About Design Optimise
Design Optimise works with clients to plan, build, and ship digital products. Design Optimise focuses on Web Development. Its team includes 50 - 249 specialists working across design, development, and delivery. Typical hourly rates run around $25 - $49 / hr/hr. This profile is a starting point — reach out to Design Optimise directly to discuss project specifics.
Where We Specialize
Industry Expertise
Typical Project Size
Design Optimise Reviews
Write a ReviewMultiplayer infrastructure that held through a launch-day traffic spike we had not fully anticipated
Imogen Tanner / Head of Engineering - Outback Data SolutionsMay 22, 2026
Project summary: Our trading platform had been extended incrementally for seven years. Latency was degrading, technical debt was compounding, and a clean rebuild was no longer optional.
The project brief was ambitious and we had received proposals ranging from two to five times our eventual budget from other vendors. This team came back with a proposal that was commercially realistic and technically credible — and then delivered against it. That alignment between proposal and outcome is not something I take for granted. I have been on the other side of it enough times to know it requires both honesty in the sales process and discipline in delivery. We experienced both.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
A technology investment that delivered returns ahead of the business case we approved
Zara Hussain / Head of Technology - Ravi Digital AgencyApr 25, 2026
Project summary: Track-and-trace capability had gone from a differentiator to a table-stakes requirement and our platform had neither. We needed to close the gap before our next enterprise tender cycle.
I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.
Senior-level engineering presence throughout the entire project, not just during the pitch, honest and commercially fair handling of scope changes, codebase that our internal team praised on review
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk
Questions & Answers
CRM integration that connected our marketing automation to our revenue motion seamlessly
Lars Pfeiffer / VP of Technology - NordTech Logistik GmbHApr 21, 2026
Project summary: Our connected vehicle platform needed to handle telemetry data from an expanding EV fleet while supporting over-the-air update orchestration. No off-the-shelf platform handled both requirements well.
We had worked with three agencies before this engagement. The comparison is not flattering to the others. What distinguished this team was a systematic approach to understanding the problem before proposing a solution — something that sounds obvious and is practiced far less often than it should be. The delivery phase ran to schedule, the codebase is clean enough that our internal engineers made positive comments during handover review, and we have not logged a critical incident in five months of live operation. We intend to use them for our next phase of work.
Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
E-commerce build that united our digital and in-store inventory for the first time
Aoife Brennan / VP of Product Engineering - Emerald Digital LtdMar 25, 2026
Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.
The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.
Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring
Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons
Questions & Answers
Architecture review that saved us from a vendor decision we would have regretted for years
Nisha Pillai / Director of Engineering - GrowthBridge VenturesMar 18, 2026
Project summary: Our mobile app had a 2.9-star average review score. The two themes in every negative review were speed and booking flow complexity — both were solvable with the right engineering partner.
The thing that retrospectively seems most significant is how little drama there was. Complex technology projects tend to accumulate incidents, escalations, and tense conversations. This one did not. Problems were surfaced before they became incidents. Scope changes were handled with process rather than conflict. Risks were managed rather than avoided. That level of maturity is rare in my experience and it made the delivery feel almost effortless from our side, which I know it was not from theirs.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project
Questions & Answers
Smart contract implementation rigorous enough to satisfy both our legal and security teams
Clémentine Aubert / Head of Digital Products - Arc-en-Ciel Digital SASFeb 24, 2026
Project summary: Matter management had become a significant overhead for our fee earners. Every hour spent on administration was an hour not spent on billable advisory work — the business case was straightforward.
I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.
Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring
The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism
Questions & Answers
Predictive models that have measurably changed how we approach every planning cycle
Erik Lindqvist / Chief Technology Officer - Nordic Cloud ABFeb 23, 2026
Project summary: Track-and-trace capability had gone from a differentiator to a table-stakes requirement and our platform had neither. We needed to close the gap before our next enterprise tender cycle.
We gave this team an aggressive timeline, a technically complex scope, and a client-side project team that was stretched thin and not always available at the speed the engagement required. They absorbed all of that gracefully. Where they needed input they were precise about what they needed and when. Where they could proceed independently they did. The result was a delivery that landed on time despite the constraints on our side, which I regard as evidence of genuine professional maturity.
Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes
Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it
Questions & Answers
A partnership that began with a single project and earned a place on our preferred vendor list
Aarav Mehta / Chief Data Officer - Zenith FinServ LtdJan 17, 2026
Project summary: Remote care had gone from an experiment to a core service line and our technology had not kept pace. We needed a robust, compliant telehealth platform in a timeline that the market would not wait for.
The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.
Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before
The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk