About CoolAutomation
CoolAutomation is a software development company that turns ideas into working products. Their core services include Custom Software Development. With 50 - 249 people on staff, CoolAutomation can take on projects of varying size. CoolAutomation operates out of Petah Tikva, Israel. These details offer a useful starting point when evaluating CoolAutomation.
Where We Specialize
Industry Expertise
Typical Project Size
CoolAutomation Reviews
Write a ReviewWeb platform that turned our digital presence from a cost centre into a revenue driver
Tobias Lindemann / Leiter Digitalisierung - Lindemann Industrie GmbHJun 09, 2026
Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.
We had worked with three agencies before this engagement. The comparison is not flattering to the others. What distinguished this team was a systematic approach to understanding the problem before proposing a solution — something that sounds obvious and is practiced far less often than it should be. The delivery phase ran to schedule, the codebase is clean enough that our internal engineers made positive comments during handover review, and we have not logged a critical incident in five months of live operation. We intend to use them for our next phase of work.
Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before
Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it
Questions & Answers
Design work that measurably improved every conversion metric on our platform
Beatriz Cavalcanti / Chief Digital Officer - Cerrado Tech SAJun 04, 2026
Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.
The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk
Questions & Answers
Custom platform that our engineering team is still proud to maintain two years later
Radosław Kowalczyk / Head of Development - Wisła Software Sp zooMay 22, 2026
Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.
We had worked with three agencies before this engagement. The comparison is not flattering to the others. What distinguished this team was a systematic approach to understanding the problem before proposing a solution — something that sounds obvious and is practiced far less often than it should be. The delivery phase ran to schedule, the codebase is clean enough that our internal engineers made positive comments during handover review, and we have not logged a critical incident in five months of live operation. We intend to use them for our next phase of work.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously
Questions & Answers
CI/CD pipeline that transformed how our engineering team thinks about release risk
Eoghan Fitzgerald / VP of Engineering - Shannon Tech Solutions LtdMar 27, 2026
Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.
Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.
Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
Security posture transformed from a known liability to a competitive differentiator
Aoife Brennan / VP of Product Engineering - Emerald Digital LtdMar 24, 2026
Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.
I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.
Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery
Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously
Questions & Answers
End-to-end IoT solution with firmware, cloud, and dashboard that all actually talk to each other
Imogen Tanner / Head of Engineering - Outback Data SolutionsFeb 03, 2026
Project summary: The transition to EV had created demand for dealer network management capabilities our existing system was not designed to support. A targeted rebuild was the agreed path forward.
What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.
Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
Implementation delivered with the discipline, documentation, and change management it required
Sabrina Vollmer / Chief Innovation Officer - Rheintal Digital AGJan 11, 2026
Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.
The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs
Questions & Answers
Mobile experience so polished that users have been sending us compliments
Cameron Aldrich / Head of Digital Operations - Northstar Logistics CorpJan 11, 2026
Project summary: Several years of incremental development had left us with a platform that was technically functional but strategically limiting. A structured rebuild was the agreed path forward.
Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.
Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before
Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously