Fluid Design

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4.7/5 (11 reviews)
+441212120121 info@fluidesign.co.uk Visit Website

About Fluid Design

For twenty years Fluid has provided innovative creative & design solutions for the most famous entertainment brands in the globe. They embrace the growing media landscape with a quick way allowed by a rich pool of outstanding talent from a huge range of creative disciplines. They offer benefits from an established passion and cultural knowledge, earning Fluid a renowned reputation for consistently evolving creativity.

Services

Mobile App Development Web Development UI-UX Design Web Design Branding Digital Strategy Advertising, Media

Industries Served

Aerospace & Defense

Fluid Design Reviews

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Gameplay mechanics implemented with the polish and feel our design doc demanded

Isla Mackenzie / CEO - Highland FinTech Ltd
Verified
Jan 09, 2022

Project summary: Several previous vendor relationships had left us cautious. We needed a partner who would be honest about complexity upfront rather than discovering it mid-project.

The thing I appreciate most in retrospect is that they were honest when something was harder than expected. Twice during the project the team came to us proactively to say that a particular component needed more time to do properly and explained why cutting corners would create problems later. We gave them the time. Both decisions were correct. The resulting product is solid and we have had none of the post-launch instability that plagued our last two technology projects.

PROS

Senior engineers on our account throughout the entire project rather than a bait-and-switch to juniors after contract signing, transparent reporting, realistic estimates that proved accurate

CONS

Time zone difference required some adjustment to our internal communication habits but the team managed the overlap window efficiently and it never affected momentum

5.0
Overall
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Communication
Project TypeGame Development
IndustryAerospace & Defense
Project Cost$10,000 to $49,999
DurationNov 2024 – Feb 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As CEO at Highland FinTech Ltd, I manage a cross-functional technology team serving our Aerospace & Defense clients from Edinburgh, UK. We are a commercially focused organisation and every technology decision we make is evaluated against a clear business case. We needed a partner who understood that context, not just the technical brief.
What specific problem or business challenge led you to hire this company?
The immediate trigger was a performance failure during our peak trading period that cost us measurably in both revenue and client trust. The root cause was architectural and our internal team did not have the Game Development expertise to address it properly. We needed specialists.
What services did the company provide for your project?
The core engagement was Game Development but expanded to include technical consultancy during the discovery phase, which helped us refine the requirements significantly before development began. They also took responsibility for coordinating with our third-party data providers, which removed a significant coordination burden from our internal team.
Why did you choose this company over other providers you considered?
Price was a factor but not the deciding one. They were mid-range in our evaluation. What tipped it was the combination of their technical depth in Game Development, the seniority of the team they proposed to assign to our account, and the clarity of their project governance model. We had been burned by an agency that overpromised before and we needed to see evidence of process maturity.
How clearly did the company understand your requirements and business goals?
Better than we did at the start, which sounds like an exaggeration but is genuinely accurate. The discovery workshop they ran surfaced assumptions we had not examined and contradictions in our requirements that would have caused real problems mid-development. The functional specification they produced was the clearest articulation of our product that we had seen written down.
How was your overall experience with their communication and project management?
Outstanding. I have worked with agencies that communicate beautifully during the sales process and go quiet during delivery. This was the opposite — structured, consistent, and genuinely informative throughout. Problems were surfaced early with proposed solutions rather than just problem statements, which made the inevitable mid-project decisions much easier to make.
Did the company deliver the project on time and within your expected budget?
On time and within the agreed budget. They had given us a range estimate at the start, which I had been sceptical of, and they landed within the lower half of that range. Their estimation accuracy came from having broken the work down in genuine detail during discovery rather than giving a rough number and hoping. It showed in every sprint.
What tangible results or business impact have you seen since the project was completed?
We went live three months ago. In that time we have not had a single P1 incident, our page performance scores have improved across every measure, and the feature we had deprioritised for years because the old architecture made it too complex to implement is now in our next sprint. The platform they built has opened up our roadmap in a way we had not anticipated.
What did you like most about working with this company?
The continuity of the team. The engineers who scoped the work were the engineers who built it. That sounds like it should be standard practice but in my experience it often is not. The institutional knowledge that comes from that continuity pays dividends at every stage, particularly when you are dealing with a complex Aerospace & Defense domain where context takes time to build.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active conversation about the next phase of work and I expect this to become a multi-year partnership. For any organisation in the Aerospace & Defense space looking for a Game Development partner who combines technical rigour with genuine commercial awareness, I would put this team at the top of the shortlist.

FAQs

Which industries does Fluid Design serve?
Fluid Design has experience working with businesses across multiple industries, including Agriculture, Aerospace & Defense, Logistics & Supply Chain, Telecommunications, Healthcare and Fashion & Apparel.
Is Fluid Design suitable for startups?
Yes. Many startups choose companies like Fluid Design because they offer MVP development, product consulting, scalable architecture, and dedicated development teams that help launch products quickly while managing development costs. For context, it has served clients in United-kingdom, and its typical hourly rate is around $150 - $199.
What technologies does Fluid Design specialize in?
Depending on the project requirements, Fluid Design may work with technologies such as React, Angular, Vue.js, Node.js, Python, .NET, Java, PHP, Flutter, React Native, iOS, Android, AWS, Azure, AI, and cloud platforms. For context, it has served clients in United-kingdom, and its typical hourly rate is around $150 - $199.
How long does Fluid Design take to complete a software project?
Project timelines vary depending on scope and complexity. A simple MVP may take a few weeks, while enterprise software or large-scale digital transformation projects can require several months of development, testing, and deployment. With a team of 10 - 49 professionals, Fluid Design can scale resources based on project urgency.
How do I choose the right software development company?
When selecting a software development company like Fluid Design, consider its portfolio, client reviews, industry expertise, technical capabilities, communication process, pricing model, project management approach, and post-launch support. For context, it has experience across industries such as Agriculture, Aerospace & Defense, Logistics & Supply Chain, Telecommunications, Healthcare and Fashion & Apparel, and it has been operating since 1995.
Is Fluid Design an offshore software development company?
Fluid Design may operate as an offshore, onshore, or hybrid software development company depending on its location and the markets it serves. For context, it has experience across industries such as Agriculture, Aerospace & Defense, Logistics & Supply Chain, Telecommunications, Healthcare and Fashion & Apparel, and its listed capabilities span Advertising, Media, Branding, Digital Strategy, Mobile App Development and UI-UX Design.
Does Fluid Design offer dedicated developers?
Yes, many companies like Fluid Design provide a dedicated developer hiring model, allowing businesses to scale their in-house team with experienced professionals who work exclusively on their project. For context, it has served clients in United-kingdom, and its typical hourly rate is around $150 - $199.
Does Fluid Design sign an NDA before starting a project?
Most professional software development companies, including Fluid Design, are willing to sign a Non-Disclosure Agreement (NDA) to protect client data and project confidentiality before development begins. For context, it has experience across industries such as Agriculture, Aerospace & Defense, Logistics & Supply Chain, Telecommunications, Healthcare and Fashion & Apparel, and its typical hourly rate is around $150 - $199.
Which countries does Fluid Design serve?
Fluid Design may serve clients across multiple countries and regions, including United-kingdom, depending on market demand and business partnerships.
What is Fluid Design's software development process?
Fluid Design typically follows a structured software development process that may include requirement analysis, UI/UX design, agile development sprints, quality assurance testing, deployment, and post-launch support. For context, it has experience across industries such as Agriculture, Aerospace & Defense, Logistics & Supply Chain, Telecommunications, Healthcare and Fashion & Apparel, and it has been operating since 1995.

Company Info

Founded 1995
Employees 10 - 49
Hourly Rate $150 - $199
Avg. Project Cost $50,000+
Client Rating 4.7/5 (11 reviews)

Rating Breakdown

Quality
4.7
Schedule
4.6
Cost
4.7
Communication
4.5