About FINE
Fine connect with brands with customers in the places people connect today. They have worked with all types of productive teams to build quality products in a range of developing languages, frameworks, and implementations. Their main aim is to bring your ideas to life. Their awesome technical team can develop complex systems on using most popular language on a market.
Services
Mobile App Development
Web Development
AR App Development
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Supply Chain Blockchain
FINE Reviews
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Pooja Venkataraman / VP of Engineering - Navya FinServ Solutions
Verified
Feb 25, 2023
Feb 25, 2023
Project summary: Several previous vendor relationships had left us cautious. We needed a partner who would be honest about complexity upfront rather than discovering it mid-project.
Project governance was one of the things that impressed me most. We had a dedicated project manager who ran tight fortnightly sprints with clear acceptance criteria, a shared backlog that gave us full visibility at all times, and a change request process that was fair and transparent. Nothing slipped through the cracks, no bill shock at the end, and the final delivery matched the original scope document almost perfectly. In my experience that kind of discipline is genuinely uncommon.
PROS
Collaborative working style that made them feel like an extension of our team, excellent written communication for our async timezone relationship, clean and readable codebase
CONS
Premium pricing compared to some of the alternatives we evaluated, but the quality of the output and the absence of rework costs made the investment straightforward to justify
Project TypeData & Analytics
IndustryEnvironmental Services
Project CostLess than $10,000
DurationFeb 2025 – Apr 2026
Questions & Answers
Please describe your company, your role, and the industry you operate in.
I lead technology at Navya FinServ Solutions, a mid-sized organisation in the Environmental Services sector headquartered in Chennai, India. My remit as VP of Engineering covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.
What specific problem or business challenge led you to hire this company?
Our existing Data & Analytics capability had accumulated years of technical debt that was slowing every new feature to a crawl. Incident frequency was rising, developer confidence was falling, and we knew a rebuild was overdue. We needed a partner with the depth to do it properly rather than apply another layer of patches.
What services did the company provide for your project?
End-to-end Data & Analytics delivery with a particular emphasis on the integration layer that connected the new build to our existing Environmental Services infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.
Why did you choose this company over other providers you considered?
A direct referral from a peer who had used them for a comparable Data & Analytics engagement in the Environmental Services space. That peer's experience had been excellent and their project profile was similar enough to ours that the recommendation carried real weight. Everything we found during our own evaluation reinforced that this was the right decision.
How clearly did the company understand your requirements and business goals?
The requirements understanding was solid from early on, aided by the fact that they had prior experience in the Environmental Services sector and did not need us to explain domain context that a less experienced team would have required. That background knowledge shortened the discovery phase meaningfully and reduced the volume of clarification questions during sprints.
How was your overall experience with their communication and project management?
The project management was the best I have experienced in a vendor relationship. We had fortnightly sprint reviews with structured agendas, a shared backlog that we could inspect at any point, a risk register that was actively maintained rather than created at kickoff and never opened again, and a project manager who treated our time as something worth protecting. Communication was proactive, not reactive.
Did the company deliver the project on time and within your expected budget?
Yes on both counts. There was one sprint where a third-party integration took longer than scoped because of undocumented API behaviour on the vendor side. The team flagged it immediately, proposed two mitigation options, and we agreed on an approach that recovered the timeline within two weeks. That is how scope issues should be handled and rarely are.
What tangible results or business impact have you seen since the project was completed?
The most direct measure is that the problem we hired them to solve no longer exists. Beyond that, the new Data & Analytics platform has reduced our operational overhead measurably, our team spends less time managing incidents and more time on product development, and we have been able to onboard two new enterprise clients who had previously cited our technical limitations as a barrier.
What did you like most about working with this company?
The intellectual honesty. They told us when something we wanted was a bad idea and explained why. They told us when a timeline was tight and gave us options. They did not tell us what we wanted to hear in order to win work or avoid a difficult conversation. In a long engagement that kind of relationship is far more valuable than an agency that just says yes.
Would you recommend this company to others, and would you work with them again?
Yes, without qualification. I have already made two direct referrals to peers in the Environmental Services sector who were facing similar Data & Analytics challenges. In both cases I gave the recommendation specifically because I was confident the experience would match what I described — which is a level of confidence I do not extend lightly.
Technically excellent, commercially aware, and genuinely pleasant to work with
Sana Mirza / Head of Products - Lahore Digital Agency
Verified
May 17, 2022
May 17, 2022
Project summary: We had a clear product vision but lacked the engineering capacity internally to execute it within the window our market opportunity required.
I am a demanding client. I have a technical background, I review code, and I have high standards for documentation and testing. This team met all of those expectations without ever seeming defensive about scrutiny. Peer code reviews were welcomed, unit test coverage was genuine rather than performative, and the API documentation was thorough enough that our own developers integrated against it without a single clarification call. That level of craft is what I look for and rarely find.
PROS
Collaborative working style that made them feel like an extension of our team, excellent written communication for our async timezone relationship, clean and readable codebase
CONS
The volume of quality documentation they produced was genuinely impressive but also meant our team needed dedicated time to review it properly — a minor process point, not a complaint
Project TypeEmbedded Systems Development
IndustryFashion & Apparel
Project CostLess than $10,000
DurationOct 2024 – Feb 2026
Questions & Answers
Please describe your company, your role, and the industry you operate in.
I lead technology at Lahore Digital Agency, a mid-sized organisation in the Fashion & Apparel sector headquartered in Lahore, Pakistan. My remit as Head of Products covers everything from infrastructure to product development. We had reached a point where our internal engineering capacity was not sufficient to execute our roadmap without an experienced external partner.
What specific problem or business challenge led you to hire this company?
The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the Embedded Systems Development expertise to address it properly. We needed specialists.
What services did the company provide for your project?
End-to-end Embedded Systems Development delivery with a particular emphasis on the integration layer that connected the new build to our existing Fashion & Apparel infrastructure. They also provided UI/UX input that was not in the original scope but which they offered proactively because they could see it would affect adoption. That kind of initiative was characteristic of how they approached the whole engagement.
Why did you choose this company over other providers you considered?
Price was a factor but not the deciding one. They were mid-range in our evaluation. What tipped it was the combination of their technical depth in Embedded Systems Development, the seniority of the team they proposed to assign to our account, and the clarity of their project governance model. We had been burned by an agency that overpromised before and we needed to see evidence of process maturity.
How clearly did the company understand your requirements and business goals?
Extremely well. They asked detailed questions, challenged vague requirements until they were specific, and proposed sensible defaults for decisions we had not yet made rather than just leaving them open. By the time development started there was no ambiguity in the backlog, which is a rare starting position.
How was your overall experience with their communication and project management?
Professional and efficient. We used a shared project management tool that gave our stakeholders visibility without requiring them to attend every meeting. The project manager had a clear escalation path and used it appropriately. The only time I needed to intervene directly was when I chose to, not because something had been missed.
Did the company deliver the project on time and within your expected budget?
Yes. I will note that the original timeline was aggressive and I had privately expected a slip. They managed to hold it by making smart sequencing decisions early on that I only fully understood in retrospect. The budget discipline was equally good — we received a single change request for scope we had introduced ourselves and it was priced fairly.
What tangible results or business impact have you seen since the project was completed?
Quantitatively: user engagement metrics are up significantly since launch, our support ticket volume has dropped, and we have received unsolicited positive feedback from clients who noticed the improvement. Qualitatively: our internal team is proud of the product we now have, which affects morale and retention in ways that do not show up on a dashboard but matter enormously.
What did you like most about working with this company?
The intellectual honesty. They told us when something we wanted was a bad idea and explained why. They told us when a timeline was tight and gave us options. They did not tell us what we wanted to hear in order to win work or avoid a difficult conversation. In a long engagement that kind of relationship is far more valuable than an agency that just says yes.
Would you recommend this company to others, and would you work with them again?
Yes, without qualification. I have already made two direct referrals to peers in the Fashion & Apparel sector who were facing similar Embedded Systems Development challenges. In both cases I gave the recommendation specifically because I was confident the experience would match what I described — which is a level of confidence I do not extend lightly.
Company Info
Founded
1993
Employees
10 - 49
Hourly Rate
$150 - $199
Client Rating
5.0/5 (2 reviews)