DOING

Write a Review Claim this Company
4.4/5 (14 reviews)
+3906332745 newbusiness@doing.com Visit Website

About DOING

They work to create better experiences for the world of tomorrow. They combine data analysis, service design, creativity, content, and technology to offer their customers the best marketing, communication, digital transformation, and data solutions. They combine data analysis, service design, creativity, content, and technology to offer their customers the best marketing, communication, digital transformation, and data solutions.

Services

Mobile App Development Web Development VR App Development AR App Development UI-UX Design Web Design Internet of Things Social Media Marketing Digital Strategy Advertising, Media

Industries Served

Food & Beverage Retail & E-commerce Real Estate Environmental Services

DOING Reviews

Write a Review

Predictive models that have measurably changed how we approach every planning cycle

Omar Al-Farsi / Chief Technology Officer - Falcon Digital Ventures
Verified
Jan 14, 2026

Project summary: A previous engagement had delivered something that worked in staging and struggled in production. We approached this project with greater rigour in vendor selection as a result.

Six months after go-live our platform is processing three times the transaction volume we specified in the original brief. The architecture choices made during discovery accommodated that growth without remediation work. That is the difference between a team that designs for what you tell them and a team that designs for what you are likely to need. We are in conversation about a Phase 2 engagement and I expect to be using this partnership for several years.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

The quality of documentation they produce means our team needed to set aside dedicated review time to do it justice — a minor scheduling point rather than a genuine criticism

4.0
Overall
4.0
Quality
4.0
Schedule
3.5
Cost
3.5
Communication
Project TypeAI & Machine Learning
IndustryFood & Beverage
Project Cost$50,000 to $149,999
DurationMay 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Falcon Digital Ventures operates in the Food & Beverage sector with headquarters in Dubai, UAE. In my role as Chief Technology Officer I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant AI & Machine Learning investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
The core engagement was AI & Machine Learning delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
We ran a structured shortlisting process across five vendors. The technical evaluation eliminated two immediately. Of the remaining three, this team's proposal was differentiated by the specificity of their AI & Machine Learning approach and the evidence base they provided — reference projects in Food & Beverage contexts, not generic case studies. The reference calls confirmed a track record that the proposal had described accurately.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Food & Beverage experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
On time and within the approved budget. The estimation accuracy was notable — they had broken the work down in sufficient detail during discovery that their forecast proved reliable throughout, rather than being a number that shifted with every change in scope. We received one change request and it was for scope we had introduced ourselves.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is the performance of the system in production. In the five months since go-live we have had zero P1 incidents, our page performance scores have improved across every Core Web Vitals metric, and two enterprise clients who had cited our previous platform limitations during contract negotiations have since renewed without that objection arising.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex AI & Machine Learning programme in the Food & Beverage space and will deliver against a serious brief, this is the team.

Virtual environment that our remote team now uses as their primary collaboration space

Danielle Westbrook / Chief Digital Officer - BlueSky Retail Holdings
Verified
Jan 11, 2026

Project summary: Customer expectations had reset and our conversion funnel data showed precisely where we were losing them. We needed a commerce platform capable of delivering the experience our competitors already had.

The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.

PROS

Collaborative culture that made the team feel like a genuine extension of our organisation, strong asynchronous communication across time zones, zero-drama handling of the inevitable mid-project changes

CONS

Their discovery process is more rigorous than we were accustomed to and required more preparation from our side than we had initially allocated — but the quality of what followed justified every hour of it

4.5
Overall
4.0
Quality
4.0
Schedule
4.0
Cost
4.0
Communication
Project TypeAR/VR Development
IndustryRetail & E-commerce
Project Cost$150,000 to $499,999
DurationJun 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Chief Digital Officer at BlueSky Retail Holdings I oversee technology investment and delivery across our Retail & E-commerce operations in Chicago, USA. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our AR/VR Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
Primarily AR/VR Development, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
A trusted peer in the Retail & E-commerce sector had used them for a comparable AR/VR Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, AR/VR Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
Outstanding. The discipline around asynchronous communication was particularly effective given the time zones involved between Chicago, USA and the delivery team. Written updates were specific and consistent, response times were same-day for anything that required a decision, and nothing fell through the cracks across a six-month engagement.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
We went live four months ago. User adoption exceeded the target we had set by 23 percent in the first month. Support ticket volume has dropped measurably. The features we had deferred because the previous architecture made them prohibitively expensive to build are now in development. The platform they built has opened our roadmap.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Retail & E-commerce network — in both cases to peers facing AR/VR Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Analytics infrastructure that made our data science team genuinely productive for the first time

Cameron Aldrich / Head of Digital Operations - Northstar Logistics Corp
Verified
Jan 06, 2026

Project summary: Our agents were spending more time managing data across disconnected systems than managing relationships. We needed a unified platform to give them that time back.

The integration layer was the part of the project I was most concerned about going in. Our system landscape is complex, several of the upstream APIs we relied on were poorly documented, and two third-party vendors had a history of unpredictable response times on integration questions. This team managed all of that. They documented what the upstream vendors could not, built resilience into the integration architecture where the upstream behaviour was unreliable, and delivered a solution that works as specified in production. I could not have asked for more.

