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CRM build that finally brought our sales and customer success teams onto one platform

Jordan Mills / Director of Operations - Cascade Manufacturing
Verified
Sep 10, 2025

Project summary: Streaming demand had grown beyond what our monolithic video delivery infrastructure could handle and we needed a cloud-native rebuild before the next content release cycle.

Our industry has specific compliance requirements that many generalist agencies struggle with. This team came with working knowledge of the relevant frameworks, asked pointed questions about our obligations, and built controls into the architecture rather than bolting them on at the end. Our compliance team reviewed the delivered system and had only minor observations, which is genuinely unusual for a first-pass review. That domain awareness saved us significant remediation cost.

PROS

Engineering quality that our internal team can maintain without calling the vendor, thorough documentation, proactive risk identification throughout the project

CONS

The initial project brief document they required was more detailed than we were used to providing, but in hindsight that rigour was part of why the project ran so smoothly

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeCRM Development
IndustryMedia & Entertainment
Project Cost$50,000 to $149,999
DurationAug 2025 – Mar 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Cascade Manufacturing operates across the Media & Entertainment sector with offices in Seattle, USA. In my capacity as Director of Operations I oversee both the strategic and operational technology agenda. We are a growth-stage business that needed a development partner capable of scaling with us rather than constraining us.
What specific problem or business challenge led you to hire this company?
We had a product concept validated by market research but no clear path to build it within our budget and timeline constraints. Our Media & Entertainment competitors were moving quickly and we could not afford to spend eighteen months finding out a generalist agency could not execute the CRM Development work our product required.
What services did the company provide for your project?
The full CRM Development lifecycle from discovery through to production deployment and hypercare support. This included requirements workshops, solution architecture, sprint-based development, QA and automated testing, deployment to our cloud environment, and a structured handover with documentation. They also provided a brief post-launch period of dedicated support which was genuinely useful.
Why did you choose this company over other providers you considered?
Their portfolio included two projects that were sufficiently close to our own brief in terms of complexity, CRM Development scope, and Media & Entertainment context that we felt confident they understood what we were asking. The proposal was technically rigorous, the pricing was transparent, and the proposed team structure gave us senior engineers throughout rather than just for the pitch.
How clearly did the company understand your requirements and business goals?
Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.
How was your overall experience with their communication and project management?
The project management was the best I have experienced in a vendor relationship. We had fortnightly sprint reviews with structured agendas, a shared backlog that we could inspect at any point, a risk register that was actively maintained rather than created at kickoff and never opened again, and a project manager who treated our time as something worth protecting. Communication was proactive, not reactive.
Did the company deliver the project on time and within your expected budget?
The project landed on the agreed delivery date and within the approved budget. We did add scope during the engagement — two features that became apparent as essential during user testing — and those were quoted, approved, and delivered without affecting the original scope timeline. That kind of clean change management is not something you can take for granted.
What tangible results or business impact have you seen since the project was completed?
We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.
What did you like most about working with this company?
Their ability to hold the business objective in mind alongside the technical task. I have worked with technically excellent agencies who lost the thread of what we were actually trying to achieve. This team never did. Every architectural decision, every trade-off conversation, every prioritisation discussion was anchored to the outcome we had agreed at the start.
Would you recommend this company to others, and would you work with them again?
Yes. The referral I would give comes with context: they are not the cheapest option and they are not the fastest to schedule. If you are optimising purely on price or looking for someone to start tomorrow, there are other choices. If you want the work done properly and a partner you can trust with a complex, high-stakes CRM Development engagement, this team is the answer.

Online store that handled our peak season traffic without a single outage

Jisoo Kwon / CTO - HanRiver Tech Co Ltd
Verified
Jan 11, 2023

Project summary: Our existing platform had grown organically over several years and the accumulated technical debt was beginning to affect both performance and our ability to ship new features.

Twelve weeks from kickoff to live production deployment for a project of this complexity. I would not have believed that was achievable if I had not watched them do it. The velocity came from genuine engineering discipline — clear requirements, short feedback loops, automated testing, and a team that communicated internally without the overhead that slows most agencies down. The product has been live for four months with no critical bugs and one minor patch. We are already in scoping conversations for phase two.

PROS

Consistent delivery against milestones, code quality that passed our internal review without major findings, post-launch support that felt like a partnership not a ticket queue

CONS

Honestly nothing worth documenting — we went in with high expectations and they were met on every measure

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeE-commerce Development
IndustryConstruction
Project CostLess than $10,000
DurationApr 2025 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at HanRiver Tech Co Ltd, a mid-sized organisation in the Construction sector headquartered in Seoul, South Korea. My remit as CTO covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.
What specific problem or business challenge led you to hire this company?
Our existing E-commerce Development capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.
What services did the company provide for your project?
Primarily E-commerce Development, though the scope naturally touched adjacent areas. They handled architecture design, implementation, integration with our existing systems, performance testing under realistic load, and knowledge transfer to our internal team. The breadth of what they covered without requiring us to bring in additional vendors was one of the reasons the project ran efficiently.
Why did you choose this company over other providers you considered?
A direct referral from a peer who had used them for a comparable E-commerce Development engagement in the Construction space. That peer's experience had been excellent and their project profile was similar enough to ours that the recommendation carried real weight. Everything we found during our own evaluation reinforced that this was the right decision.
How clearly did the company understand your requirements and business goals?
Thorough and precise. They translated our business language into technical requirements without losing the intent, which is a skill that sounds straightforward but frequently goes wrong. Every user story they wrote was reviewed against the original business objective before it entered the sprint and the acceptance criteria were specific enough to remove subjectivity from QA.
How was your overall experience with their communication and project management?
Communication was handled primarily asynchronously given the time zone difference between Seoul, South Korea and the team's base, but it was managed so well that the gap rarely felt like a constraint. Written updates were clear and timely, escalations were handled promptly, and we never had to chase for a status update. The cadence was exactly right — enough to feel informed, not so much that it created overhead.
Did the company deliver the project on time and within your expected budget?
On time and within the agreed budget. They had given us a range estimate at the start, which I had been sceptical of, and they landed within the lower half of that range. Their estimation accuracy came from having broken the work down in genuine detail during discovery rather than giving a rough number and hoping. It showed in every sprint.
What tangible results or business impact have you seen since the project was completed?
Quantitatively: user engagement metrics are up significantly since launch, our support ticket volume has dropped, and we have received unsolicited positive feedback from clients who noticed the improvement. Qualitatively: our internal team is proud of the product we now have, which affects morale and retention in ways that do not show up on a dashboard but matter enormously.
What did you like most about working with this company?
The continuity of the team. The engineers who scoped the work were the engineers who built it. That sounds like it should be standard practice but in my experience it often is not. The institutional knowledge that comes from that continuity pays dividends at every stage, particularly when you are dealing with a complex Construction domain where context takes time to build.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active conversation about the next phase of work and I expect this to become a multi-year partnership. For any organisation in the Construction space looking for a E-commerce Development partner who combines technical rigour with genuine commercial awareness, I would put this team at the top of the shortlist.

Company Info

Founded 1997
Employees 10 - 49
Hourly Rate $100 - $149
Avg. Project Cost $100,000+
Client Rating 5.0/5 (2 reviews)

Rating Breakdown

Quality
5.0
Schedule
5.0
Cost
5.0
Communication
5.0