Dogfish Software

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4.2/5 (13 reviews)
+12063959050 contact@dogfishsoftware.com Visit Website

About Dogfish Software

They know the ever-changing technology situation and can lead you to the best solution for your business. They combine change with proven technology standards to develops experiences that match your brand and expertise. They change your idea into a compelling user experience for your clients. It has the experience to develop strong, innovative solutions for every platform.

Services

Mobile App Development Web Development UI-UX Design Web Design

Industries Served

Real Estate Healthcare Financial Services

Dogfish Software Reviews

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A digital marketing partner who optimised for business outcomes, not vanity metrics

Fatima Al-Suwaidi / Head of Digital Strategy - Gulf FinTech Holdings
Verified
Jan 12, 2026

Project summary: Digital-first buyer behaviour had made our property search experience a genuine competitive liability. We needed it to match the quality of the portfolio it was representing.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Production system that has performed as specified since go-live without remediation work, documentation thorough enough to support internal maintenance, knowledge transfer that left our team genuinely capable

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

4.5
Overall
4.0
Quality
4.0
Schedule
4.5
Cost
4.5
Communication
Project TypeDigital Marketing
IndustryReal Estate
Project Cost$150,000 to $499,999
DurationJun 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Gulf FinTech Holdings is an established Real Estate organisation headquartered in Abu Dhabi, UAE. My role as Head of Digital Strategy covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant Digital Marketing investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
Primarily Digital Marketing, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Abu Dhabi, UAE and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Digital Marketing work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Real Estate network — in both cases to peers facing Digital Marketing challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

E-commerce build that united our digital and in-store inventory for the first time

Lars Pfeiffer / VP of Technology - NordTech Logistik GmbH
Verified
Jan 04, 2026

Project summary: Remote care had gone from an experiment to a core service line and our technology had not kept pace. We needed a robust, compliant telehealth platform in a timeline that the market would not wait for.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.0
Overall
4.5
Quality
4.0
Schedule
4.0
Cost
4.0
Communication
Project TypeE-commerce Development
IndustryHealthcare
Project Cost$500,000+
DurationMar 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
NordTech Logistik GmbH is an established Healthcare organisation headquartered in Hamburg, Germany. My role as VP of Technology covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our E-commerce Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
The core engagement was E-commerce Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their E-commerce Development approach and the evidence base they provided — reference projects in Healthcare contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the E-commerce Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Healthcare sector looking for E-commerce Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

The team understood mobile-first thinking before we finished the brief

Siobhan Gallagher / Chief Technology Officer - Northumbria FinTech Ltd
Verified
Jan 03, 2026

Project summary: Evolving open banking obligations required us to rebuild our API layer from the ground up. The architecture needed to be compliant by default, not bolted on after the fact.

Our stakeholder group included board members, clinical leads, compliance officers, and end users — each with different technical literacy and different success criteria. This team navigated that stakeholder landscape as well as any vendor I have seen. They adjusted their communication register depending on the audience without losing the substance. They managed expectations honestly throughout. And they delivered a system that each group can point to as meeting their requirements. That breadth is genuinely uncommon.

PROS

Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout

CONS

Pipeline availability for kickoff required a few weeks of lead time — in hindsight that selection pressure means you are working with a team that is in demand for the right reasons

4.5
Overall
4.0
Quality
4.5
Schedule
4.0
Cost
4.5
Communication
Project TypeMobile App Development
IndustryFinancial Services
Project Cost$50,000 to $149,999
DurationFeb 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Northumbria FinTech Ltd operates in the Financial Services sector with headquarters in Edinburgh, UK. In my role as Chief Technology Officer I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant Mobile App Development investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
Primarily Mobile App Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their Mobile App Development approach and the evidence base they provided — reference projects in Financial Services contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Edinburgh, UK and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Mobile App Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Financial Services sector looking for Mobile App Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

FAQs

Is Dogfish Software suitable for startups?
Yes. Many startups choose companies like Dogfish Software because they offer MVP development, product consulting, scalable architecture, and dedicated development teams that help launch products quickly while managing development costs. For context, it has experience across industries such as Food & Beverage, Energy & Utilities, Financial Services, Gaming & Gambling, Legal Services and Real Estate, and its typical hourly rate is around $100 - $149.
What technologies does Dogfish Software specialize in?
Depending on the project requirements, Dogfish Software may work with technologies such as React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, iOS, Android, AWS, Azure, AI, and cloud platforms. For context, it has served clients in USA, and its average project cost is reported at $50000+.
Why should businesses choose Dogfish Software?
Businesses may choose Dogfish Software based on factors such as technical expertise, industry experience, client reviews, development methodology, communication practices, and the ability to deliver scalable software solutions that align with business objectives. Founded in 2010, the company has built a track record of delivering projects across various industries.
How do I choose the right software development company?
When selecting a software development company like Dogfish Software, consider its portfolio, client reviews, industry expertise, technical capabilities, communication process, pricing model, project management approach, and post-launch support. For context, its listed capabilities span Mobile App Development, UI-UX Design, Web Design and Web Development, and its typical hourly rate is around $100 - $149.
Is Dogfish Software an offshore software development company?
Dogfish Software may operate as an offshore, onshore, or hybrid software development company depending on its location and the markets it serves. For context, its listed capabilities span Mobile App Development, UI-UX Design, Web Design and Web Development, and it has been operating since 2010.
What engagement models does Dogfish Software provide?
Dogfish Software may offer multiple engagement models such as fixed-price contracts, dedicated team hiring, and time-and-material billing, allowing businesses to choose the option that best fits their budget and project scope. For context, its listed capabilities span Mobile App Development, UI-UX Design, Web Design and Web Development, and it has experience across industries such as Food & Beverage, Energy & Utilities, Financial Services, Gaming & Gambling, Legal Services and Real Estate.
Which countries does Dogfish Software serve?
Dogfish Software may serve clients across multiple countries and regions, including USA, depending on market demand and business partnerships.
Does Dogfish Software develop SaaS products?
Yes, Dogfish Software may offer SaaS product development services, including multi-tenant architecture, subscription billing integration, and cloud-native deployment for scalable software-as-a-service solutions. For context, it has served clients in USA, and its listed capabilities span Mobile App Development, UI-UX Design, Web Design and Web Development.
Can Dogfish Software modernize legacy software?
Dogfish Software may provide legacy software modernization services, including re-platforming, code refactoring, and migration to modern frameworks or cloud infrastructure to improve performance and maintainability. For context, its listed capabilities span Mobile App Development, UI-UX Design, Web Design and Web Development, and its average project cost is reported at $50000+.

Company Info

Founded 2010
Employees 10 - 49
Hourly Rate $100 - $149
Avg. Project Cost $55,000+
Client Rating 4.2/5 (13 reviews)

Rating Breakdown

Quality
4.2
Schedule
4.2
Cost
4.3
Communication
4.3