FullStack Labs

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4.3/5 (14 reviews)
+17033822074 david@fullstacklabs.co Visit Website

About FullStack Labs

They design & develop websites, mobile apps, and custom software solutions that are as elegant as they are useful. They practice in combining enterprise technologies to increase efficiencies, decrease wasted time & effort, and improve clarity into the data and metrics that matter most. They know economic constraints, so they keep the project on budget & meet the deadlines.

Services

Mobile App Development Web Development Custom Software Development

Industries Served

Sports & Fitness Retail & E-commerce Financial Services Gaming & Gambling

FullStack Labs Reviews

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Technically rigorous, commercially grounded, and a genuine pleasure to work with

Rupert Ashford / Director of eCommerce - Hargrove Retail PLC
Verified
Feb 13, 2026

Project summary: Our engineering capacity was committed to maintaining existing systems and could not absorb a net-new build of this complexity. An external partner with the right skills was the only viable option.

We had worked with three agencies before this engagement. The comparison is not flattering to the others. What distinguished this team was a systematic approach to understanding the problem before proposing a solution — something that sounds obvious and is practiced far less often than it should be. The delivery phase ran to schedule, the codebase is clean enough that our internal engineers made positive comments during handover review, and we have not logged a critical incident in five months of live operation. We intend to use them for our next phase of work.

PROS

Commercially transparent throughout — no hidden assumptions, no bill shock at the end, change requests that were fair and clearly explained rather than used as a margin-recovery mechanism

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.5
Overall
5.0
Quality
4.5
Schedule
4.5
Cost
4.5
Communication
Project TypeLow-Code / No-Code Development
IndustrySports & Fitness
Project CostLess than $10,000
DurationMar 2025 – Jan 2026

Questions & Answers

Please describe your company, your role, and the industry you operate in.
I lead technology at Hargrove Retail PLC, a growth-stage Sports & Fitness business based in Manchester, UK. As Director of eCommerce my remit spans product engineering, platform operations, and strategic vendor partnerships. We had reached an inflection point where our internal capacity was not sufficient to execute our roadmap at the pace our market required.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our Low-Code / No-Code Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
The core engagement was Low-Code / No-Code Development delivery, though their scope expanded to include technical consultancy during discovery that materially improved our requirements. They also took ownership of the third-party integration workstream that had been a coordination challenge in previous projects, removing that complexity from our internal team entirely.
Why did you choose this company over other providers you considered?
We had a failed engagement behind us and were more rigorous in our selection process as a result. We asked detailed questions about how they managed scope change, how they handled estimation, and how they communicated problems. The answers were specific, evidenced, and consistent across the team members we spoke to. That gave us confidence that the process was real rather than rehearsed.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Low-Code / No-Code Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Sports & Fitness sector looking for Low-Code / No-Code Development expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

CRM integration that connected our marketing automation to our revenue motion seamlessly

Nora Al-Otaibi / VP of Engineering - Salam Digital Solutions
Verified
Jan 31, 2026

Project summary: Customer expectations had reset and our conversion funnel data showed precisely where we were losing them. We needed a commerce platform capable of delivering the experience our competitors already had.

What made the most difference in practice was the quality of the engineering judgment on this team. Not the ability to execute a specification — that is a baseline expectation. The ability to recognise when a specification was suboptimal, explain why, propose an alternative, and support the client in making a decision about it. That consultative dimension elevated the output beyond what the brief described and resulted in a product that is more fit for purpose than the one we had originally specified.

PROS

Architectural decisions designed for longevity rather than just the current brief, thorough automated test coverage, post-launch stability that validated every technical choice made during discovery

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.5
Overall
4.5
Quality
4.0
Schedule
4.5
Cost
4.0
Communication
Project TypeCRM Development
IndustryRetail & E-commerce
Project CostLess than $10,000
DurationJul 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As VP of Engineering at Salam Digital Solutions I oversee technology investment and delivery across our Retail & E-commerce operations in Jeddah, Saudi Arabia. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
We had a defined product vision for our next phase of growth in the Retail & E-commerce market but lacked the engineering depth internally to execute it. The CRM Development requirements in particular required specialist experience that we could not realistically recruit for on the timeline our business plan required.
What services did the company provide for your project?
End-to-end CRM Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Better than we managed ourselves going in. The workshops they facilitated surfaced assumptions we had not examined and exposed three requirements that were in direct conflict with each other. Resolving those before development began saved us what would certainly have been significant rework later in the project.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the CRM Development work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Yes, without reservation. I have already made two direct referrals within my Retail & E-commerce network — in both cases to peers facing CRM Development challenges similar to ours. I gave those referrals with confidence because I knew the experience I described was reproducible, not the result of exceptional circumstances on our engagement.

Data platform that turned five years of siloed records into a unified analytical asset

Nathan Prescott / VP of Technology - Ironclad Insurance Group
Verified
Jan 19, 2026

Project summary: Evolving open banking obligations required us to rebuild our API layer from the ground up. The architecture needed to be compliant by default, not bolted on after the fact.

We gave this team an aggressive timeline, a technically complex scope, and a client-side project team that was stretched thin and not always available at the speed the engagement required. They absorbed all of that gracefully. Where they needed input they were precise about what they needed and when. Where they could proceed independently they did. The result was a delivery that landed on time despite the constraints on our side, which I regard as evidence of genuine professional maturity.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

The engagement was priced at the quality level rather than the budget level. We evaluated the alternatives and concluded that the delta was a reasonable premium for the reduction in delivery risk

4.0
Overall
4.0
Quality
3.5
Schedule
4.5
Cost
4.0
Communication
Project TypeData & Analytics
IndustryFinancial Services
Project CostLess than $10,000
DurationMar 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Ironclad Insurance Group operates in the Financial Services sector with headquarters in New York, USA. In my role as VP of Technology I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Financial Services segment had changed and the compliance timeline was set by our regulator, not by us. The Data & Analytics changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
Primarily Data & Analytics, with adjacent work in solution architecture and quality assurance. They were responsible for the full build from requirements through to go-live, including integration with four existing systems in our technology landscape. The breadth they covered without requiring additional vendors was commercially and logistically valuable.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Extremely well, in part because they had relevant Financial Services experience that reduced the context-setting overhead significantly. They understood the domain vocabulary, asked the right questions, and translated business requirements into technical specifications with a fidelity that meant the development phase had very few clarification cycles.
How was your overall experience with their communication and project management?
Communication was proactive, timely, and appropriately calibrated. Technical updates for the engineering audience, executive summaries for the steering group, risk flags with proposed mitigations rather than just problem statements. The fortnightly sprint reviews gave our stakeholders visibility without requiring them to attend every working session.
Did the company deliver the project on time and within your expected budget?
Yes. I had privately built a contingency expectation into my planning given the project complexity and the number of integrations involved. None of that contingency was needed. The delivery landed on the agreed date and the final invoice matched the approved budget to within a fraction of a percent. That outcome is rarer than the industry acknowledges.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Data & Analytics work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The willingness to be direct. When our requirements were unclear they said so. When our priorities were contradictory they explained why. When a technical approach we had assumed was the right one turned out to have significant downsides, they told us before we had committed to it. That kind of intellectual honesty is what I look for in a long-term technology partner.
Would you recommend this company to others, and would you work with them again?
Unreservedly. We are in active scoping conversations for a second engagement and I expect this to develop into a multi-year partnership. For any organisation in the Financial Services sector looking for Data & Analytics expertise combined with genuine delivery discipline, I would put this team at the top of the evaluation list.

AI models that replaced guesswork with evidence in decisions that matter most

Danielle Westbrook / Chief Digital Officer - BlueSky Retail Holdings
Verified
Jan 03, 2026

Project summary: Our internal product thinking was strong but our execution capability in this specific technology domain was limited. We needed depth, not generalism.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Clear and consistent communication adapted appropriately for both technical and non-technical stakeholders, shared tooling that gave our team real-time visibility, reliable sprint delivery throughout

CONS

Time zone coordination required some deliberate overlap management from both sides in the first couple of sprints, after which we had an efficient async rhythm that worked for the whole project