PROS

Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

4.0
Overall
4.0
Quality
3.5
Schedule
4.0
Cost
4.5
Communication
Project TypeData & Analytics
IndustryReal Estate
Project Cost$500,000+
DurationFeb 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Northstar Logistics Corp is an established Real Estate organisation headquartered in Denver, USA. My role as Head of Digital Operations covers both strategic planning and operational technology delivery. We maintain high standards for our vendors because our clients hold us to high standards — a bar we expect our partners to meet.
What specific problem or business challenge led you to hire this company?
We had a defined product vision for our next phase of growth in the Real Estate market but lacked the engineering depth internally to execute it. The Data & Analytics requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.
What services did the company provide for your project?
Primarily Data & Analytics, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Data & Analytics work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Real Estate network — in both cases to peers facing Data & Analytics challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Design work that measurably improved every conversion metric on our platform

Clémentine Aubert / Head of Digital Products - Arc-en-Ciel Digital SAS
Verified
Jan 01, 2026

Project summary: The project had a board-facing delivery date tied to a strategic initiative. We needed a partner who would treat that date as their own, not ours.

What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.

PROS

Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.0
Overall
3.5
Quality
3.5
Schedule
4.0
Cost
4.0
Communication
Project TypeUI/UX Design
IndustryEnvironmental Services
Project Cost$500,000+
DurationAug 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Arc-en-Ciel Digital SAS operates in the Environmental Services sector with headquarters in Bordeaux, France. In my role as Head of Digital Products I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
Our platform had been maintained by a previous vendor for three years and the accumulated technical debt had reached a point where delivery velocity had dropped to a fraction of what it should have been. We needed fresh engineering expertise and a structured plan to address the underlying issues.
What services did the company provide for your project?
The scope covered the full UI/UX Design lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
A trusted peer in the Environmental Services sector had used them for a comparable UI/UX Design engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, UI/UX Design depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Thoroughly and precisely. The requirements document they produced was detailed enough that our QA team used it directly to write acceptance criteria. Every user story had a defined business objective attached. Nothing was left to interpretation. That discipline in the requirements phase paid dividends throughout development and testing.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

FAQs

What services does DOING offer?
DOING provides software development services that may include mobile app development, web development, custom software development, UI/UX design, cloud solutions, AI development, and enterprise application development. Its core focus areas include Advertising, Media, AR App Development, Digital Strategy, Internet of Things and Mobile App Development.
Which industries does DOING serve?
DOING has experience working with businesses across multiple industries, including Real Estate, Food & Beverage, Logistics & Supply Chain, Environmental Services, Aerospace & Defense and Fashion & Apparel.
Is DOING suitable for startups?
Yes. Many startups choose companies like DOING because they offer MVP development, product consulting, scalable architecture, and dedicated development teams that help launch products quickly while managing development costs. For context, it has served clients in Italy, and its listed capabilities span Advertising, Media, AR App Development, Digital Strategy, Internet of Things and Mobile App Development.
What technologies does DOING specialize in?
Depending on the project requirements, DOING may work with technologies such as React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, iOS, Android, AWS, Azure, AI, and cloud platforms. For context, it has served clients in Italy, and it has experience across industries such as Real Estate, Food & Beverage, Logistics & Supply Chain, Environmental Services, Aerospace & Defense and Fashion & Apparel.
Why should businesses choose DOING?
Businesses may choose DOING based on factors such as technical expertise, industry experience, client reviews, development methodology, communication practices, and the ability to deliver scalable software solutions that align with business objectives. Founded in 1999, the company has built a track record of delivering projects across various industries.
Does DOING provide post-launch support and maintenance?
Many software development companies, including DOING, offer ongoing maintenance, bug fixes, performance optimization, security updates, feature enhancements, and technical support after project deployment. For context, its listed capabilities span Advertising, Media, AR App Development, Digital Strategy, Internet of Things and Mobile App Development, and its typical hourly rate is around $100 - $149.
How can I contact DOING for a project?
Businesses can contact DOING through its official website, email, or contact form to discuss project requirements, request a consultation, or receive a development estimate. For context, it has served clients in Italy, and its typical hourly rate is around $100 - $149.
Is DOING an offshore software development company?
DOING may operate as an offshore, onshore, or hybrid software development company depending on its location and the markets it serves. For context, it has experience across industries such as Real Estate, Food & Beverage, Logistics & Supply Chain, Environmental Services, Aerospace & Defense and Fashion & Apparel, and its typical hourly rate is around $100 - $149.
Does DOING offer dedicated developers?
Yes, many companies like DOING provide a dedicated developer hiring model, allowing businesses to scale their in-house team with experienced professionals who work exclusively on their project. For context, it has served clients in Italy, and it has been operating since 1999.
How do I request a proposal from DOING?
You can request a proposal from DOING by submitting your project requirements through its website contact form, email, or by reaching out directly to discuss your business goals and receive a tailored development estimate. For context, it has served clients in Italy, and it has experience across industries such as Real Estate, Food & Beverage, Logistics & Supply Chain, Environmental Services, Aerospace & Defense and Fashion & Apparel.

Company Info

Founded 1999
Employees 500 - 999
Hourly Rate $100 - $149
Avg. Project Cost $40,000+
Client Rating 4.4/5 (14 reviews)

Rating Breakdown

Quality
4.3
Schedule
4.3
Cost
4.1
Communication
4.3