mission is to allow entrepreneurial leaders, and with their passion for technology, take their vision to life. They make it work for their team. By considering family & personal choice of location and work plan, they allow every team member to make the environment that most suits them and allows them to grow. They believe that they prosper when their clients prosper.
Services
3Advance Reviews
Write a ReviewPenetration test that found things our previous vendor had missed for two consecutive years
Omar Al-Farsi / Chief Technology Officer - Falcon Digital VenturesMay 24, 2026
Project summary: A previous engagement had delivered something that worked in staging and struggled in production. We approached this project with greater rigour in vendor selection as a result.
The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously
Questions & Answers
Virtual environment that our remote team now uses as their primary collaboration space
Erik Lindqvist / Chief Technology Officer - Nordic Cloud ABMay 21, 2026
Project summary: Our agents were spending more time managing data across disconnected systems than managing relationships. We needed a unified platform to give them that time back.
What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.
Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery
Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it
Questions & Answers
Commerce platform that handled peak-day traffic at twelve times normal load without incident
Nisha Pillai / Director of Engineering - GrowthBridge VenturesMay 12, 2026
Project summary: Our audience data was fragmented across eight tools with no single identity layer. Personalisation had become impossible without first solving the data foundation.
Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project
Questions & Answers
Managed IT that made our internal teams forget infrastructure was something they once worried about
Aoife Brennan / VP of Product Engineering - Emerald Digital LtdMay 04, 2026
Project summary: Our actuarial models had outgrown the reporting infrastructure feeding them. Data latency was introducing risk into pricing decisions that the business had decided it could no longer accept.
Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.
Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery
Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project
Questions & Answers
Online store that our fulfilment and finance teams are as happy with as our customers are
Rupert Ashford / Director of eCommerce - Hargrove Retail PLCMay 04, 2026
Project summary: Warehouse management inefficiencies were adding cost and introducing errors at a rate that was becoming visible to clients. A modernised WMS was the agreed solution internally — we needed a partner to build it.
Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.
Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism
Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project
Questions & Answers
A partnership that began with a single project and earned a place on our preferred vendor list
Declan Hartley / Chief Digital Officer - Southern Cross TechnologyApr 22, 2026
Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.
Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.
Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
IoT architecture that scaled from pilot to full fleet without a single redesign
Abdullah Al-Shehri / Head of Innovation - Desert Tech VenturesJan 09, 2026
Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.
The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.
Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism
We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs
Questions & Answers
Immersive experience that generated more media coverage than anything we had shipped before
Vikram Srinivasan / Head of Platform - Cascade EdTech SolutionsJan 09, 2026
Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.
What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project
Questions & Answers
End-to-end IoT solution with firmware, cloud, and dashboard that all actually talk to each other
Takashi Morimoto / Director of IT Strategy - Sakura Digital KKJan 02, 2026
Project summary: Our agents were spending more time managing data across disconnected systems than managing relationships. We needed a unified platform to give them that time back.
The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it
Questions & Answers
Hardware-to-cloud pipeline built by engineers who understood both worlds equally
Ciarán Murphy / CTO - Liffey Tech Solutions LtdApr 07, 2024
Project summary: Our existing platform had grown organically over several years and the accumulated technical debt was beginning to affect both performance and our ability to ship new features.
Our previous agency had given us a platform that worked well enough to demo and fell apart under real load. This team came in, diagnosed the root causes accurately, and rebuilt the critical components without disrupting the live service. The performance improvements were immediate and measurable — page load times dropped by 60 percent, error rates dropped to near zero, and our support team has far fewer incidents to deal with. The contrast with our previous experience could not have been sharper.
Collaborative working style that made them feel like an extension of our team, excellent written communication for our async timezone relationship, clean and readable codebase
Time zone difference required some adjustment to our internal communication habits but the team managed the overlap window efficiently and it never affected momentum
Questions & Answers
Results that made the business case look conservative in hindsight
Kenji Watanabe / General Manager, IT - Tokai Digital KKJan 02, 2024
Project summary: The project had both a hard delivery date tied to a board commitment and a scope that our previous agency had told us was not achievable. We needed someone to prove otherwise.
Our previous agency had given us a platform that worked well enough to demo and fell apart under real load. This team came in, diagnosed the root causes accurately, and rebuilt the critical components without disrupting the live service. The performance improvements were immediate and measurable — page load times dropped by 60 percent, error rates dropped to near zero, and our support team has far fewer incidents to deal with. The contrast with our previous experience could not have been sharper.
Business-aware approach to every technical decision, strong project governance, fast turnaround on feedback, zero drama during a genuinely complex engagement
We underestimated the internal resource commitment required on our side during discovery — the team warned us, we did not listen fully, and the first sprint was slower as a result