4.0
Overall
4.0
Quality
4.5
Schedule
4.0
Cost
4.0
Communication
Project TypeAI & Machine Learning
IndustryGaming & Gambling
Project Cost$50,000 to $149,999
DurationMay 2025 – Dec 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Chief Digital Officer at BlueSky Retail Holdings I oversee technology investment and delivery across our Gaming & Gambling operations in Chicago, USA. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
A competitive threat had accelerated our roadmap. We had planned a significant AI & Machine Learning investment for the following year. External pressure moved that timeline forward by six months and required us to find an external partner rather than attempting to build internally in the time available.
What services did the company provide for your project?
The scope covered the full AI & Machine Learning lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
The quality of the questions they asked during the briefing process was the first indicator. Vendors who ask precise questions in the sales phase tend to apply the same rigour during delivery. That hypothesis proved accurate. The technical proposal was substantive, the team structure was senior throughout, and the pricing was transparent.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the AI & Machine Learning work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
The post-launch behaviour. Some vendors consider go-live to be the end of their professional obligation. This team treated it as the transition to a different kind of engagement. The hypercare period was substantive, the documentation was thorough and genuinely useful, and they checked in proactively at the thirty-day and ninety-day marks to review production metrics with us.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

FAQs

How much does it cost to hire FullStack Labs?
The cost of hiring FullStack Labs depends on factors such as project complexity, development hours, required technologies, team size, and engagement model. Based on available data, FullStack Labs's typical hourly rate is around $100 - $149, with an average project cost of $2500000+.
Is FullStack Labs suitable for startups?
Yes. Many startups choose companies like FullStack Labs because they offer MVP development, product consulting, scalable architecture, and dedicated development teams that help launch products quickly while managing development costs. For context, it has served clients in USA, and it has experience across industries such as Automotive, Energy & Utilities, Logistics & Supply Chain, Agriculture, Retail & E-commerce and Gaming & Gambling.
Why should businesses choose FullStack Labs?
Businesses may choose FullStack Labs based on factors such as technical expertise, industry experience, client reviews, development methodology, communication practices, and the ability to deliver scalable software solutions that align with business objectives. Founded in 2013, the company has built a track record of delivering projects across various industries.
Does FullStack Labs provide post-launch support and maintenance?
Many software development companies, including FullStack Labs, offer ongoing maintenance, bug fixes, performance optimization, security updates, feature enhancements, and technical support after project deployment. For context, it has served clients in USA, and it has been operating since 2013.
How do I choose the right software development company?
When selecting a software development company like FullStack Labs, consider its portfolio, client reviews, industry expertise, technical capabilities, communication process, pricing model, project management approach, and post-launch support. For context, it has served clients in USA, and it has experience across industries such as Automotive, Energy & Utilities, Logistics & Supply Chain, Agriculture, Retail & E-commerce and Gaming & Gambling.
Is FullStack Labs an offshore software development company?
FullStack Labs may operate as an offshore, onshore, or hybrid software development company depending on its location and the markets it serves. For context, it has served clients in USA, and its listed capabilities span Custom Software Development, Mobile App Development and Web Development.
What engagement models does FullStack Labs provide?
FullStack Labs may offer multiple engagement models such as fixed-price contracts, dedicated team hiring, and time-and-material billing, allowing businesses to choose the option that best fits their budget and project scope. For context, its listed capabilities span Custom Software Development, Mobile App Development and Web Development, and its typical hourly rate is around $100 - $149.
Does FullStack Labs sign an NDA before starting a project?
Most professional software development companies, including FullStack Labs, are willing to sign a Non-Disclosure Agreement (NDA) to protect client data and project confidentiality before development begins. For context, it has served clients in USA, and its typical hourly rate is around $100 - $149.
Which countries does FullStack Labs serve?
FullStack Labs may serve clients across multiple countries and regions, including USA, depending on market demand and business partnerships.
What is FullStack Labs's software development process?
FullStack Labs typically follows a structured software development process that may include requirement analysis, UI/UX design, agile development sprints, quality assurance testing, deployment, and post-launch support. For context, it has experience across industries such as Automotive, Energy & Utilities, Logistics & Supply Chain, Agriculture, Retail & E-commerce and Gaming & Gambling, and its average project cost is reported at $2500000+.

Company Info

Founded 2013
Employees 10 - 49
Hourly Rate $100 - $149
Avg. Project Cost $25,000+
Client Rating 4.3/5 (14 reviews)

Rating Breakdown

Quality
4.3
Schedule
4.3
Cost
4.4
Communication
4.3